The Importance of Early Preparation for Amazon Prime Day

One of the most critical factors for success on Amazon Prime Day is early preparation. As an Amazon seller, you need to ensure that you have enough inventory to meet the demand and that your deals are created and submitted on time. Amazon advises sellers to start preparing for Prime Day as early as possible.

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It’s crucial to note that shipping delays and other logistical issues can occur, so it’s best to get your inventory to Amazon’s fulfillment centers as early as possible to avoid any potential problems.

How to Create Compelling Deals for Amazon Prime Day

Creating compelling deals is a crucial component of a successful Prime Day strategy. Amazon recommends offering deep discounts on your products to entice customers to buy. To create a deal, log into your Amazon Seller Central account, go to the Advertising tab, and select the Deals Dashboard. From there, you can create a new deal or modify an existing one.

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Tips and tricks for Prime Day success

Here are some tips and tricks to help you optimize your Amazon Prime Day deals for maximum success.

1. Monitor the Deals Dashboard and ensure your Deals are not suppressed. 

   
   In the lead-up to Prime Day, it’s essential to monitor the Deals Dashboard to ensure that your deals are not suppressed. This can happen due to issues such as stock, SKU, pricing, or compliance. To fix this, log into Seller Central, head to “Advertising,” and edit the sections highlighted in red for your suppressed deals to make them live again.

   
   

2. Do not change your price. 

   
   One mistake that many sellers make is changing the price of their products to match the deal price. However, there is no need to do this as Amazon will automatically update the price based on what you have submitted in Seller Central. If you change your current offer price, then the deal is at risk of becoming suppressed as it may no longer meet the discount criteria required.

   
   

3. Perform quality checks on your Deals and the relevant SKUs.

   
   It’s crucial to ensure that your deals and relevant SKUs are of high quality. Customers should have a great experience discovering and shopping for your products. Make sure that the image of your deal is on a white background and that the bullet points on the detail page accurately reflect the product on sale. If you’re brand registered, check your A+ content, as this is a great way to share additional information about the brand or products.

   
   

4. Optimize your product listings for search. 

   
   Another way to ensure that your products are ready for Prime Day is to optimize your product listings for search. This means including relevant keywords in your product titles, bullet points, and descriptions. It’s also a good idea to use high-quality images and videos that showcase your products in the best possible light.

   
   

5. Stock up on inventory. 

   
   Finally, it’s essential to stock up on inventory before Prime Day. This will ensure that you can fulfill orders quickly and efficiently, which will lead to better customer satisfaction and higher sales. You should also consider offering free shipping or other promotions to encourage customers to buy your products.