View other case studies
Home Makeover Amazon Edition: How XENA Helped EIAB Launch New Products On Amazon
Customer :
Elephant In A Box
Industry :
Home Furnishing
3X
Sales Growth MoM
1.8X
Increase in ROAS
122%
Online Marketplace Visibility
XENA's AI technology played a pivotal role in EIAB's growth on Amazon. Leveraging data-driven insights, XENA optimized product listings and executed targeted advertising strategies, effectively increasing visibility and driving higher sales for EIAB's products.
Elephant in a Box is a company that specializes in innovative furniture designs. Their product range includes various types of furniture such as sectionals, lounges, seats and chaises, sofas, ottomans, stools, beds, and more. They also offer a unique collection designed by Isaac Mizrahi and an option for customers to build their own furniture. One of the key features of Elephant in a Box furniture is its ease of movement. The company emphasizes that their sofas and other furniture items are designed to be easily movable, catering to the needs of individuals who frequently move or wish to rearrange their living spaces without hassle.
Challenges
Elephant in a Box faces numerous challenges while selling on Amazon, a complex and competitive platform. The company must navigate Amazon's intricate system, dealing with various shipping options, fulfillment logistics, and fee renegotiations, all of which require dedicated management efforts.
Profitability is a significant concern, as Amazon's fee structure, including fulfillment, storage, referral fees, and advertising costs, can consume a large portion of revenues. Maintaining control over brand and pricing is also challenging, with Amazon's ability to independently adjust prices for 1st party sellers, leading to potential conflicts and reduced margins.
"
XENA’s AI system also provided EIAB with advanced analytics for pricing strategies, enabling dynamic adjustments in response to market fluctuations and competition
Solution
XENA's AI technology played a pivotal role in helping Elephant in a Box (EIAB) overcome the multifaceted challenges of selling on Amazon, leading to significant growth on the platform. XENA’s AI system also provided EIAB with advanced analytics for pricing strategies, enabling dynamic adjustments in response to market fluctuations and competition, thus maintaining profitability while adhering to Amazon's complex pricing policies.
Moreover, XENA's AI capabilities enhanced EIAB's brand control and visibility on Amazon. The technology facilitated better targeting and optimization of advertising campaigns, reducing advertising costs and improving ROI.
