How Xena Helped Oya Femtech Compete on Amazon and Enabled Sustained Growth and Product Differentiation Through Foresight
Customer :
OYA Femtech
Industry :
Clothing & Apparel
5X
Quarterly Sales Growth
54%
Increase in Ad ROAS
10
New Product Launches
Oya offers a range of high-performance activewear made with ethically sourced, non-toxic materials designed for comfort and wellness. Their commitment to creating activewear free from harmful chemicals caters to health-conscious individuals and eco-friendly enthusiasts.
With Xena's expertise, OYA Femtech achieved a 5X increase in quarterly sales and a 54% boost in ad ROAS. Focusing on OYA's commitment to ethically sourced, non-toxic materials, Xena optimized their Amazon presence through precise PPC campaigns and enhanced product listings. This strategy not only elevated OYA's brand visibility but also aligned product offerings with consumer demand, driving significant sales growth.
Challenges
Standing Out in a Crowded Market: With countless activewear brands vying for consumer attention, differentiating OYA’s ethically sourced and chemical-free products was a considerable challenge.
Building Brand Loyalty: Encouraging customers to switch from well-known activewear brands to OYA’s eco-friendly alternatives required strategic messaging and leveraging positive customer reviews.
Cost-Effective Advertising: Achieving a significant increase in ad ROAS necessitated continuous optimization of advertising campaigns, balancing aggressive marketing with cost efficiency to ensure sustained profitability.
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“Xena's strategies have been invaluable in connecting with our target audience and distinguishing us in a competitive market.”
Solution
Leveraging Xena's advanced technology, Oya was able to effectively navigate Amazon's intricate algorithms, improving the visibility and searchability of their femtech apparel. Targeted and data-informed marketing efforts yielded a noteworthy return on ad spend. Moreover, Xena's system facilitated a more efficient inventory management and fulfillment process, compliant with Amazon's FBA requirements. This led to a swift expansion of Oya's product offerings and a stronger foothold in the activewear market, propelled by strategic customer relations and engagement.
