Driving Consumer Trust and Sales: How XENA Supported Nestlé’s Amazon Marketplace Growth
48%
Sales Growth MoM
1.9x
Increase in ROAS
325%
Boost in Product Visibility
“XENA’s advanced data analytics and AI-driven optimization significantly enhanced our Amazon performance.”
— Joanna Yarbrough, Head of R&D North America, Nestlé
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Customer
Nestle’
Industry
Coffee Enhancer
Challenges
Navigating Complex Marketplace Dynamics for a Global Brand
Nestlé, a global food and beverage leader, faced:
Fragmented Marketplace Presence
Multiple SKUs with inconsistent optimization across Amazon listings reduced discoverability.
Suboptimal Advertising Efficiency
High spend with limited keyword targeting led to low conversion rates and wasted budget.
Content Variation Across Regions
Differing content standards and consumer preferences complicated unified brand messaging.
“XENA’s expertise and technology helped us deliver a seamless and effective marketplace strategy.”
— E-commerce Manager, Nestlé
Solution
Leveraging AI and Data to Harmonize and Optimize Marketplace Strategy
XENA implemented:
Centralized Campaign Management with Xena360
Consolidated ad campaigns using data-driven keyword clusters and real-time bid adjustments for better ROI.
Content Standardization Using BrandVoice AI
Developed optimized product descriptions and A+ content tailored for regional preferences, improving engagement.
Ongoing Analytics and Adaptive Optimization
Continuous performance tracking enabled swift campaign adjustments aligned with market trends.
“Their collaborative approach ensured our brand voice remained consistent and compelling.”
— Marketing Director, Nestlé
Results
Sustained Growth and Stronger Consumer Connections
Within 12 weeks:
Sales increased by 48% MoM with a 1.9x ROAS uplift.
Product visibility improved by 325%, with consistent first-page rankings across key SKUs.
Advertising efficiency improved, reducing wasted spend by 28%.
Nestlé strengthened its brand presence and consumer trust on Amazon globally.
“The insights from XENA empowered us to respond rapidly to consumer trends.”
— Sales Lead, Nestlé
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2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s advanced data analytics and AI-driven optimization significantly enhanced our Amazon performance.”
— Joanna Yarbrough, Head of R&D North America, Nestlé
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Nestle’
Industry
Coffee Enhancer
Challenges
Navigating Complex Marketplace Dynamics for a Global Brand
Nestlé, a global food and beverage leader, faced:
Fragmented Marketplace Presence
Multiple SKUs with inconsistent optimization across Amazon listings reduced discoverability.
Suboptimal Advertising Efficiency
High spend with limited keyword targeting led to low conversion rates and wasted budget.
Content Variation Across Regions
Differing content standards and consumer preferences complicated unified brand messaging.
“XENA’s expertise and technology helped us deliver a seamless and effective marketplace strategy.”
— E-commerce Manager, Nestlé
Solution
Leveraging AI and Data to Harmonize and Optimize Marketplace Strategy
XENA implemented:
Centralized Campaign Management with Xena360
Consolidated ad campaigns using data-driven keyword clusters and real-time bid adjustments for better ROI.
Content Standardization Using BrandVoice AI
Developed optimized product descriptions and A+ content tailored for regional preferences, improving engagement.
Ongoing Analytics and Adaptive Optimization
Continuous performance tracking enabled swift campaign adjustments aligned with market trends.
“Their collaborative approach ensured our brand voice remained consistent and compelling.”
— Marketing Director, Nestlé
Results
Sustained Growth and Stronger Consumer Connections
Within 12 weeks:
Sales increased by 48% MoM with a 1.9x ROAS uplift.
Product visibility improved by 325%, with consistent first-page rankings across key SKUs.
Advertising efficiency improved, reducing wasted spend by 28%.
Nestlé strengthened its brand presence and consumer trust on Amazon globally.
“The insights from XENA empowered us to respond rapidly to consumer trends.”
— Sales Lead, Nestlé
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands