It only takes a few minutes for your brand to reach millions of people all over the world.&nbsp;Pay-per-click (PPC) advertising&nbsp;has amazing potential, with a massive reach and the ability to target specific audiences!

Investing in PPC can provide a great return for your eCommerce brand, but it’s also a simple&nbsp;way to lose money if you don’t approach it wisely.

Here’s an introduction to pay-per-click marketing to help you make sure you’re doing it correctly.

Amazon Pay-per-Click (PPC) advertising is a part of Amazon’s internal ad system. Brands, agencies, and third-party sellers can&nbsp;use Amazon PPC to create advertisements for their products that appear in Amazon’s search results and competitor product listings.&nbsp;

Sellers can then present Amazon customers who are ready to buy with relevant products at the point of sale, and then&nbsp;measure the performance of their ads&nbsp;to determine which specific ads are driving conversions. It’s a highly effective marketing strategy used by many smart Amazon sellers&nbsp;

When you make an investment in advertising, you want to know how much it will cost you. This is a little more difficult with PPC.

Online advertising is not the same as placing an ad in a magazine, where you pay a fee and receive a full-cover page. Instead,&nbsp;you only pay when you get results with PPC&nbsp;(someone clicking your ad).

However, with offline advertising, you typically pay a flat fee regardless of the results.&nbsp;You have more control over how much each truly engaged consumer costs you with PPC.

This is accomplished through an&nbsp;auction system. Unlike a traditional auction, however, there is no single product with a single winner — you are bidding on how high up and how frequently your ad will be visible.&nbsp;“Losing” the auction doesn’t mean you get no PPC space; it just means you get less.

The main takeaway here is that it isn’t just about how much you bid. The quality of your products is also important.

However, if your maximum bid is unrealistic, your ads will not be shown frequently enough to be worthwhile. The average cost per click for different keywords varies, and this should influence your bidding strategy.

<a href="https://xenaintelligence.com/">AI-powered tools like eCommerce growth tools</a>&nbsp;can help you estimate how much your ads will cost, so they should be used in your keyword research.

Pay-per-click advertising, like any other form of marketing, has advantages and disadvantages. PPC should ideally be used as part of a comprehensive marketing strategy to maximize its strengths and minimize its weaknesses.

Immediate results:&nbsp;Your products will reach your target audience with&nbsp;immediate effect.

Highly targeted:&nbsp;You have complete&nbsp;control over who sees your ads.&nbsp;

Simple to monitor:&nbsp;You can&nbsp;quickly monitor the success of your campaign&nbsp;and calculate your ROI.&nbsp;

Great Exposure:&nbsp;Paid advertisements are prominently displayed, with the potential to reach an almost infinite number of people.

Long-term cost:&nbsp;You must pay for each click, putting you at the mercy of advertising pricing. It will add up if you do this for months or years.&nbsp;

Not creating an asset:&nbsp;When you invest in content marketing or building an email list, you are creating a valuable asset. Your success with PPC is dependent on ongoing ad spend

Steps to Launching a Pay-Per-Click Marketing Campaign

Starting your first PPC marketing campaign may feel fairly straightforward- you could do it in just a few simple steps. Remember that product and content quality is critical to the success of your campaign, so take your time and focus on each step.

How much money do you want to spend on pay-per-click advertising?

To begin, you must establish an initial budget to allow you to test the waters. You can use some industry benchmarks as a rough guide to determine how much you’re likely to pay for each conversion.

Once you’ve determined your overall budget, set daily and lifetime spend caps for your campaigns. This is an important step in developing a PPC campaign because your budget will have a significant impact on the success rates of your ads.&nbsp;

If your budget does not allow you to achieve meaningful results, it may be worth considering alternative marketing methods.

Different businesses will have different pay-per-click campaign objectives.

For example, if you’re planning a pre-launch for a new company, your goal may be to drive traffic and raise awareness.&nbsp;Conversions may be your primary goal&nbsp;if you’re selling a product on Amazon.

Because each goal has a different value, the goals you set will have a significant impact on your marketing campaign.&nbsp;A click isn’t worth as much as a lead or a conversion, so your cost-per-click should reflect that.

Setting the right goals for your campaign allows you to better target the right audience and accurately measure your return on investment.&nbsp;When you use PPC, you pay for the click, not what the customer does afterward — the click costs the same whether they buy or not.

Consider who you want to click on your ad and what actions they should take. When you understand this, you can optimize your entire campaign to encourage people to take those actions, which will reduce your costs.

Keywords are one of the most important tools for targeting your audience, and keyword research can make or break your campaign. While you most likely have a good idea of how your customers search for your products or services, you must narrow it down to those that result in people taking action.&nbsp;

Keywords that attract people who are further along in the purchasing process will generally cost you more, but they will also lead to more conversions.

For example, a customer searches Amazon for “running shoes.” The auction is won by the seller with the highest bid, and Amazon will display the winning ad. Your goal is to rank first for your keyword in order to drive sales to your product. It’s a simple idea that allows sellers to put their products in the best position to succeed.

The great thing about Amazon PPC is that it uses a&nbsp;second-price auction system, so if you win the auction, you only pay $0.01 more than the second-highest bidder. Assume you bid $1.80 on the keyword ‘running shoes,’ and the second-highest bidder bid $1.30. When you win, you’ll only pay $1.81 each time a customer clicks your ad.

Pay-per-click advertising is an excellent way to quickly reach a highly targeted audience. When you strike the right balance with PPC and optimize your ads properly, it can provide an excellent return on investment and become an important part of your digital marketing toolkit.

If you don’t have the time or expertise to manage your PPC campaigns, consider using<a href="https://xenaintelligence.com/">&nbsp;AI-powered eCommerce growth tools</a>&nbsp;that&nbsp;will help you&nbsp;handle everything related to Amazon PPC Advertising. Leveraging AI for growth could help you save considerable time and money.

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An Introduction to Pay-Per-Click (PPC) Paid Advertising

Tips To Avoid Amazon Scams This Holiday Season (2022)

According to the New York Post, Amazon scams that could cost you thousands of dollars have increased by 500% since 2021 — so how can you avoid them?

Due to its popularity, the online retailing giant has become a prime target for fraudsters and internet scammers looking to take advantage of unsuspecting customers.

As Amazon's security improves, so do the scammers' sophistication — but there are some red flags that can help you spot them. This blog will explain how to spot and avoid scams while shopping on Amazon this holiday season.

“We want to help consumers avoid impersonation scams this holiday season. These happen when a scammer pretends to be a trusted company and reaches out to try to get access to sensitive information like social security numbers, bank information, or Amazon account details.”&nbsp;

These six tips will help you avoid impersonation scams.

We encourage our customers to use the following shopping tips this holiday season:

&nbsp;If you receive a message about the purchase of a product or service, do not respond to it or click on any links in it; instead, log into your Amazon account or use the Amazon mobile app and confirm that it is indeed in your purchase history before proceeding.

Amazon will not accept payment over the phone or via email, but only through their mobile app, website, or in one of the physical stores. Amazon will not call you and request that you make a payment or bank transfer through another website.

Scammers frequently try to create a sense of urgency in order to persuade you to do what they want.

Don't feel compelled to purchase a gift card.&nbsp;

Amazon will never request that you buy a gift card, and no legitimate sale or transaction will require you to pay with gift cards. On Amazon’s <a href="https://www.amazon.com/giftcardscams/b?ie=UTF8&amp;node=15435487011">help pages</a> you can learn more about common gift card scams.

If you have any doubts, stop communicating with the potential scammer and <a href="https://www.amazon.com/hz/contact-us/foresight/hubgateway">contact the Amazon support team</a> directly through the Amazon app or website. Do not call numbers sent via text or email, or found in online search results. Remember, Amazon will never ask you to download or install software to contact customer service, nor will we ever ask you to pay for customer service support.

Check to see if anyone else has reported a similar incident. Amazon has partnered with the Better Business Bureau in the United States to provide consumers with a searchable Scam Tracker, which allows you to search suspicious communications reported by others by email, URL, phone number, and more.

Consider reporting scams when you come across them

If you receive correspondence that you believe is not from Amazon, please report it right away. Customers can report something suspicious using the Amazon self-service tool in a few simple steps. Even if you are not a customer, you can contact the Amazon support team at stop-spoofing@amazon.com to report a suspicious message. These reports provide Amazon with information that allows them to identify scammers and take action against them, to prevent scams from occurring.

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As an Amazon seller, it’s important to keep your inventory levels in check to avoid overstocking or running out of stock. However, it’s not uncommon for sellers to end up with unsold inventory, especially if demand for a product drops or you misjudge the market. So, what can you do with unsold inventory? Here are a few options:

Sell it on Amazon: If you still have a good margin on the product and you think it will sell eventually, you can leave it in your Amazon fulfillment center (FBA) and continue to list it for sale. Just be sure to optimize your listing and consider lowering the price if necessary to move the product.

Sell it on another platform: If the product isn’t selling on Amazon, you might have better luck selling it on another platform like eBay or Etsy. Just be sure to factor in the additional fees and effort required to sell on these platforms.

Donate it: If you’re unable to sell the product and don’t want to pay to have it returned to you, consider donating it to a charitable organization. Not only will you be doing something good for the community, but you may also be able to take a tax deduction for the donation.

Liquidate it: If you’re looking to get rid of the product quickly and don’t mind taking a loss, you can consider liquidating it through a company that specializes in buying and reselling unsold inventory. Just be aware that you’ll likely receive a lower price than what you paid for the product.

Return it to the supplier: If you have a good relationship with your supplier and the product is still in good condition, you may be able to return it for a partial or full refund. Just be sure to check with the supplier to see if they accept returns and under what conditions.

Ultimately, what you do with unsold Amazon FBA inventory will depend on your specific situation and goals. By considering the options above and weighing the pros and cons, you can make the best decision for your business.

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What to do with unsold inventory?

As an Amazon seller, using Instagram to grow your business can be an effective way to reach a wider audience and drive sales. With its visual format and large user base, Instagram can help you showcase your products, engage with potential customers, and increase awareness of your brand.

To get started, set up a business account on Instagram and create a visually appealing profile.

Share engaging and informative content, such as product photos and videos, behind-the-scenes looks at your business, and customer reviews. Utilize Instagram stories to share frequent updates and give your followers a glimpse into the daily life of your business. You can also use features like polls and swipe-up links to drive traffic to your Amazon listing.

In addition, collaborating with influencers who have a large and engaged following can help you reach a new audience and increase awareness of your products. By partnering with influencers, you can leverage their audience to promote your products and drive more sales.

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To maximize the success of your Instagram marketing efforts, be sure to use relevant hashtags and tag relevant accounts in your posts. This can help increase the visibility of your content and attract the attention of potential customers.

In conclusion, using Instagram to grow your business as an Amazon seller can be a powerful and effective way to drive sales and increase awareness of your brand. By creating engaging and informative content, collaborating with influencers, and utilizing the features of the platform, you can reach a wider audience and increase your sales on Amazon.

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Increase Amazon Sales with Instagram Marketing: A Comprehensive Guide for Sellers (2023)

Have you been losing sleep thinking about why your sales on Amazon are not increasing, despite the herculean effort you have put to build a state-of-the-art product? Here’s the catch- mastering the art of selling is a skill in itself and without it, even a great product might end up on the 18th page of Amazon’s search results.

Now let’s look at the bright side because that’s what great entrepreneurs always do! This also means your awesome product coupled with even better sales techniques could take your Amazon business to cloud nine, hence making your product unstoppable! Sounds just perfect, doesn’t it?

Solutions to build your business in Amazon organically are all over the internet, and going through them might get you a bit confused, especially if you are just starting. We presume what you are looking for is a set of step-by-step instructions that are easy to implement. We’ve got you covered :)

Understanding the basics of presentation

The more you understand how Amazon’s algorithm ‘Amazon A9’ works, the better you will be able to list your products, and once your products are well-listed, it’ll be easier for your potential customers to discover your product. You must describe your product based on how the Amazon SEO algorithm works, and use your product listings to draw customers.

When it comes to writing SEO-optimized content, keep in mind that ‘more is not always better’. Keep things short, easy to understand, and SEO optimized. Make sure the keywords in your listings are relevant. Ensure to accurately specify the product’s name, specifications, material, color, and size. It is the quality of the product photos you showcase that decides if a potential customer would buy from you or not.

Make sure that your product photos maintain stellar quality. Professional photography attracts viewers and inspires them to buy a product. Utilize your image to draw attention to the strengths of your product. Aim to showcase the product from various angles in at least 2–3 high-quality photographs. Give your customers no room to imagine what the product might look like. Show them everything about the product that’s relevant.

Getting Customer Reviews to Increase Credibility

This is that one step that sounds very easy to achieve but is insanely hard when it comes to practice. From a consumer psychology standpoint, we should understand that people do care about approval and it is common that customers prefer to buy products with a higher user rating and more good reviews.

Good reviews take your credibility to the moon and give you an edge over your competitors. The problem is- only a few of buyers write reviews. You could use review platforms like the Amazon Vine program or the Early Reviewer program to incentivize the process, thus drawing in more user reviews.

Leveraging Artificial Intelligence to Boost Sales

Let’s consider an analogy from history to understand the magnitude by which Artificial Intelligence would help sellers improve their sales.&nbsp;The power expended in a 20th-century steamship in a single voyage across the Atlantic was more than enough to build the great Egyptian pyramid (Elting, 1966).

In the age of AI, sticking to the traditional methods of selling products looks as sluggish as the process of building a pyramid with solely human labor as leverage. With great progress in AI taking place out there, and cutting-edge algorithms being written, the sellers are advised to make use of such technologies. As a prominent Silicon Valley investor said,&nbsp;“An army of robots is freely available — it’s just packed in data centers for heat and space efficiency. Use it.”

As a result of interpreting colossal amounts of data, that too continuously and almost instantaneously, a good AI tool can formulate the most efficient strategies for sellers, thus enabling them to stay on the top. When it comes to interpreting data and making decisions to dominate your competitors, AI solutions outperform human intellectual abilities by a gargantuan margin.

Now imagine a situation where you decide to leverage these superpowers of AI to increase your business with a state-of-the-art, AI-powered platform like&nbsp;<a href="https://xenaintelligence.com/" target="_blank">Xena Intelligence</a>, and your competitors decide to stick with the traditional methods. In such a case, your competitors wouldn’t have a chance of outperforming you, given that you are backed by a proprietary algorithm that uses predictive analytics to optimize keyword and competitor bidding throughout the day. As a cherry on top, it helps you save considerable time and money.

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3 Best Methods to Increase your Sales on Amazon (2023)

Ecommerce has become the norm for shopping. Especially after the recent pandemic, when retail shops closed down; and people turned to online shopping.&nbsp;

Well, the pandemic is almost over, but people are not in the mood to go back to physical shopping. The convenience and ease of online shopping are unmatchable; nearly half of the consumers said they won't choose physical shopping again.&nbsp;

Now that's good news for the eCommerce sellers! And a cue for businesses who do not have an online presence yet.&nbsp;

Now, speaking about the online marketplaces, the most popular ones are Amazon and Walmart. While Amazon is the market leader and most profitable eCommerce site in the world, that doesn't necessarily mean it's the best place to sell. When it's between Amazon and Walmart, both have their pros and cons.&nbsp;

Amazon started as a platform to sell books online. Now it's the biggest eCommerce marketplace in the world that sells everything known and unknown.&nbsp;

What made Amazon a great success is the efficient supply chain and policies, not to forget their huge customer base.&nbsp;

Amazon Marketplace offers several fulfillment options to its sellers. The most popular one is fulfillment by Amazon. In this method, Amazon takes the sole responsibility for order fulfillment by allowing customers to send their inventory to Amazon, where the packing, shipping, and all related activities will be fulfilled by Amazon staff.&nbsp;

Amazon FBA also takes care of the returns and customer support, which makes it a hugely beneficial option for small and medium-scale sellers. Also, FBA sellers can enjoy special privileges in the Amazon marketplace. They can display their prime badge and will get better visibility in search results.&nbsp;

If a seller wishes to fulfill their orders by themselves, there is an option for them too. Amazon fulfillment by merchants allows sellers to control their inventory and supply by themselves without having to depend on Amazon. But you'll need a very efficient supply chain and delivery system to be successful.&nbsp;

The various costs incurred by the sellers for selling on Amazon are known as the Amazon cost. The Amazon costs vary from seller to seller, depending on the product they are selling and the fulfillment option they choose.&nbsp;

The costs associated with amazon selling are.&nbsp;

Other than this, sellers who sign up for FBA services have to pay additional fees like fulfillment fees, returns fees, monthly storage fees, and long-term storage fees.&nbsp;

Now let's take a quick look at Walmart's online marketplace.&nbsp;

Walmart is a giant in the retail business and expanded its operations online in 2009. Although it is nowhere near Amazon, they are growing five times faster than Amazon.&nbsp;

Just like Amazon, Walmart also has a fulfillment option for its sellers where they can depend on Walmart to store, ship, and manage the supply of their products. The only difference is that Walmart only accepts shipments from within the&nbsp; US.&nbsp;

The maximum size and weight of the shipment are also different from Amazon. It's much smaller. It is a disadvantage for sellers with heavy products.&nbsp;

However, Walmart has a unique fulfillment option, which allows the sellers to store and ship their products themselves while Walmart manages the listing, pricing, and content. This feature is exclusive to Amazon.&nbsp;

Unlike Amazon, selling on Walmart doesn’t involve monthly subscription or return processing fees. After signing up, sellers should pay a referral fee whenever a product is sold.

If the seller signs up for Walmart fulfillment, he will have to pay additional fees like fulfillment fees, monthly storage fees, and long-term storage fees.&nbsp;

Now that we have understood the basics of both marketplaces, let's look at the differences between selling on Amazon and Walmart.&nbsp;

The registration process on Amazon is much easier than that of Walmart. A seller has to be verified by Walmart before getting approved as a seller. But there are no such criteria on Amazon. Also, the seller requirements of Walmart are stricter than that of Amazon. Because of all these factors, Walmart has a lesser competition for sellers.&nbsp;

As mentioned above, Amazon has more selling fees than Walmart. Where Amazon's fee starts with a monthly subscription fee, Walmart only has the referral fee.&nbsp;

Walmart offers a personalized account management option with customer support and a WFS fulfillment expert who gives recommendations about business optimization and growth;

and on Amazon, you can avail of this service with a monthly subscription.&nbsp;

Being an international marketplace, Amazon has a big customer base, whereas Walmart is growing exponentially over time.&nbsp;

While there are some pros and cons to both selling platforms, it's undeniable that having a presence on both marketplaces provides sellers with huge benefits. However, where to focus more certainly depends upon your products, business model, and warehouse locations. Whatever you choose, you can consult&nbsp; XENA intelligence to boost your sales in any online marketplace. We hope this helps you in better decision-making for your business. Happy selling!

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Selling On Amazon v/s Walmart: All You Need To Know in 2023

Imagine a world where Amazon sellers no longer have to constantly worry about their business. They wake up in the morning to find that their sales have increased overnight and their profits have multiplied. They don't have to spend hours analyzing data, strategizing marketing campaigns, or dealing with customer complaints. Instead, they can sit back and watch their business thrive, all thanks to the power of Artificial Intelligence (AI).

With the help of AI, Amazon sellers can make better business decisions than humans, with almost no error. This means that they can optimize their listings, adjust their prices, and target their advertising with greater accuracy than ever before. AI can also predict consumer behavior, allowing sellers to anticipate trends and adjust their inventory accordingly. And because AI works tirelessly 24/7, sellers can rest assured that their business is always being monitored and optimized.

For many Amazon sellers, the idea of a completely passive business may seem like a dream. But with AI, it can become a reality. No longer do sellers have to sacrifice their time and energy to keep their business afloat. Instead, they can focus on other aspects of their lives, knowing that their business is in good hands.

Some may worry that AI will replace human intuition and creativity. But the truth is, AI can actually enhance these qualities. By taking care of the mundane tasks, AI allows sellers to focus on the big picture, to come up with new ideas and innovations. And because AI can process vast amounts of data, it can provide insights that humans may not have even considered.

In the end, the power of AI is not something to be feared, but embraced. It has the potential to revolutionize the way we do business, making it more efficient, more effective, and ultimately, more enjoyable. So let us dream of a world where Amazon sellers can sit back, relax, and watch their business thrive, all thanks to the power of AI.

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Selling On Amazon v/s Walmart: All You Need To Know in 2023

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