⚔️The Battle for Gen Z- AMZN vs. WMT in Social Commerce
Walmart's new Realm announcement, Amazon's bet on TikTok, and more.
Walmart’s Social Commerce Strategy
Hey everyone! Let’s talk about Walmart’s cool new strategy to grab the attention of Gen Z shoppers. They’ve just launched Walmart Realm, and it’s pretty awesome.
Walmart Realm
This is a gamified marketplace with virtual shops created alongside social media influencers. The idea is to make shopping fun and immersive, which is perfect for today’s younger crowd.
What’s the Goal?
Walmart is aiming to capture the hearts of Gen Z shoppers, who are super influenced by social media trends. This was announced recently by Walmart’s Chief Marketing Officer, William White, on LinkedIn.
What Can You Find?
Right now, there are a few shops selling fashion and beauty products in cool virtual environments. It’s like shopping in a video game!
⭐️ Research indicates that young consumers heavily rely on social media celebrities for shopping inspiration.
📱 A study revealed that 68% of Gen Z consumers search for products on social media, with 22% making purchases directly through these platforms.
🤳🏼 Additionally, nearly 40% of Gen Z consumers use TikTok and Instagram for product discovery, bypassing traditional search engines like Google.
Amazon's Social Commerce Strategy
Amazon is making some big moves to connect with TikTok users and increase their sales.
This is what they’re up to:
Prime Video TikTok
Amazon’s Prime Video TikTok account, led by creator Kane Diep, has 20 million followers! They’re really nailing it with diverse and engaging content that resonates with Gen Z and Millennials.
Shop While You Scroll
They’ve added shoppable functionality to the platform, so all the likes and comments can turn into actual purchases. It’s a seamless way to shop while enjoying TikTok content.
What’s Next
Andy Jassy, Amazon’s CEO, sees big potential in the future. He’s talking about how Prime Video ads could link streaming TV ads directly to business outcomes, like product sales or getting more people to sign up for Prime.
Watch this video to learn more about the new Amazon Sponsored TV Ads and how to use it
Ecommerce Expert’s Take
If you want to reach Gen Z shoppers, here's what works these days from my perspective as a tech CEO in e-commerce.
Jump on Social Commerce
Gen Z loves shopping through social media. TikTok and Instagram are where they’re discovering new products, so get your brand active on these platforms!
Read this blog post to learn how you can use Instagram to grow your Amazon business.
Influencer Partnerships
Working with influencers can really boost your brand’s visibility and trust with younger audiences. Walmart’s collaboration with influencers for Walmart Realm is a great example of this in action.
Read this blog to learn how you can use influencer marketing to grow your Amazon business and reach a wider target audience.
Mobile is Key📱
Make sure your product listings and ads are mobile-friendly. Gen Z spends a lot of time on their phones, so this is crucial!
🤖 Find out how you can use AI to optimize your Amazon listings in seconds for free by clicking here.
Data-Driven Strategies
Use your engagement data to shape your marketing strategies. Marketing must be measurable. Data can reveal what works so you can double down on it
💡Pro tip: Learn how we helped Boosted Brew, a brand of coffee enhancers introduced by Nestlé, achieve 48% MoM sales growth, a 1.9x increase in ROAS, and a 325% increase in visibility with XENA’s data-driven insights. Click here to know what Boosted Brew did.
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