Life And Death: Titan Casket’s 28% Month Over Month Growth Through Capturing Brandshare on Amazon
Customer :
Titan Caskets
Industry :
The Afterlife
28%
Sales Growth MoM
1.5X
Increase in ROAS
175%
Online Marketplace Visibility
XENA's AI-driven approach enhanced the sales of Titan caskets on Amazon, utilizing data-driven insights to fine-tune product listings, enhance discoverability, and engage potential buyers effectively. This led to a substantial increase in sales, positioning Titan caskets as a top choice for customers on the platform.
Titan Caskets operates with an online business model that revolves around direct-to-consumer sales through their website. Their approach includes offering a diverse range of casket options, featuring various materials, designs, and sizes to cater to a wide array of customer preferences and budget considerations. What sets them apart is their commitment to transparent pricing, as they prominently display the cost of each casket on their website, eliminating hidden fees and providing clarity to customers. Moreover, Titan Caskets allows online customization, enabling customers to personalize their casket choices by selecting colors, interior fabrics, and accessories.
Challenges
Selling Titan Caskets on Amazon presents several unique challenges. Firstly, the funeral industry is traditionally rooted in personal relationships and local services, making it somewhat unconventional to sell caskets online. Overcoming this perception barrier and establishing trust with online customers can be challenging. Secondly, Amazon is a highly competitive marketplace, and standing out amidst numerous sellers offering similar products can be difficult. Maintaining competitive pricing while also factoring in Amazon's fees and shipping costs can affect profit margins.
Additionally, caskets are sensitive and bulky items to ship, which can pose logistical challenges and lead to potential damage during transit. Lastly, adhering to Amazon's stringent policies and regulations for product listings and customer reviews is crucial, as non-compliance can result in account suspension or loss of reputation. Balancing these challenges while effectively marketing Titan Caskets on Amazon requires a strategic and customer-focused approach.
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“Selling Titan Caskets on Amazon presents several unique challenges, which XENA has been able to overcome”
Solution
XENA's AI technology has been instrumental in assisting Titan Caskets in surmounting the unique challenges of selling on Amazon. By leveraging advanced data analytics and predictive insights, XENA's AI has enabled Titan Caskets to refine their online marketing strategies and product listings, thereby enhancing their visibility in the competitive marketplace. This has not only helped them stand out but also attract a wider audience of potential buyers.
