Coziest Socks In Town: How Xena and Pudus Partnered Up to Build a Durable Sock Brand on Amazon

Pudus faced significant challenges on Amazon, including standing out in the highly competitive fashion and apparel sector. They needed to differentiate their brand and products, such as their signature cozy socks, to potential customers who are often overwhelmed by choice. Another challenge was maintaining a high customer satisfaction rate, which is crucial for generating positive reviews and repeat business on the platform. Additionally, managing logistics and inventory to meet the demands of Amazon's fulfillment process while adhering to their ethical and sustainability standards proved complex.