From Pawprints to Profits: How XENA 360 Grew Vitail in the Pet Nutrition Market.
Customer :
Vitail
Industry :
Pet food
150%
TACOS Improvement
20 - 30%
Growth MoM
60%
Increased Page Visits
Through strategic optimization and brand storytelling with XENA 360, Vitail achieved an impressive 20-30% MoM growth and 150% TACOS reduction, transforming from an underdog in pet nutrition to a standout brand trusted by pet parents.
In an already bustling industry where a multitude of brands compete for the same attention, Vitail appeared on the scene with their mission: Vitail entered the market with a powerful mission—to help our beloved dogs age gracefully, stay active, and maintain their youthful vitality through high-quality, amino-acid-rich soft chew supplements. Even with the quality focus, it was still hard for Vitail to stand out within the competitive landscape. The market was saturated, and standing out required more than just a great product—it demanded the right strategy to capture the hearts (and carts) of pet parents.
Challenges
Can a product be exceptional, yet still not meet the expectations? That was the challenge Vitail sought to tackle. Their Amazon storefront did not have an inviting aesthetic appeal and user experience, which makes brand loyalty extremely difficult. Although the brand narrative is indeed captivating, it does little more than just being a good listen. Instead of attracting, it camouflaged them with the other aspects. In addition, irrelevant keywords were used to optimize the product listings, which further decreased search visibility. That was one of the reasons why their Total Advertising Cost of Sales (TACOS) was higher than it needed to be, and it limited their growth potential.
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XENA 360 completely transformed our Amazon presence. Their strategy didn’t just boost sales, it built a brand pet parents now trust.
Solution
With XENA 360, Vitail's challenges turned into opportunities. We undertook a comprehensive revamp of Vitail's Amazon store, creating a visually engaging and user-friendly interface that resonated with pet owners. We created a brand narrative that highlighted Vitail's commitment to quality and the unique benefits of their amino-acid-rich supplements. By optimizing product listings with targeted keywords, with Foresight our AI backed technology, XENA enhanced Vitail's visibility, making it easier for customers to find their products.
The Result
Through their partnership with XENA, Vitail not only overcame their initial challenges but also established themselves as a distinguished brand in the pet care market. A remarkable 20-30% MoM growth and a 150% reduction in TACOS, propelling Vitail to new heights in the pet supplement industry. Their enhanced online presence and compelling brand story now attract a growing base of loyal customers, all while maintaining efficient advertising costs. Vitail's journey from struggling to stand out to becoming a market leader exemplifies the transformative power of strategic collaboration and effective storytelling.
