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What is Amazon Pet Day & How Can FBA Sellers Prepare? 🐈

AMZN Pet Day, $9.99 Unlimited Delivery, Expansion of Prime Air Drones, AMZN's rise as a fashion destination, and more.

🐶Amazon Pet Day is a two-day event held on May 7-8, 2024, featuring thousands of discounted pet products.

  • Although it's too late for Lightning Deals, sellers can still promote products through Amazon Advertising, Prime Exclusive Discounts, social media, influencer partnerships, and creating coupons.

  • Increase daily budgets and keyword bids for Amazon Advertising during the event to enhance product visibility and potentially improve conversions.

  • Utilize social media and collaborate with Amazon Influencers to promote deals, leveraging custom promotional codes and exclusive discounts.

💡Tip: Consider using tools like XENA Intelligence to research and track high-demand, low-competition pet products to sell on Amazon.

Amazon to launch Prime Air delivery drones to Arizona 🚁

✈️ The company wants to add drone deliveries to other U.S. cities next year
  • Amazon is set to introduce Prime Air drone delivery services to the West Valley area of Phoenix later this year, pending approval from the Federal Aviation Administration and local authorities.

  • The drone operations will be fully integrated into Amazon’s network, launching from a site adjacent to its Tolleson same-day delivery facility. This move is part of Amazon's strategy to prioritize and expand its drone delivery program.

Amazon will shut down its existing drone delivery facility in Lockeford, California, which has been operational since 2022, to reallocate resources to more promising locations.
  • Prime Air drone deliveries will continue in College Station, Texas, with plans to expand to additional U.S. locations next year and potential launches in Italy and the U.K.

  • Walmart is also expanding its drone delivery services, having recently increased access to 1.8 million households in the Dallas-Fort Worth area, alongside other states.

Walmart and Amazon Expand Private-Label Plays to Compete in Grocery 🛒

📊While Walmart continues to lead with an 18.9% share of the food and beverage market, Amazon is making modest gains, improving from a 2.6% to a 2.9% market share.
Amazon remains optimistic about its growth in the grocery sector, emphasizing efforts to improve profitability in this area and planning to capture a larger market share despite current challenges.

Low-Income Consumers Choose Retailers Over D2C When Shopping Online

  • Due to inflation, low-income consumers (earning less than $50,000 annually) increasingly prefer shopping at retailers' online stores over direct-to-consumer (D2C) brand websites, primarily to find better prices.

  • A significant portion of shoppers have shifted to cheaper retail merchants in response to product price increases, highlighting a broader trend of price sensitivity among consumers.

  • According to the study, a majority of consumers are concerned about near-term economic conditions, and 62% do not expect their income to rise in line with inflation, further affecting spending behaviors.

  • Inflation has prompted consumers to begin their shopping journeys by looking for sales and discounts first, as a way to manage spending amid rising prices.

💡 Reports and surveys reveal that economic pressures are driving changes in how and where consumers choose to shop online, with a clear focus on cost savings.
💡Tip: If running Amazon ads becomes expensive and time-consuming, consider using advanced AI-powered tools to automate your advertising efforts.
These tools are now more affordable and efficient than ever. The top 5% of sellers use some kind of such advanced tools to sell efficiently.

Online Shoppers Are Starting to See Amazon as a Fashion Destination 👗

👚 Amazon has become a significant destination for online apparel shopping, with its market share in eCommerce consumer clothing spending rising to 51.5% in Q4 2023.
  • Despite economic pressures, clothing remains a popular splurge item among consumers, with 70% of retail shoppers purchasing "nice-to-have" clothing items at least occasionally.

  • High-income consumers, particularly those earning over $200,000, allocate a larger portion of their income to clothing and personal care, significantly impacting their budgets.

  • Amazon continues to expand its product range, adding tens of millions of new products last year, including premium brands like Coach and Victoria’s Secret.

💡Tip: Did you know you can enhance your workflow with Generative Al for free in just a few easy steps? Consider tools like Foresight Al, which optimizes your listings using billions of customer and marketplace data points. There are many similar tools available at no cost. Don't miss out. Click here to access for FREE.

Amazon introduces $9.99 unlimited grocery delivery subscription with Prime

Amazon introduces a $9.99 monthly grocery delivery subscription for Prime members, offering unlimited deliveries for orders over $35 from Amazon Fresh, Whole Foods, and other local retailers.
  • Prime members with the subscription get benefits like unlimited 30-minute pickups, one-hour delivery windows at no extra cost, and priority access to recurring reservations for Amazon Fresh and Whole Foods.

  • Amazon also offers this grocery delivery service to low-income individuals with a registered EBT card for $4.99 a month, even if they are not Prime members.

  • Initially piloted in Columbus, Denver, and Sacramento, the subscription is considered cost-effective if it is used for at least one delivery order per month from Whole Foods or Amazon Fresh.

Is Product Listing Getting Too Hard? Fret Not.

You can now put AI to work to create listings that convert for your products for FREE

Foresight is a FREE cutting-edge tool that takes the guesswork out of ecommerce product listing optimization. 


Foresight generates listings for your products on Amazon by analyzing market trends and consumer behavior. It provides precise suggestions for optimizing your titles, descriptions, and keywords.


By using Foresight, you can increase your product's visibility and sales potential with data-driven strategies.


Click here to try for FREE. No card required.

Visit xenaintelligence.com to see how we’re helping ecommerce sellers grow.
Check out foresight.xenaintelligence.com to see how you can incorporate customer behavior and market data into your product listings for free.

🐶Amazon Pet Day is a two-day event held on May 7-8, 2024, featuring thousands of discounted pet products.

  • Although it's too late for Lightning Deals, sellers can still promote products through Amazon Advertising, Prime Exclusive Discounts, social media, influencer partnerships, and creating coupons.

  • Increase daily budgets and keyword bids for Amazon Advertising during the event to enhance product visibility and potentially improve conversions.

  • Utilize social media and collaborate with Amazon Influencers to promote deals, leveraging custom promotional codes and exclusive discounts.

💡Tip: Consider using tools like XENA Intelligence to research and track high-demand, low-competition pet products to sell on Amazon.

Amazon to launch Prime Air delivery drones to Arizona 🚁

✈️ The company wants to add drone deliveries to other U.S. cities next year
  • Amazon is set to introduce Prime Air drone delivery services to the West Valley area of Phoenix later this year, pending approval from the Federal Aviation Administration and local authorities.

  • The drone operations will be fully integrated into Amazon’s network, launching from a site adjacent to its Tolleson same-day delivery facility. This move is part of Amazon's strategy to prioritize and expand its drone delivery program.

Amazon will shut down its existing drone delivery facility in Lockeford, California, which has been operational since 2022, to reallocate resources to more promising locations.
  • Prime Air drone deliveries will continue in College Station, Texas, with plans to expand to additional U.S. locations next year and potential launches in Italy and the U.K.

  • Walmart is also expanding its drone delivery services, having recently increased access to 1.8 million households in the Dallas-Fort Worth area, alongside other states.

Walmart and Amazon Expand Private-Label Plays to Compete in Grocery 🛒

📊While Walmart continues to lead with an 18.9% share of the food and beverage market, Amazon is making modest gains, improving from a 2.6% to a 2.9% market share.
Amazon remains optimistic about its growth in the grocery sector, emphasizing efforts to improve profitability in this area and planning to capture a larger market share despite current challenges.

Low-Income Consumers Choose Retailers Over D2C When Shopping Online

  • Due to inflation, low-income consumers (earning less than $50,000 annually) increasingly prefer shopping at retailers' online stores over direct-to-consumer (D2C) brand websites, primarily to find better prices.

  • A significant portion of shoppers have shifted to cheaper retail merchants in response to product price increases, highlighting a broader trend of price sensitivity among consumers.

  • According to the study, a majority of consumers are concerned about near-term economic conditions, and 62% do not expect their income to rise in line with inflation, further affecting spending behaviors.

  • Inflation has prompted consumers to begin their shopping journeys by looking for sales and discounts first, as a way to manage spending amid rising prices.

💡 Reports and surveys reveal that economic pressures are driving changes in how and where consumers choose to shop online, with a clear focus on cost savings.
💡Tip: If running Amazon ads becomes expensive and time-consuming, consider using advanced AI-powered tools to automate your advertising efforts.
These tools are now more affordable and efficient than ever. The top 5% of sellers use some kind of such advanced tools to sell efficiently.

Online Shoppers Are Starting to See Amazon as a Fashion Destination 👗

👚 Amazon has become a significant destination for online apparel shopping, with its market share in eCommerce consumer clothing spending rising to 51.5% in Q4 2023.
  • Despite economic pressures, clothing remains a popular splurge item among consumers, with 70% of retail shoppers purchasing "nice-to-have" clothing items at least occasionally.

  • High-income consumers, particularly those earning over $200,000, allocate a larger portion of their income to clothing and personal care, significantly impacting their budgets.

  • Amazon continues to expand its product range, adding tens of millions of new products last year, including premium brands like Coach and Victoria’s Secret.

💡Tip: Did you know you can enhance your workflow with Generative Al for free in just a few easy steps? Consider tools like Foresight Al, which optimizes your listings using billions of customer and marketplace data points. There are many similar tools available at no cost. Don't miss out. Click here to access for FREE.

Amazon introduces $9.99 unlimited grocery delivery subscription with Prime

Amazon introduces a $9.99 monthly grocery delivery subscription for Prime members, offering unlimited deliveries for orders over $35 from Amazon Fresh, Whole Foods, and other local retailers.
  • Prime members with the subscription get benefits like unlimited 30-minute pickups, one-hour delivery windows at no extra cost, and priority access to recurring reservations for Amazon Fresh and Whole Foods.

  • Amazon also offers this grocery delivery service to low-income individuals with a registered EBT card for $4.99 a month, even if they are not Prime members.

  • Initially piloted in Columbus, Denver, and Sacramento, the subscription is considered cost-effective if it is used for at least one delivery order per month from Whole Foods or Amazon Fresh.

Is Product Listing Getting Too Hard? Fret Not.

You can now put AI to work to create listings that convert for your products for FREE

Foresight is a FREE cutting-edge tool that takes the guesswork out of ecommerce product listing optimization. 


Foresight generates listings for your products on Amazon by analyzing market trends and consumer behavior. It provides precise suggestions for optimizing your titles, descriptions, and keywords.


By using Foresight, you can increase your product's visibility and sales potential with data-driven strategies.


Click here to try for FREE. No card required.

Visit xenaintelligence.com to see how we’re helping ecommerce sellers grow.
Check out foresight.xenaintelligence.com to see how you can incorporate customer behavior and market data into your product listings for free.

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Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Contact Us
AI meets e-commerce

Your brand’s success story could be next

Have questions about Xena's innovative products, competitive pricing, seamless implementation, or anything else? We’d love to hear from you!

Contact Us
AI meets e-commerce