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How Go2Kits Became A Market Leader in Burn Kits on Amazon Through Focussed Customer Targeting
Customer :
Go2Kits
Industry :
First Aid Kits
450%
Sales Growth in 9 Months
5X
Growth of New SKU Launches
4
Global Marketplaces
Go2Kits, in collaboration with XENA Intelligence, achieved a remarkable 450% growth in just nine months on Amazon, mastering PPC optimization, enhancing product listings and A+ content, and securing the Amazon's Choice badge for their top-selling Burn Kit.
Go2Kits is a domestic kit manufacturing company specializing in products ranging from first-aid to disaster preparedness, partnered with XENA Intelligence from its inception on Amazon. The company prides itself on providing high-quality, hand-assembled products. However, transitioning to the competitive e-commerce landscape on Amazon presented distinct challenges.
Challenges
Conversion Rate: Despite a strong product reputation, Go2Kits was struggling with stagnant conversion rates.
PPC Management: The manual effort in optimizing PPC campaigns was intensive, and the Return on Ad Spend (RoAS) was unprofitable.
Product Listing and A+ Content: These needed enhancements to boost sales and reduce ad spending.
Inventory Management: Rigorous analysis was required to ensure products were consistently in stock.
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“We have watched our sales on marketplace explode exponentially thanks to XENA!”
XENA’s Approach
Market Analysis: XENA began with an in-depth analysis of the target market, its size, and competitors to develop a custom strategy.
Optimization: Product listings were optimized using Amazon's tools for better reach and presentability.
Dashboard Insights: XENA’s dashboard provided comprehensive reports on improvement areas and recommendations.
Enhanced A+ Content: Infographics and content were made more attractive and engaging through XENA’s Amazon ads tool.
PPC Campaign Optimization: Campaigns were fine-tuned for the Amazon eCommerce platform, with constant monitoring for adjustments.
Keyword Bid Suggestions: XENA’s precise keyword bid suggestions eliminated guesswork, utilizing accurate keywords and phrases.
