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How Go2Kits Became A Market Leader in Burn Kits on Amazon Through Focussed Customer Targeting

Customer :

Go2Kits

Industry :

First Aid Kits

450%

Sales Growth in 9 Months

5X

Growth of New SKU Launches

4

Global Marketplaces


Go2Kits, in collaboration with XENA Intelligence, achieved a remarkable 450% growth in just nine months on Amazon, mastering PPC optimization, enhancing product listings and A+ content, and securing the Amazon's Choice badge for their top-selling Burn Kit.

Go2Kits is a domestic kit manufacturing company specializing in products ranging from first-aid to disaster preparedness, partnered with XENA Intelligence from its inception on Amazon. The company prides itself on providing high-quality, hand-assembled products. However, transitioning to the competitive e-commerce landscape on Amazon presented distinct challenges.

Challenges

Conversion Rate: Despite a strong product reputation, Go2Kits was struggling with stagnant conversion rates.

PPC Management: The manual effort in optimizing PPC campaigns was intensive, and the Return on Ad Spend (RoAS) was unprofitable.

Product Listing and A+ Content: These needed enhancements to boost sales and reduce ad spending.

Inventory Management: Rigorous analysis was required to ensure products were consistently in stock.

"

“We have watched our sales on marketplace explode exponentially thanks to XENA!”

XENA’s Approach

Market Analysis: XENA began with an in-depth analysis of the target market, its size, and competitors to develop a custom strategy.

Optimization: Product listings were optimized using Amazon's tools for better reach and presentability.

Dashboard Insights: XENA’s dashboard provided comprehensive reports on improvement areas and recommendations.

Enhanced A+ Content: Infographics and content were made more attractive and engaging through XENA’s Amazon ads tool.

PPC Campaign Optimization: Campaigns were fine-tuned for the Amazon eCommerce platform, with constant monitoring for adjustments.

Keyword Bid Suggestions: XENA’s precise keyword bid suggestions eliminated guesswork, utilizing accurate keywords and phrases.

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Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

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AI meets e-commerce

Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Contact Us
AI meets e-commerce