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It’s Maplicious: How Xena Helped Drink Simple Grow 4X Over 4 Months And Helped Build A Sustainable Business
Customer :
Drink Simple
Industry :
Food & Beverage
33%
Quarterly Sales Growth
62%
Increase in Ad ROAS
10
New Product Launches
Drink Simple taps into the natural goodness of maple trees to offer a hydrating and delicious alternative to plain water. Their product, maple water, provides a subtle sweetness and essential hydration, catering to health-conscious consumers looking for refreshing, natural beverages.
Xena's strategic input was instrumental in Drink Simple's remarkable growth, quadrupling their business on Amazon within just four months. Their advanced analytics and advertising optimization led to a 62% increase in ROAS, effectively scaling up Drink Simple’s marketing efforts. Xena's support in launching 10 new products was pivotal, significantly expanding Drink Simple's offerings and enhancing their visibility in the food and beverage sector on the platform.
Challenges
Drink Simple encountered significant challenges on Amazon, such as carving out a niche within the competitive health drink sector dominated by established brands. They had to strategically highlight the unique benefits of maple water to health-conscious consumers. Additionally, navigating Amazon's complex logistic and fulfillment requirements while maintaining their commitment to sustainability presented operational hurdles. Effective marketing amidst the noise of Amazon's vast marketplace also required thoughtful, data-driven strategies to capture consumer interest and drive sales.
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Our heartfelt thanks go to Xena for their unmatched support and innovative strategies that have significantly propelled our presence and success on Amazon.
Solution
Xena's technology provided Drink Simple with tailored solutions to their challenges on Amazon, enabling better product visibility through search optimization and effective use of analytics for strategic marketing. Their system's data management tools ensured Drink Simple could meet the high demands of Amazon's fulfillment process, keeping sustainability in focus. Moreover, Xena's advertising algorithms and market insights helped fine-tune Drink Simple's advertising spend, maximizing their return on investment and supporting the brand's growth and success in the competitive beverage category.
