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Gaining Consistent Traction In The Sustainable Product Space Using Efficient Competitive Targeting: Viv

Customer :

Viv

Industry :

Feminine Hygiene

140%

Ad Sales Growth


25%

Increase in ROAS


95%

Online Marketplace Visibility

Viv, an eco-conscious menstrual product company, partnered with XENA Intelligence to excel on Amazon, achieving a 140% increase in ad sales and a 25% rise in ROAS in just three months.

Viv, an innovative menstrual products company with a focus on eco-friendly and toxin-free alternatives, embarked on a transformative journey with XENA Intelligence. Their goal was to establish a strong presence on Amazon and change the narrative around sustainable period care. XENA's expertise in Amazon sales strategies played a crucial role in realizing this vision.

Challenges

Establishing Presence on Amazon: As a new entrant in the competitive Amazon marketplace, Viv needed to solidify its brand presence and ensure visibility in the highly contested Buy Box area.

Balancing ROAS and Ad Sales: A critical challenge was to increase daily ad sales while also improving the Return on Ad Spend (ROAS), which typically have an inverse relationship.

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XENA's automation has made our ecommerce strategy so much easier

Strategies Implemented by XENA

Keyword-Driven Campaigns: XENA's AI algorithms were used to select primary keywords for creating targeted campaigns, enhancing product visibility and reach.

Defensive Targeting: Specific campaigns were designed to counteract competition, focusing on preventing customer diversion to other listings.

Optimized Product Listings: The team at XENA meticulously optimized product listings for better engagement and conversion.

Balanced Campaign Optimization: XENA managed to simultaneously optimize campaigns for increased sales and improved ROAS, a rare achievement in Amazon marketing.

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Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Contact Us
AI meets e-commerce

Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Contact Us
AI meets e-commerce