How To Use Instagram To Grow Your Amazon Business

Dec 7, 2022


Instagram is a powerful social media platform with over 1 billion active users. It is a great way to connect with potential customers, build brand awareness, and drive sales. If you are an Amazon seller, you can use Instagram to promote your products and reach a wider audience.

Why Leverage Social Media?

Social media is a powerful tool that can help you reach a wider audience, build brand awareness, and drive sales. In fact, a recent study by Social Media Examiner found that 72% of businesses use social media to drive sales.

How Instagram Can Be Beneficial

Instagram is a visual platform, which makes it perfect for showcasing your products. You can use Instagram to post photos and videos of your products, as well as behind-the-scenes content that gives your followers a glimpse into your business.

Statistics Around How Other Amazon Sellers Leverage Instagram

A recent study by Oberlo found that Amazon sellers who use Instagram generate an average of $10,000 in sales per month. The study also found that Instagram sellers have a higher conversion rate than sellers who do not use Instagram.

Sell Amazon Products on Instagram – Getting Started

There are a few things you need to do to get started selling Amazon products on Instagram.

-Create an Instagram business account.

-Start posting photos and videos of your products.

-Use relevant hashtags to help people find your content.

-Run Instagram ads to reach a wider audience.

-Shopping Ads

Instagram shopping ads allow you to tag products in your posts and stories. When someone taps on a tagged product, they will be taken to a product page on Amazon where they can purchase the product.

Instagram Story Ads

Instagram story ads are full-screen ads that appear at the top of your followers' stories. These ads are a great way to reach a large audience quickly.

Influencer Marketing

Influencer marketing is a great way to reach a wider audience and drive sales. Influencers are people who have a large following on social media. When you work with an influencer, they will promote your products to their followers.

Best Practices to Post Organically in Instagram

Here are some best practices for posting organically on Instagram:

-Post high-quality photos and videos.

-Use relevant hashtags.

-Post consistently.

-Interact with your followers.

Selling Products with Affiliate Program on Instagram

If you are an Amazon affiliate, you can promote Amazon products on Instagram and earn a commission on any sales that you generate. To do this, you will need to create an affiliate link for each product that you want to promote. Once you have created the affiliate links, you can add them to your Instagram posts and stories.

These are some additional tips on how to increase your eCommerce sales using Instagram: Create an Instagram Shop. This will allow you to create a fully shoppable product catalog directly on Instagram, as well as tag and link to products in your posts and Stories.

  • Use Instagram Shopping features. These features allow you to tag products in your posts and Stories, and add product links to your bio.

  • Run Instagram ads. Instagram ads can be a great way to reach a wider audience and promote your products.

  • Host Instagram Live events. Instagram Live is a great way to connect with your audience in real time and showcase your products.

  • Partner with influencers. Working with influencers can be a great way to reach a new audience and generate buzz for your products.

  • Create engaging content. Your Instagram content should be visually appealing and engaging, and it should provide value to your audience.

  • Use relevant hashtags. Hashtags are a great way to get your content seen by more people.

  • Interact with your audience. Respond to comments and DMs, and participate in conversations.

  • Track your results. Use analytics tools to track your progress and see what's working and what's not.

By following these tips, you can use Instagram to grow your e-commerce business and reach a wider audience.

Here are some additional tips that may be helpful:

  • Use high-quality images and videos. Your content should be visually appealing and high-quality. This will help you stand out from the competition and attract more attention.

  • Tell a story. Your content should be more than just a product listing. It should tell a story that will resonate with your audience. This could be a story about the inspiration behind your products, the people who make them, or how they can help your customers.

  • Be consistent. The more consistent you are with your posting, the more likely you are to keep your audience engaged. Aim to post at least once a day, but more often if possible.

  • Experiment. There are no hard and fast rules when it comes to Instagram marketing. The best way to find what works for you is to experiment with different strategies and see what gets the best results.


Instagram is a powerful platform that can help you sell Amazon products and increase sales. By following the tips in this guide, you can start using Instagram to promote your products and reach a wider audience.

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