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Gaining Consistent Traction In The Sustainable Product Space Using Efficient Competitive Targeting: Viv
Customer :
Viv
Industry :
Feminine Hygiene
140%
Ad Sales Growth
25%
Increase in ROAS
95%
Online Marketplace Visibility
Viv, an eco-conscious menstrual product company, partnered with XENA Intelligence to excel on Amazon, achieving a 140% increase in ad sales and a 25% rise in ROAS in just three months.
Viv, an innovative menstrual products company with a focus on eco-friendly and toxin-free alternatives, embarked on a transformative journey with XENA Intelligence. Their goal was to establish a strong presence on Amazon and change the narrative around sustainable period care. XENA's expertise in Amazon sales strategies played a crucial role in realizing this vision.
Challenges
Establishing Presence on Amazon: As a new entrant in the competitive Amazon marketplace, Viv needed to solidify its brand presence and ensure visibility in the highly contested Buy Box area.
Balancing ROAS and Ad Sales: A critical challenge was to increase daily ad sales while also improving the Return on Ad Spend (ROAS), which typically have an inverse relationship.
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XENA's automation has made our ecommerce strategy so much easier
Strategies Implemented by XENA
Keyword-Driven Campaigns: XENA's AI algorithms were used to select primary keywords for creating targeted campaigns, enhancing product visibility and reach.
Defensive Targeting: Specific campaigns were designed to counteract competition, focusing on preventing customer diversion to other listings.
Optimized Product Listings: The team at XENA meticulously optimized product listings for better engagement and conversion.
Balanced Campaign Optimization: XENA managed to simultaneously optimize campaigns for increased sales and improved ROAS, a rare achievement in Amazon marketing.
