View other case studies
How Xena Helped A Brick & Mortar Luxury Travel Goods Family Business Foray Into Ecommerce Through Xenalytics
Customer :
London Harness
Industry :
Luxury Travel
29%
Monthly Sales Growth
62%
Increase in Ad ROAS
72
Listing Enhancements
London Harness is recognized for their curated collection of top-quality products ranging from stylish handbags to practical luggage and unique gifts. They emphasize personalization and customer service, ensuring a shopping experience that is tailored to individual preferences and needs.
Xena's analytics tools significantly aided London Harness in their transition from a brick-and-mortar to an e-commerce platform, fueling a 29% increase in monthly sales growth. The technology's capacity for real-time insights and optimizations led to a remarkable 62% rise in advertising return on ad spend (ROAS), while 72 listing enhancements ensured their products were more visible and appealing to online customers, driving further growth.
Challenges
Expanding from a traditional brick-and-mortar store to an online retail space, London Harness would have faced challenges such as capturing the tactile and personal experience of in-store shopping in a digital format, managing logistics for online order fulfillment, and adapting their marketing strategies to a digital-first audience. They would also need to navigate the complexities of digital customer service and the competitive landscape of online retail to maintain their reputation for high-quality products and customer care.
"
We love working with Xena, they care and deliver great results consistently over the years
Solution
Xena's technology empowered London Harness in overcoming the challenges of online retail by enhancing their product visibility and ad performance, which translated into a 29% growth in monthly sales. The tech also improved their advertising efficiency, leading to a 62% increase in ROAS, and supported the implementation of 72 listing enhancements, further solidifying their online market presence.
