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How Go2Kits Became A Market Leader in Burn Kits on Amazon Through Focussed Customer Targeting

Customer :

Go2Kits

Industry :

First Aid Kits

450%

Sales Growth in 9 Months

5X

Growth of New SKU Launches

4

Global Marketplaces


Go2Kits, in collaboration with XENA Intelligence, achieved a remarkable 450% growth in just nine months on Amazon, mastering PPC optimization, enhancing product listings and A+ content, and securing the Amazon's Choice badge for their top-selling Burn Kit.

Go2Kits is a domestic kit manufacturing company specializing in products ranging from first-aid to disaster preparedness, partnered with XENA Intelligence from its inception on Amazon. The company prides itself on providing high-quality, hand-assembled products. However, transitioning to the competitive e-commerce landscape on Amazon presented distinct challenges.

Challenges

Conversion Rate: Despite a strong product reputation, Go2Kits was struggling with stagnant conversion rates.

PPC Management: The manual effort in optimizing PPC campaigns was intensive, and the Return on Ad Spend (RoAS) was unprofitable.

Product Listing and A+ Content: These needed enhancements to boost sales and reduce ad spending.

Inventory Management: Rigorous analysis was required to ensure products were consistently in stock.

"

“We have watched our sales on marketplace explode exponentially thanks to XENA!”

XENA’s Approach

Market Analysis: XENA began with an in-depth analysis of the target market, its size, and competitors to develop a custom strategy.

Optimization: Product listings were optimized using Amazon's tools for better reach and presentability.

Dashboard Insights: XENA’s dashboard provided comprehensive reports on improvement areas and recommendations.

Enhanced A+ Content: Infographics and content were made more attractive and engaging through XENA’s Amazon ads tool.

PPC Campaign Optimization: Campaigns were fine-tuned for the Amazon eCommerce platform, with constant monitoring for adjustments.

Keyword Bid Suggestions: XENA’s precise keyword bid suggestions eliminated guesswork, utilizing accurate keywords and phrases.

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Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Set Up A Meeting
AI meets e-commerce

Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Set Up A Meeting
AI meets e-commerce

Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Set Up A Meeting
AI meets e-commerce

Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Set Up A Meeting
AI meets e-commerce