View other case studies
Tick Ease’s Sustained 35% Month Over Month Growth Through XENA’s AI Capabilities: Profit Come First
Customer :
Tick Ease
Industry :
Pet Supplies
6X
Sales Growth YoY
10X
100%
Tick Ease, specializing in tick removal tweezers, skyrocketed on Amazon with XENA Intelligence's AI algorithms, achieving 6x daily sales growth and a 10x valuation increase, leading to a successful acquisition in just a year
Tick Ease, a brand specializing in tick removal tweezers, experienced remarkable growth by partnering with XENA Intelligence. Leveraging XENA's advanced AI algorithms, Tick Ease not only amplified its presence on Amazon but also achieved a 6x increase in daily sales. This strategic collaboration significantly raised Tick Ease's valuation, leading to a successful acquisition within a year. This case exemplifies the powerful combination of niche product expertise and data-driven strategies in e-commerce, particularly on Amazon.
Challenges
Tick Ease faced the challenge of differentiating itself in a competitive market and capturing a significant share on Amazon. Another major issue was efficiently managing inventory to meet rising demand without experiencing stockouts. Recognizing the need for a robust solution, Tick Ease aimed to leverage its unique product's potential while ensuring steady growth.
"
“XENA helped Tick Ease reach quite a brand valuation before we were acquired”
Solution
Tick Ease faced the challenge of differentiating itself in a competitive market and capturing a significant share on Amazon. Another major issue was efficiently managing inventory to meet rising demand without experiencing stockouts. Recognizing the need for a robust solution, Tick Ease aimed to leverage its unique product's potential while ensuring steady growth. Xena’s AI was able to provide the right combination of sales growth with ever increasing ROAS. The differentiation came in the form of highly customized listing and images that were A/B tested almost on a daily basis. This helped capture marketshare and gain considerable traction during peak season.
