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Are You Preparing for Prime Day the Right Way?

Here are some tips to ensure you stay on the right track to make the most of Prime Day 2024. Happy selling!

Prime Day 2024 is fast approaching, and it promises to be one of Amazon’s biggest shopping events of the year. With Prime members purchasing over 375 million items during the two-day event in July 2023, the stakes are high for 2024.

Whether you're an experienced seller or new to the platform, here are some top tips to help you maximize your sales and reach new customers this Prime Day.

Prime Day Prep Tips for Professional Sellers

  1. Grab Attention with Coupons and Lightning Deals

Coupons: Attract customers with discounts. A green coupon badge will highlight your product in shopping results. Ensure your discount is more than 5%, and schedule it to coincide with Prime Day. Set the audience to Prime. Read Amazon’s official write-up about Coupons by clicking here.


Lightning Deals: Generate excitement with limited-time offers on the Amazon Deals page. This can significantly increase product visibility.

💡Pro Tip: Access the official Prime Day readiness guide from Amazon Ads to refine your advertising strategy. If you feel like you need help, you can consider using advanced AI-powered tools to advertise efficiently.
  1. Prepare Your Advertising Budget for Higher Traffic

Expect increased clicks and potential budget depletion. Use schedule-based budget rules to automatically adjust your campaign budgets during Prime Day.

📦 Inventory Check: Ensure you have enough stock to meet the anticipated higher demand. Read Amazon’s inventory management guide for more tips. Consider using advanced AI tools to manage your inventory and PPC campaigns efficiently.
  1. Adjust Your Bids to Stay Competitive

Set bids to the maximum amount you’re willing to pay per click. Use dynamic bidding with Sponsored Products campaigns to optimize for high-converting impressions.

💡To learn how you can use AI-powered tools to adjust your bids efficiently this Prime Day, click here.

Prime Day Prep Tips for Sellers with a Registered Brand

  1. Create a Prime Day Version of Your Storefront

Use the Amazon Stores builder to schedule and submit your Prime Day storefront content at least a week in advance. Add a Featured Deals widget to highlight promotional products.

  1. Advertise Beyond Amazon and Earn a Bonus

Use the Brand Referral Bonus program to earn credits for future referral fees by promoting your listings through external channels. This can include social media, search and display ads, and email marketing.

  1. Leave Time for Publishing

Plan for at least one week for moderation of your content, such as storefronts and A+ Content. This allows time for any necessary revisions and resubmissions.

Pro Tip: Use Manage Your Experiments to run A/B tests on product detail pages to identify and publish the most effective content.
💡If you feel like there is too much to do and you might need some help, feel free to talk to our ecommerce seller coaches at XENA to discover how we can help you.

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Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Contact Us
AI meets e-commerce