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A Toast To Success: How Modica’s Cocktail Mixers Grabbed Market share From Large Incumbents
Customer :
Modica
Industry :
Unique Beverages
60%
Sales Growth YoY
1.8X
Increase in ROAS
150%
Online Marketplace Visibility
Modica, revolutionizing the mixer market with superfood-infused products, partnered with XENA Intelligence, overcoming sales and visibility challenges to achieve Amazon Best Seller status and substantial growth in sales and ROAS
Modica has established itself as a frontrunner in the cocktail and mocktail mixer market. Their unique selling point lies in their mixers, which are infused with natural superfoods, appealing to a growing demographic of health-conscious consumers. A significant leap in their market presence was achieved through a strategic alliance with XENA Intelligence, a company specialized in AI-driven eCommerce growth. This partnership, especially leveraging Amazon's advertising products, enabled Modica to reach the coveted Amazon Best Seller status.
Challenges
Despite their innovative product line, Modica faced critical challenges impeding their growth. These included low sales growth, which reflected a struggle to capture and expand their market share effectively. Additionally, they encountered a low
Return on Ad Spend (ROAS), suggesting that their investment in advertising was not yielding proportional returns. Furthermore, Modica grappled with low visibility in the highly competitive online marketplace, making it difficult to attract and retain customers.
"
“I highly recommend XENA, they have helped us achieve great growth in sales and ROI on Amazon”
Solution
To address these challenges, XENA Intelligence implemented a series of strategic solutions. They conducted a deep analysis using Amazon Marketing Cloud (AMC), providing valuable insights into market trends and consumer behavior. Based on these insights, they made iterative adjustments to their campaigns, aligning them more effectively with the dynamic market. Modica also enhanced their online presence through Sponsored Display and Remarketing campaigns, focusing on engaging visuals and effective retargeting strategies.
