It only takes a few minutes for your brand to reach millions of people all over the world.&nbsp;Pay-per-click (PPC) advertising&nbsp;has amazing potential, with a massive reach and the ability to target specific audiences!

Investing in PPC can provide a great return for your eCommerce brand, but it’s also a simple&nbsp;way to lose money if you don’t approach it wisely.

Here’s an introduction to pay-per-click marketing to help you make sure you’re doing it correctly.

Amazon Pay-per-Click (PPC) advertising is a part of Amazon’s internal ad system. Brands, agencies, and third-party sellers can&nbsp;use Amazon PPC to create advertisements for their products that appear in Amazon’s search results and competitor product listings.&nbsp;

Sellers can then present Amazon customers who are ready to buy with relevant products at the point of sale, and then&nbsp;measure the performance of their ads&nbsp;to determine which specific ads are driving conversions. It’s a highly effective marketing strategy used by many smart Amazon sellers&nbsp;

When you make an investment in advertising, you want to know how much it will cost you. This is a little more difficult with PPC.

Online advertising is not the same as placing an ad in a magazine, where you pay a fee and receive a full-cover page. Instead,&nbsp;you only pay when you get results with PPC&nbsp;(someone clicking your ad).

However, with offline advertising, you typically pay a flat fee regardless of the results.&nbsp;You have more control over how much each truly engaged consumer costs you with PPC.

This is accomplished through an&nbsp;auction system. Unlike a traditional auction, however, there is no single product with a single winner — you are bidding on how high up and how frequently your ad will be visible.&nbsp;“Losing” the auction doesn’t mean you get no PPC space; it just means you get less.

The main takeaway here is that it isn’t just about how much you bid. The quality of your products is also important.

However, if your maximum bid is unrealistic, your ads will not be shown frequently enough to be worthwhile. The average cost per click for different keywords varies, and this should influence your bidding strategy.

<a href="https://xenaintelligence.com/">AI-powered tools like eCommerce growth tools</a>&nbsp;can help you estimate how much your ads will cost, so they should be used in your keyword research.

Pay-per-click advertising, like any other form of marketing, has advantages and disadvantages. PPC should ideally be used as part of a comprehensive marketing strategy to maximize its strengths and minimize its weaknesses.

Immediate results:&nbsp;Your products will reach your target audience with&nbsp;immediate effect.

Highly targeted:&nbsp;You have complete&nbsp;control over who sees your ads.&nbsp;

Simple to monitor:&nbsp;You can&nbsp;quickly monitor the success of your campaign&nbsp;and calculate your ROI.&nbsp;

Great Exposure:&nbsp;Paid advertisements are prominently displayed, with the potential to reach an almost infinite number of people.

Long-term cost:&nbsp;You must pay for each click, putting you at the mercy of advertising pricing. It will add up if you do this for months or years.&nbsp;

Not creating an asset:&nbsp;When you invest in content marketing or building an email list, you are creating a valuable asset. Your success with PPC is dependent on ongoing ad spend

Steps to Launching a Pay-Per-Click Marketing Campaign

Starting your first PPC marketing campaign may feel fairly straightforward- you could do it in just a few simple steps. Remember that product and content quality is critical to the success of your campaign, so take your time and focus on each step.

How much money do you want to spend on pay-per-click advertising?

To begin, you must establish an initial budget to allow you to test the waters. You can use some industry benchmarks as a rough guide to determine how much you’re likely to pay for each conversion.

Once you’ve determined your overall budget, set daily and lifetime spend caps for your campaigns. This is an important step in developing a PPC campaign because your budget will have a significant impact on the success rates of your ads.&nbsp;

If your budget does not allow you to achieve meaningful results, it may be worth considering alternative marketing methods.

Different businesses will have different pay-per-click campaign objectives.

For example, if you’re planning a pre-launch for a new company, your goal may be to drive traffic and raise awareness.&nbsp;Conversions may be your primary goal&nbsp;if you’re selling a product on Amazon.

Because each goal has a different value, the goals you set will have a significant impact on your marketing campaign.&nbsp;A click isn’t worth as much as a lead or a conversion, so your cost-per-click should reflect that.

Setting the right goals for your campaign allows you to better target the right audience and accurately measure your return on investment.&nbsp;When you use PPC, you pay for the click, not what the customer does afterward — the click costs the same whether they buy or not.

Consider who you want to click on your ad and what actions they should take. When you understand this, you can optimize your entire campaign to encourage people to take those actions, which will reduce your costs.

Keywords are one of the most important tools for targeting your audience, and keyword research can make or break your campaign. While you most likely have a good idea of how your customers search for your products or services, you must narrow it down to those that result in people taking action.&nbsp;

Keywords that attract people who are further along in the purchasing process will generally cost you more, but they will also lead to more conversions.

For example, a customer searches Amazon for “running shoes.” The auction is won by the seller with the highest bid, and Amazon will display the winning ad. Your goal is to rank first for your keyword in order to drive sales to your product. It’s a simple idea that allows sellers to put their products in the best position to succeed.

The great thing about Amazon PPC is that it uses a&nbsp;second-price auction system, so if you win the auction, you only pay $0.01 more than the second-highest bidder. Assume you bid $1.80 on the keyword ‘running shoes,’ and the second-highest bidder bid $1.30. When you win, you’ll only pay $1.81 each time a customer clicks your ad.

Pay-per-click advertising is an excellent way to quickly reach a highly targeted audience. When you strike the right balance with PPC and optimize your ads properly, it can provide an excellent return on investment and become an important part of your digital marketing toolkit.

If you don’t have the time or expertise to manage your PPC campaigns, consider using<a href="https://xenaintelligence.com/">&nbsp;AI-powered eCommerce growth tools</a>&nbsp;that&nbsp;will help you&nbsp;handle everything related to Amazon PPC Advertising. Leveraging AI for growth could help you save considerable time and money.

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An Introduction to Pay-Per-Click (PPC) Paid Advertising

Tips To Avoid Amazon Scams This Holiday Season (2022)

According to the New York Post, Amazon scams that could cost you thousands of dollars have increased by 500% since 2021 — so how can you avoid them?

Due to its popularity, the online retailing giant has become a prime target for fraudsters and internet scammers looking to take advantage of unsuspecting customers.

As Amazon's security improves, so do the scammers' sophistication — but there are some red flags that can help you spot them. This blog will explain how to spot and avoid scams while shopping on Amazon this holiday season.

“We want to help consumers avoid impersonation scams this holiday season. These happen when a scammer pretends to be a trusted company and reaches out to try to get access to sensitive information like social security numbers, bank information, or Amazon account details.”&nbsp;

These six tips will help you avoid impersonation scams.

We encourage our customers to use the following shopping tips this holiday season:

&nbsp;If you receive a message about the purchase of a product or service, do not respond to it or click on any links in it; instead, log into your Amazon account or use the Amazon mobile app and confirm that it is indeed in your purchase history before proceeding.

Amazon will not accept payment over the phone or via email, but only through their mobile app, website, or in one of the physical stores. Amazon will not call you and request that you make a payment or bank transfer through another website.

Scammers frequently try to create a sense of urgency in order to persuade you to do what they want.

Don't feel compelled to purchase a gift card.&nbsp;

Amazon will never request that you buy a gift card, and no legitimate sale or transaction will require you to pay with gift cards. On Amazon’s <a href="https://www.amazon.com/giftcardscams/b?ie=UTF8&amp;node=15435487011">help pages</a> you can learn more about common gift card scams.

If you have any doubts, stop communicating with the potential scammer and <a href="https://www.amazon.com/hz/contact-us/foresight/hubgateway">contact the Amazon support team</a> directly through the Amazon app or website. Do not call numbers sent via text or email, or found in online search results. Remember, Amazon will never ask you to download or install software to contact customer service, nor will we ever ask you to pay for customer service support.

Check to see if anyone else has reported a similar incident. Amazon has partnered with the Better Business Bureau in the United States to provide consumers with a searchable Scam Tracker, which allows you to search suspicious communications reported by others by email, URL, phone number, and more.

Consider reporting scams when you come across them

If you receive correspondence that you believe is not from Amazon, please report it right away. Customers can report something suspicious using the Amazon self-service tool in a few simple steps. Even if you are not a customer, you can contact the Amazon support team at stop-spoofing@amazon.com to report a suspicious message. These reports provide Amazon with information that allows them to identify scammers and take action against them, to prevent scams from occurring.

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As an Amazon seller, using Instagram to grow your business can be an effective way to reach a wider audience and drive sales. With its visual format and large user base, Instagram can help you showcase your products, engage with potential customers, and increase awareness of your brand.

To get started, set up a business account on Instagram and create a visually appealing profile.

Share engaging and informative content, such as product photos and videos, behind-the-scenes looks at your business, and customer reviews. Utilize Instagram stories to share frequent updates and give your followers a glimpse into the daily life of your business. You can also use features like polls and swipe-up links to drive traffic to your Amazon listing.

In addition, collaborating with influencers who have a large and engaged following can help you reach a new audience and increase awareness of your products. By partnering with influencers, you can leverage their audience to promote your products and drive more sales.

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To maximize the success of your Instagram marketing efforts, be sure to use relevant hashtags and tag relevant accounts in your posts. This can help increase the visibility of your content and attract the attention of potential customers.

In conclusion, using Instagram to grow your business as an Amazon seller can be a powerful and effective way to drive sales and increase awareness of your brand. By creating engaging and informative content, collaborating with influencers, and utilizing the features of the platform, you can reach a wider audience and increase your sales on Amazon.

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Increase Amazon Sales with Instagram Marketing: A Comprehensive Guide for Sellers (2023)

Have you been losing sleep thinking about why your sales on Amazon are not increasing, despite the herculean effort you have put to build a state-of-the-art product? Here’s the catch- mastering the art of selling is a skill in itself and without it, even a great product might end up on the 18th page of Amazon’s search results.

Now let’s look at the bright side because that’s what great entrepreneurs always do! This also means your awesome product coupled with even better sales techniques could take your Amazon business to cloud nine, hence making your product unstoppable! Sounds just perfect, doesn’t it?

Solutions to build your business in Amazon organically are all over the internet, and going through them might get you a bit confused, especially if you are just starting. We presume what you are looking for is a set of step-by-step instructions that are easy to implement. We’ve got you covered :)

Understanding the basics of presentation

The more you understand how Amazon’s algorithm ‘Amazon A9’ works, the better you will be able to list your products, and once your products are well-listed, it’ll be easier for your potential customers to discover your product. You must describe your product based on how the Amazon SEO algorithm works, and use your product listings to draw customers.

When it comes to writing SEO-optimized content, keep in mind that ‘more is not always better’. Keep things short, easy to understand, and SEO optimized. Make sure the keywords in your listings are relevant. Ensure to accurately specify the product’s name, specifications, material, color, and size. It is the quality of the product photos you showcase that decides if a potential customer would buy from you or not.

Make sure that your product photos maintain stellar quality. Professional photography attracts viewers and inspires them to buy a product. Utilize your image to draw attention to the strengths of your product. Aim to showcase the product from various angles in at least 2–3 high-quality photographs. Give your customers no room to imagine what the product might look like. Show them everything about the product that’s relevant.

Getting Customer Reviews to Increase Credibility

This is that one step that sounds very easy to achieve but is insanely hard when it comes to practice. From a consumer psychology standpoint, we should understand that people do care about approval and it is common that customers prefer to buy products with a higher user rating and more good reviews.

Good reviews take your credibility to the moon and give you an edge over your competitors. The problem is- only a few of buyers write reviews. You could use review platforms like the Amazon Vine program or the Early Reviewer program to incentivize the process, thus drawing in more user reviews.

Leveraging Artificial Intelligence to Boost Sales

Let’s consider an analogy from history to understand the magnitude by which Artificial Intelligence would help sellers improve their sales.&nbsp;The power expended in a 20th-century steamship in a single voyage across the Atlantic was more than enough to build the great Egyptian pyramid (Elting, 1966).

In the age of AI, sticking to the traditional methods of selling products looks as sluggish as the process of building a pyramid with solely human labor as leverage. With great progress in AI taking place out there, and cutting-edge algorithms being written, the sellers are advised to make use of such technologies. As a prominent Silicon Valley investor said,&nbsp;“An army of robots is freely available — it’s just packed in data centers for heat and space efficiency. Use it.”

As a result of interpreting colossal amounts of data, that too continuously and almost instantaneously, a good AI tool can formulate the most efficient strategies for sellers, thus enabling them to stay on the top. When it comes to interpreting data and making decisions to dominate your competitors, AI solutions outperform human intellectual abilities by a gargantuan margin.

Now imagine a situation where you decide to leverage these superpowers of AI to increase your business with a state-of-the-art, AI-powered platform like&nbsp;<a href="https://xenaintelligence.com/" target="_blank">Xena Intelligence</a>, and your competitors decide to stick with the traditional methods. In such a case, your competitors wouldn’t have a chance of outperforming you, given that you are backed by a proprietary algorithm that uses predictive analytics to optimize keyword and competitor bidding throughout the day. As a cherry on top, it helps you save considerable time and money.

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3 Best Methods to Increase your Sales on Amazon (2023)

Ecommerce has become the norm for shopping. Especially after the recent pandemic, when retail shops closed down; and people turned to online shopping.&nbsp;

Well, the pandemic is almost over, but people are not in the mood to go back to physical shopping. The convenience and ease of online shopping are unmatchable; nearly half of the consumers said they won't choose physical shopping again.&nbsp;

Now that's good news for the eCommerce sellers! And a cue for businesses who do not have an online presence yet.&nbsp;

Now, speaking about the online marketplaces, the most popular ones are Amazon and Walmart. While Amazon is the market leader and most profitable eCommerce site in the world, that doesn't necessarily mean it's the best place to sell. When it's between Amazon and Walmart, both have their pros and cons.&nbsp;

Amazon started as a platform to sell books online. Now it's the biggest eCommerce marketplace in the world that sells everything known and unknown.&nbsp;

What made Amazon a great success is the efficient supply chain and policies, not to forget their huge customer base.&nbsp;

Amazon Marketplace offers several fulfillment options to its sellers. The most popular one is fulfillment by Amazon. In this method, Amazon takes the sole responsibility for order fulfillment by allowing customers to send their inventory to Amazon, where the packing, shipping, and all related activities will be fulfilled by Amazon staff.&nbsp;

Amazon FBA also takes care of the returns and customer support, which makes it a hugely beneficial option for small and medium-scale sellers. Also, FBA sellers can enjoy special privileges in the Amazon marketplace. They can display their prime badge and will get better visibility in search results.&nbsp;

If a seller wishes to fulfill their orders by themselves, there is an option for them too. Amazon fulfillment by merchants allows sellers to control their inventory and supply by themselves without having to depend on Amazon. But you'll need a very efficient supply chain and delivery system to be successful.&nbsp;

The various costs incurred by the sellers for selling on Amazon are known as the Amazon cost. The Amazon costs vary from seller to seller, depending on the product they are selling and the fulfillment option they choose.&nbsp;

The costs associated with amazon selling are.&nbsp;

Other than this, sellers who sign up for FBA services have to pay additional fees like fulfillment fees, returns fees, monthly storage fees, and long-term storage fees.&nbsp;

Now let's take a quick look at Walmart's online marketplace.&nbsp;

Walmart is a giant in the retail business and expanded its operations online in 2009. Although it is nowhere near Amazon, they are growing five times faster than Amazon.&nbsp;

Just like Amazon, Walmart also has a fulfillment option for its sellers where they can depend on Walmart to store, ship, and manage the supply of their products. The only difference is that Walmart only accepts shipments from within the&nbsp; US.&nbsp;

The maximum size and weight of the shipment are also different from Amazon. It's much smaller. It is a disadvantage for sellers with heavy products.&nbsp;

However, Walmart has a unique fulfillment option, which allows the sellers to store and ship their products themselves while Walmart manages the listing, pricing, and content. This feature is exclusive to Amazon.&nbsp;

Unlike Amazon, selling on Walmart doesn’t involve monthly subscription or return processing fees. After signing up, sellers should pay a referral fee whenever a product is sold.

If the seller signs up for Walmart fulfillment, he will have to pay additional fees like fulfillment fees, monthly storage fees, and long-term storage fees.&nbsp;

Now that we have understood the basics of both marketplaces, let's look at the differences between selling on Amazon and Walmart.&nbsp;

The registration process on Amazon is much easier than that of Walmart. A seller has to be verified by Walmart before getting approved as a seller. But there are no such criteria on Amazon. Also, the seller requirements of Walmart are stricter than that of Amazon. Because of all these factors, Walmart has a lesser competition for sellers.&nbsp;

As mentioned above, Amazon has more selling fees than Walmart. Where Amazon's fee starts with a monthly subscription fee, Walmart only has the referral fee.&nbsp;

Walmart offers a personalized account management option with customer support and a WFS fulfillment expert who gives recommendations about business optimization and growth;

and on Amazon, you can avail of this service with a monthly subscription.&nbsp;

Being an international marketplace, Amazon has a big customer base, whereas Walmart is growing exponentially over time.&nbsp;

While there are some pros and cons to both selling platforms, it's undeniable that having a presence on both marketplaces provides sellers with huge benefits. However, where to focus more certainly depends upon your products, business model, and warehouse locations. Whatever you choose, you can consult&nbsp; XENA intelligence to boost your sales in any online marketplace. We hope this helps you in better decision-making for your business. Happy selling!

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Selling On Amazon v/s Walmart: All You Need To Know in 2023

Imagine a world where Amazon sellers no longer have to constantly worry about their business. They wake up in the morning to find that their sales have increased overnight and their profits have multiplied. They don't have to spend hours analyzing data, strategizing marketing campaigns, or dealing with customer complaints. Instead, they can sit back and watch their business thrive, all thanks to the power of Artificial Intelligence (AI).

With the help of AI, Amazon sellers can make better business decisions than humans, with almost no error. This means that they can optimize their listings, adjust their prices, and target their advertising with greater accuracy than ever before. AI can also predict consumer behavior, allowing sellers to anticipate trends and adjust their inventory accordingly. And because AI works tirelessly 24/7, sellers can rest assured that their business is always being monitored and optimized.

For many Amazon sellers, the idea of a completely passive business may seem like a dream. But with AI, it can become a reality. No longer do sellers have to sacrifice their time and energy to keep their business afloat. Instead, they can focus on other aspects of their lives, knowing that their business is in good hands.

Some may worry that AI will replace human intuition and creativity. But the truth is, AI can actually enhance these qualities. By taking care of the mundane tasks, AI allows sellers to focus on the big picture, to come up with new ideas and innovations. And because AI can process vast amounts of data, it can provide insights that humans may not have even considered.

In the end, the power of AI is not something to be feared, but embraced. It has the potential to revolutionize the way we do business, making it more efficient, more effective, and ultimately, more enjoyable. So let us dream of a world where Amazon sellers can sit back, relax, and watch their business thrive, all thanks to the power of AI.

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AI: The Game-Changer for Amazon Sellers

The Importance of Early Preparation for Amazon Prime Day 2023

One of the most critical factors for success on Amazon Prime Day is early preparation. As an Amazon seller, you need to ensure that you have enough inventory to meet the demand and that your deals are created and submitted on time. Amazon advises sellers to start preparing for Prime Day as early as possible.

It’s crucial to note that shipping delays and other logistical issues can occur, so it’s best to get your inventory to Amazon’s fulfillment centers as early as possible to avoid any potential problems.

How to Create Compelling Deals for Amazon Prime Day 2023

Creating compelling deals is a crucial component of a successful Prime Day strategy. Amazon recommends offering deep discounts on your products to entice customers to buy. To create a deal, log into your Amazon Seller Central account, go to the Advertising tab, and select the Deals Dashboard. From there, you can create a new deal or modify an existing one.

Tips and tricks for Prime Day&nbsp;success

Here are some tips and tricks to help you optimize your Amazon Prime Day deals for maximum success.

Amazon seller tips for Amazon Prime day 2023

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Get Ready for Amazon Prime Day 2023: Tips for Sellers to Boost Sales

As an Amazon seller, your product page is your storefront, and it's crucial to design it in a way that stands out from the millions of other products available and maximizes conversions.

To create a winning product page, you need content designed to attract and convert potential customers. But how can you do this?

Today, we'll show you some tips and not-so-talked hacks to create an engaging and highly-converting Product Page.

1. <a href="https://shareitstudio.com/2021/06/17/how-to-optimize-your-listing-for-prime-day/">Optimize your product title</a>:&nbsp;Your product title is one of the most important elements of your product page. Make sure it includes your most important keywords, is clear and descriptive, and has less than 250 characters.

Hack: During your keyword research, find those that have high volumes and match your unique selling points, such as product features or benefits, and put it on your title to differentiate yourself from competitors.

2.&nbsp;Write compelling bullet points: Your bullet points should highlight the key features and benefits of your product. Use short, punchy sentences to communicate why your product is unique and valuable.

3.&nbsp;<a href="https://shareitstudio.com/2022/02/18/amazon-images-requirements/">Use high-quality and emotionally engaging images</a>: Humans are visual and emotional beings, so use this in your favor and create images that your customers cannot resist.

In Share It Studio we created "<a href="https://shareitstudio.com/2019/07/10/why-your-amazon-listing-needs-infographics/">The Info-Life Formula for Amazon Listings</a>": Use a Hero Image to present your product, then put an Infographic to showcase your product's uses and benefits, and lastly use a Lifestyle Image to make that emotional connection.

4.&nbsp;<a href="https://shareitstudio.com/2022/10/10/amazon-a-plus-content-guidelines/">Use A+ Content</a>: This feature allows you to enhance your product page with additional multimedia and interactive elements. Use A+ Content to <a href="https://shareitstudio.com/2022/02/11/a-content-best-practices/">showcase your brand story</a>, provide additional product details, and engage customers in a more immersive experience.

Hack: <a href="https://shareitstudio.com/2022/10/11/amazon-a-plus-content-examples/">Creating A+ content</a> in different languages helps to grab the attention of a wide range of audiences.

5.&nbsp;Optimize for mobile: With more and more customers shopping on their mobile devices, it's important to optimize your product page for mobile. Use a mobile-friendly layout, high-quality visuals that load quickly, and concise copy that's easy to read on a small screen.

Hack: Use a clean and uncluttered design that highlights your product's most important features and benefits. Avoid using too many images or multimedia elements that can slow down your page load time and make it difficult for users to navigate your page.

6.&nbsp;Monitor and optimize your page regularly: Your product page is not a set-it-and-forget-it element of your Amazon strategy. Monitor your page regularly and make adjustments as needed. Use analytics tools to track your conversion rates and identify areas for improvement. You can also run A/B tests to see which elements of your product page are most effective at driving conversions.

Designing a winning Amazon product page requires careful attention to detail and a customer-centric approach. At first, it may seem like a lot of work, but once you get the hang of it, it will be a walk in the park.

Always remember to put yourself in your customer's shoes and focus on creating an engaging shopping experience that showcases your brand and highlights the unique value of your products.&nbsp;

With these tips, you'll be on your way to designing an Amazon product page that drives business growth and success.

Rafael Veloz is a 3x Telly Award-winning entrepreneur in marketing and film. With over 14 years of experience, he has worked with big brands such as Nickelodeon, CNN, RedBull TV, Telemundo, and Viacom, high-level commercials, and feature films.&nbsp;

In 2018, he founded Share It Studio, an Amazon marketing agency that sets itself apart with a data-driven approach and bespoke full-package creative services exclusively for the Amazon platform.

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Designing a Winning Amazon Product Page: Tips for Effective Listing Optimization

As an Amazon seller, effectively managing inventory levels is crucial to strike a balance between avoiding overstocking and preventing stockouts. However, it's not uncommon to encounter the challenge of unsold inventory, especially when market demand fluctuates or market predictions go awry.

In this blog, we'll explore the problems that come with unsold inventory and find ways to reduce its impact on your Amazon business. We'll help you understand why keeping old inventory is a problem and show you effective strategies to manage your inventory better. By the end, you'll have the knowledge and tools to handle unsold inventory challenges successfully.

Unsold inventories refer to products or goods that have yet to be sold within a specific timeframe or sales cycle. These are the items that remain in stock after a certain period, and their continued presence can tie up capital and affect the overall profitability of a business.

Amazon's Fulfillment Centers are not intended to be long-term storage centers for third-party sellers. Amazon has implemented storage fees to encourage sellers to ship inventory that will sell quickly. If you have a lot of old, unsold inventory, you will pay extra storage fees. These fees include monthly storage fees and long-term storage fees (LTSF) for inventory that has been in the warehouse for more than 180 days. Apart from the fees, unsold inventory also ties up your sourcing money, slowing down the growth of your business.

How to View Unsold Inventory in Seller Central

To effectively manage your unsold inventory, it's essential to have a quick way to view your oldest unsold items. In Seller Central, you can access your Inventory Dashboard and navigate to Inventory &gt; Inventory Planning &gt; FBA Inventory Age. Here, you can find the FBA Inventory Age section, which displays your inventory units sorted by age. Sorting by Inventory Age or Estimated LTSF can help you identify which inventory has been sitting in Amazon's warehouses for a long time.

Unsold inventory is not considered an expense until it is recognized as a loss due to obsolescence or any other factor. Initially, inventory is recorded as an asset on the balance sheet. It is only when the inventory becomes obsolete or its market value declines significantly that it is written off as an expense, reducing the company's net income.

Strategies for Dealing with Unsold Amazon Inventory

In conclusion, Amazon sellers often face the challenge of unsold inventory, but there are solutions available to minimize its impact on their business. Evaluating the aforementioned strategies can help determine the most suitable approach for each situation.

One highly effective solution is leveraging XENA Intelligence's <a href="https://xenaintelligence.com/solutions">Inventory Forecasting</a> service. This specialized feature utilizes a variety of data sources to predict future demand for a seller's products accurately.

By implementing inventory forecasting, sellers can effectively tackle unsold inventory. The accurate predictions enable the optimization of inventory levels and adjustments to purchasing and restocking strategies. This empowers sellers to maintain a healthy inventory management system, leading to improved profitability and long-term success.

If you need further guidance or have any questions regarding inventory management or running a successful Amazon business, feel free to<a href="https://xenaintelligence.com/book-a-demo"> reach out to us</a>. We're here to help you navigate the challenges and maximize the potential of your e-commerce venture.

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What To Do With Unsold Inventory?

In today's digital landscape, advertising on platforms like Amazon Ads and Google Ads can significantly impact the success of your business. Both platforms offer various ad formats and targeting options, but understanding their differences is crucial to making an informed decision. In this blog post, we will compare Amazon Ads and Google Ads to help you determine the best fit for your business needs and goals.

Before diving into the comparison, let's take a look at the search trend in Google and Amazon. Google remains the dominant search engine, with billions of searches performed every day. It is a go-to platform for users looking for information, products, and services. On the other hand, Amazon has emerged as the biggest e-commerce platform, attracting millions of shoppers searching for products to purchase.

According to a <a href="https://www.webpronews.com/amazon-seo-is-now-more-important-than-google-seo-for-brands/">recent survey</a>, 49% of US internet users started product searches on Amazon, compared to 36% who went to Google first. Understanding the search trends on both platforms can provide valuable insights into where your target audience is more likely to be present.

Efforts to Improve Advertising Platforms for E-commerce Ads

Both Google and Amazon have been continuously investing in their advertising platforms to cater to the growing demand for e-commerce ads. Google Ads offers a comprehensive suite of tools and features that allow advertisers to reach their target audience effectively. They have introduced advanced audience targeting options, improved ad formats, and enhanced analytics and reporting capabilities. Similarly, Amazon Ads has been expanding its advertising offerings, providing sellers with better ways to promote their products and reach interested shoppers. They have introduced new ad formats, improved product targeting options, and enhanced performance metrics.

Investment / Ad Spending Trends of E-commerce Companies

E-commerce companies have been increasing their investments and ad spending on both Google and Amazon to tap into the potential of these platforms. Many sellers allocate a significant portion of their advertising budgets to Google Ads to reach a broader audience and increase brand visibility. On the other hand, sellers with a focus on e-commerce often prioritize Amazon Ads due to its vast customer base and intent-driven audience. It is crucial to consider the investment and ad spending trends in your industry to evaluate the competition and potential returns on each platform. Marketers worldwide are planning to <a href="https://www.businessinsider.com/amazon-advertising-explained-2019-4?IR=T">increase their Amazon ad spend by 25%</a>.

Amazon Ads vs. Google Ads - Ranking Factor Comparison

To help you compare Amazon Ads and Google Ads more comprehensively, let's analyze the ranking factors that can impact the visibility and performance of your ads on each platform. The following table summarizes the key ranking factors for both platforms:

Amazon Ads and Google Ads offer diverse advertising networks. Amazon allows advertising on Amazon.com and affiliated sites, while Google Ads covers Google's search network, display network, Google Play Store, YouTube, and Gmail. Both platforms provide extensive options to reach your target audience across digital channels

Despite their differences, both Google and Amazon recognize the uniqueness of each business and the specific requirements of digital advertising. That's why both platforms offer multiple ad campaign types that cater to the distinct needs of businesses.

Both Amazon Ads and Google Ads offer robust targeting options to reach your desired audience effectively

The cost per click (CPC) varies on both Amazon Ads and Google Ads, depending on factors such as ad format, targeting options, and competition. While Amazon Ads have lower CPCs compared to Google Ads due to a smaller pool of advertisers, it is crucial to conduct thorough research and analysis to understand the specific cost dynamics of your industry and target audience. Factors such as bid strategies, campaign optimization, and ad quality can also influence the CPC on both platforms.&nbsp;

Conversion rates on Amazon Ads and Google Ads can vary based on multiple factors, including the ad format, targeting options, ad quality, landing page experience, and audience intent. While it may seem logical to assume higher conversion rates on Amazon Ads due to the purchasing mindset of Amazon shoppers, it is important to monitor and optimize your campaigns continuously to maximize conversions on both platforms. A/B testing, ad optimization, and landing page improvements can significantly impact the conversion rates on both Amazon Ads and Google Ads.

How to Choose the Right Platform for Your Business?

Consider the following points to choose the right advertising platform for your business:

The decision of whether to advertise on Amazon Ads or Google Ads depends on your business goals and budget. Ultimately, the best approach is to experiment with both platforms, monitor performance metrics closely, and analyze the results. This will enable you to make data-driven decisions and determine which platform delivers the desired outcomes for your business.

To get personalized assistance and expert guidance in choosing the best platform for your business, get in touch with our experts or <a href="https://xenaintelligence.com/book-a-demo">claim a free consultation today</a>. Let us help you drive meaningful results and take your business to new heights

In the dynamic realm of digital advertising, choosing the right platform is paramount for business success. Amazon Ads and Google Ads offer unique advantages that cater to different needs.

With seamless shopping experiences and diverse ad formats, Amazon Ads effectively promote products and convert interested shoppers into customers. At XENA Intelligence, we take pride in building trust and delivering tangible results for our customers.&nbsp;

We have consistently helped our customers leverage the power of Amazon ads to thrive in the marketplace, achieving remarkable success. In fact, our customers have experienced an impressive increase in return on investment (ROI) by more than 4x.

If you are looking to tap into the potential of Amazon Ads and want to work with a trusted partner, XENA Intelligence is here to assist you. <a href="https://xenaintelligence.com/book-a-demo">Contact us today and let our experts help you</a> drive meaningful results, maximize your ROI, and take your business to new heights

Amazon Ads vs Google Ads - Choose the best

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