From Pawprints to Profits: How XENA 360 Grew Vitail in the Pet Nutrition Market.
150%
TACOS Improvement
20 - 30%
Growth MoM
60%
Increased Page Visits
“XENA’s insights and data-driven strategies helped us achieve exceptional growth while aligning with our brand values.”
— Travis Steffens, CEO at Vitail
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Vitail
Industry
Pet food
Challenges
Competing in the Competitive Health and Wellness Market
Vitail, a pet supplement brand offering premium supplements, faced:
Stiff Competition in the Health Sector
The market was crowded, and standing out against established health and wellness brands on Amazon was a challenge.
Inefficient Ad Campaigns
Unoptimized ad targeting and manual bid management led to wasted budget and low conversion rates.
Underperforming Product Listings
Listings lacked optimization for Amazon’s search algorithms, resulting in poor discoverability and conversion.
“XENA’s insights not only helped us optimize our ads but also transformed how we approach content and customer engagement.”
— Travis Steffens, CEO at Vitail
Solution
AI-Powered Campaigns and Content Optimization for Growth
XENA implemented the following solutions:
Refined Ad Campaigns Using Xena360
Targeted keyword segmentation and real-time bid automation led to a more efficient ad spend, boosting ROI.
Content Optimization with BrandVoice AI
Product titles, descriptions, and A+ content were optimized to highlight Vitail’s unique selling points, improving both discoverability and conversion.
Continuous Analytics and Agile Campaign Optimization
XENA’s continuous monitoring and data-driven adjustments ensured that campaigns remained optimized in real time for maximum impact.
“Their data-driven approach empowered us to scale quickly while maintaining the integrity of our brand.”
— Marketing Manager, Vitail
Results
Achieving Impressive Growth and Brand Recognition
Within 10 weeks:
Sales grew by 150% TACOS Improvement with a 20% - 30% Growth MoM.
Product visibility improved by 60%, ranking Vitail higher in competitive supplement categories.
Ad spend efficiency improved by reducing wasted budget by 30%.
Vitail strengthened its position as a leading health and wellness brand on Amazon.
“XENA’s insights not only helped us optimize our ads but also transformed how we approach content and customer engagement.”
— Travis Steffens, CEO at Vitail
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Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s insights and data-driven strategies helped us achieve exceptional growth while aligning with our brand values.”
— Travis Steffens, CEO at Vitail
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Vitail
Industry
Pet food
Challenges
Competing in the Competitive Health and Wellness Market
Vitail, a pet supplement brand offering premium supplements, faced:
Stiff Competition in the Health Sector
The market was crowded, and standing out against established health and wellness brands on Amazon was a challenge.
Inefficient Ad Campaigns
Unoptimized ad targeting and manual bid management led to wasted budget and low conversion rates.
Underperforming Product Listings
Listings lacked optimization for Amazon’s search algorithms, resulting in poor discoverability and conversion.
“XENA’s insights not only helped us optimize our ads but also transformed how we approach content and customer engagement.”
— Travis Steffens, CEO at Vitail
Solution
AI-Powered Campaigns and Content Optimization for Growth
XENA implemented the following solutions:
Refined Ad Campaigns Using Xena360
Targeted keyword segmentation and real-time bid automation led to a more efficient ad spend, boosting ROI.
Content Optimization with BrandVoice AI
Product titles, descriptions, and A+ content were optimized to highlight Vitail’s unique selling points, improving both discoverability and conversion.
Continuous Analytics and Agile Campaign Optimization
XENA’s continuous monitoring and data-driven adjustments ensured that campaigns remained optimized in real time for maximum impact.
“Their data-driven approach empowered us to scale quickly while maintaining the integrity of our brand.”
— Marketing Manager, Vitail
Results
Achieving Impressive Growth and Brand Recognition
Within 10 weeks:
Sales grew by 150% TACOS Improvement with a 20% - 30% Growth MoM.
Product visibility improved by 60%, ranking Vitail higher in competitive supplement categories.
Ad spend efficiency improved by reducing wasted budget by 30%.
Vitail strengthened its position as a leading health and wellness brand on Amazon.
“XENA’s insights not only helped us optimize our ads but also transformed how we approach content and customer engagement.”
— Travis Steffens, CEO at Vitail
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands