When starting your journey as a new seller on Amazon, it’s essential to know what types of products will give you the best chance of success. With millions of items available, finding solid product ideas that customers want to buy can seem daunting. However, leveraging certain tactics and tools allows you to identify profitable products and begin selling confidently in 2024.

(credits: Sell on Amazon)

Get ready to sell

To start selling on Amazon, you need to enroll yourself in Amazon Seller Central. You can create your account using the email address associated with your Amazon customer account, or you can create it using a separate business email address. Provide all the required information asked and choose a seller plan, and your seller central account is created.

Before setting up your Seller Central account, ensure you have the following essentials:

• Bank account and routing number

• Internationally chargeable credit card

• Government-issued ID

• Tax information

• Phone number

Once your account is set up, you can enroll your brand and start selling—it's that simple! Seller Central offers tools to create promotions, track payments, manage expenses, and more. If you have a team, consider adding other users to your account.

Before you begin selling, it's important to configure your Seller Central account to suit your business needs. Review and update the following settings as necessary:

• Public seller profile

• Payment and business information

• Shipping and returns settings

• Tax information and settings

• Notification preferences

• Login settings

• User permissions

Enhance your product listings by adding videos to the main image block on your product detail pages. Videos not only inform and engage customers but also help reduce returns. Detail page videos can boost sales by up to 9.7% and reduce returns by over 40%. Learn how to optimize your product listings with AI within seconds here.

Showcase your products and tell your brand's story by adding video, enhanced images, product-comparison charts, and other features to your product detail pages. Basic A+ Content can increase sales by up to 8%--and well-implemented Premium A+ Content can increase sales by up to 20%. Give customers an immersive shopping experience. Let them see a product from all sides with View in 3D, or allow them to see it in their own space with View in Your Room. You can also let customers see themselves in shoes and eyewear in real-time with Virtual Try-On. On average, customers who viewed a listing with a 3D model were 2x more likely to purchase after viewing the product in 3D or trying it on virtually.

Finding the Best Products to Sell in 2024

1. Explore the Amazon Best Sellers List: This list provides a snapshot of the most popular products based on sales. Regularly reviewing it can help you understand current trends and consumer preferences. Pay attention to products with high sales volume but relatively few reviews, indicating high demand with lower competition.

2. Use Product Reviews to Your Advantage: Browsing through customer reviews can give you insights into what buyers love and what they wish was better. Use this information to create an improved version of a popular product catering to those unmet needs.

3. Leverage the Amazon Movers & Shakers List: Updated hourly, this list shows products with the biggest gains in sales rank over the past 24 hours. It’s a valuable resource for spotting up-and-coming trends.

4. Check Out Hot New Releases: This list highlights new products that are quickly gaining traction. It’s perfect for discovering emerging products that may have less competition.

Tactics for Choosing Profitable Products

1. Focus on High Demand, Low Competition: Look for products that have high search volumes but are not saturated with sellers. This balance can help you carve out a niche with less competitive pressure.

2. Consider Seasonal Trends: While some products sell consistently year-round, others peak during specific seasons. Use tools like Google Trends to analyze seasonal demand and plan your inventory accordingly.

3. Get Inspired by Successful Sellers: Learn from those who have already succeeded. Look at what products they offer and how they market them. Adapt these strategies to your unique business model.

4. Conduct Thorough Product Research: Utilize tools like Jungle Scout or Helium 10 to explore product opportunities, assess market demand, and analyze competitor performance. These tools provide data-driven insights to help you make informed decisions.

Steps to Start Selling on Amazon

1. Create a Seller Account: Set up your Amazon seller account. Choose between an Individual or Professional selling plan based on your expected sales volume and business needs.

2. Source Your Products: Decide whether you’ll manufacture your products, resell existing ones, or partner with suppliers. Platforms like Alibaba can connect you with manufacturers, while services like Fulfillment by Amazon (FBA) can handle storage and shipping.

3. List Your Products: Optimize your product listings with high-quality images, detailed descriptions, and relevant keywords. This improves visibility in Amazon’s search results and attracts more customers.

4. Market Your Products: Use Amazon’s advertising tools to promote your listings. Sponsored Products and Sponsored Brand Ads can increase your product’s visibility and drive more traffic to your listings.

5. Monitor Performance: Regularly check your sales reports and customer feedback. Use this data to refine your listings, improve your marketing strategies, and boost overall performance.

Encouragement for Potential Clients

At Xena Intelligence, we specialize in helping e-commerce brands optimize their Amazon listings and ad campaigns using cutting-edge technology. Our expertise can guide you through every step of setting up and growing your Amazon business. If you’re ready to take your Amazon store to the next level, schedule a meeting with us today and discover how we can help you achieve success.

FAQs

Q: What are some new product ideas for 2024?
A: To find new product ideas, explore Amazon’s Best Sellers list, Movers & Shakers list, and Hot New Releases. Additionally, consider trending topics in social media and consumer feedback from product reviews.

Q: How do I get product ideas?
A: Start by identifying your passions and market needs. Use tools like Amazon’s Product Opportunity Explorer and analyze customer reviews to find gaps in the market. Observing seasonal trends and high-demand products with low competition can also spark ideas.

Q: What are some high-demand products in 2024?
A: Popular categories include Beauty & Personal Care, Kitchen & Dining, Electronics, and Automotive. Products like hair growth oils, travel tumblers, wireless earbuds, and car phone mounts are currently in high demand.

Q: How do I source products for my business?
A: You can source products by manufacturing your own, reselling existing products, or partnering with suppliers. Websites like Alibaba and services like Fulfillment by Amazon (FBA) are excellent resources for sourcing and shipping products.

Q: What are the best products to sell on Amazon?
A: The best products depend on your business model and target audience. Regularly check Amazon’s Best Sellers list and use tools like Product Opportunity Explorer to identify top-selling items and emerging trends.

Q: How do I find a manufacturer for my product idea?
A: Platforms like Alibaba connect you with manufacturers worldwide. Ensure you validate suppliers, build relationships, and consider factors like production cost, quality, and shipping logistics before finalizing any agreements.

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