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EcoSoul’s Meteoric Rise To A Multimillion Dollar Global Brand Through Xena360's Realtime Optimization Capability
Customer :
EcoSoul Home
Industry :
Sustainable Home & Kitchen Products
6.3X
YoY Sales Growth
8
New Product Category Launch
$2M
Increase In Ad Sales
EcoSoul, in partnership with XENA Intelligence, revolutionized its Amazon sales with AI-driven strategies, achieving a 632% sales increase in a year through optimized PPC campaigns and compelling content, exemplifying AI's impact in sustainable e-commerce.
EcoSoul, dedicated to propelling the world toward sustainability with eco-friendly products, embarked on a journey with XENA Intelligence to enhance its e-commerce presence on Amazon. With a solid customer base in retail stores and online platforms, EcoSoul partnered with XENA to leverage their unique AI technology. This collaboration aimed to optimize and automate their growth on Amazon, addressing the intricacies of the e-commerce platform.
Challenges
Low traffic and minimal impressions on Amazon
Adequate conversion rates but insufficient to drive significant sales
Creative assets and A+ content on Amazon were not optimized for maximum impact.
PPC campaigns required extensive optimization for better market penetration.
Inventory management needed refinement to boost reach and sales.
"
XENA invested in building a relationship with us which is hard to come by in this industry
Solution
XENA Intelligence took a multi-faceted approach to propel EcoSoul's Amazon presence:
Conducted comprehensive research on target markets and competitors to tailor specific strategies.
Established a weekly and daily budget for efficient campaign management.
Revamped product listings with compelling A+ content and infographics, aligning with EcoSoul's mission and customer needs.
Leveraged Amazon's AI tool for PPC campaign optimization, introducing new campaigns for optimal sales and minimal ad spending.
Utilized machine learning-driven tools for keyword optimization, including the identification and blocking of negative tracking keywords.
Continuously monitored campaigns and metrics for growth analysis and adjustments.
