Trupo Treats : 129% Sales Surge in the U.S. Vegan Snack Market Powered by XENA 360
129.3%
Increase in Total Sales
148.8%
Rise in Ad-Driven Revenue
65%
TACoS Improvement
Trupo Treats, a U.S - based maker of vegan and gluten-free snacks, partnered with XENA Intelligence to strengthen its Amazon and DTC performance. Within a single quarter, the brand achieved 129% overall sales growth, 148% increase in ad sales, and a 27.8% improvement in ROAS, while maintaining a 65% more efficient TACoS.
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Trusted by 100+ brands
Customer
Trupo Treats
Industry
Food & Beverage
Challenges
Trupo Treats entered a highly competitive space dominated by legacy snack brands that had already started investing heavily in “plant-based” positioning. Despite strong branding and a loyal niche audience, the brand’s discoverability on Amazon was limited.
Several roadblocks stood in the way of growth:
Keyword Saturation: Most top-performing vegan snack keywords were highly bid-up, leaving limited visibility for smaller brands without aggressive budgets.
Fragmented Data: The team managed separate campaigns for Amazon and their DTC website (trupo.com), which made it difficult to track which channels actually drove conversions.
Limited Listing Optimization: Product listings had strong creative direction but lacked keyword density and SEO structuring to rank organically.
Ad Spend Inefficiency: Campaigns were running at a steady ACOS, but without automation or keyword intent mapping, scaling spend directly led to diminishing returns.
In essence, Trupo Treats had a high-quality product and a strong brand ethos but needed data-driven clarity and smarter automation to compete profitably in the U.S. snack market.
“XENA gave us visibility into what actually drives conversions and built a system that works even when we’re not watching it. Our sales momentum now feels predictable, not accidental.”
– Brian Trupo, Co-Founder, Trupo Treats
XENA’s Approach
Using XENA 360, our full-stack marketplace management platform, the team built an integrated growth framework:
1.Data-Driven Campaign Segmentation
Divided campaigns into clusters based on buyer intent — from health-focused snackers to indulgent treat-seekers.
Leveraged Foresight’s AI-powered keyword engine to uncover low-competition, high-conversion search phrases such as “non-dairy wafer bar” and “guilt-free chocolate snack.”
2.Cross-Marketplace Optimization
Unified analytics between Amazon and trupo.com to attribute ad performance accurately and eliminate overlap.
Replicated high-performing audiences and ad sets across both ecosystems for consistent messaging and performance.
3.Listing & Creative Revamp
Updated visuals and A+ content to emphasize taste-first vegan indulgence and ethical sourcing.
Optimized backend keywords and bullet points for higher organic discoverability.
4.Performance Automation
Implemented real-time bid adjustments and profit-driven pacing rules through XENA 360 automations.
Ensured campaigns scaled without inflating TACoS or sacrificing return on ad spend.
“What impressed us most was how Xena translated data into action. Their insights helped us optimize our listings and campaigns in ways that finally felt intentional. We’ve seen consistent sales momentum and brand visibility that we simply couldn’t reach before.”
– Anna McCarthy, Marketing Director, Trupo Treats
Results
129.3% Surge in Total Sales
Trupo Treats more than doubled its total revenue, driven by a combination of keyword-level optimization and consistent conversion growth across both branded and non-branded terms. The top-performing SKUs began ranking organically on page 1 for “vegan chocolate wafer” and “non-dairy snack bar,” resulting in steady repeat orders and stronger Buy Box control.
148.8% Growth in Ad-Driven Revenue
XENA’s automated bid strategies enabled Trupo Treats to capture high-converting shoppers without overspending. By dynamically adjusting bids during peak hours and optimizing for long-tail, low-competition keywords, ad-attributed sales nearly tripled in volume while maintaining a stable ACOS.
27.9% Increase in ROAS
The improved keyword targeting and structured campaign layering maximized every dollar spent. Previously underperforming keywords started driving profitable conversions, while the overall account ROAS saw a consistent upward trend week-over-week.
65% TACoS Improvement
The improved keyword targeting and structured campaign layering maximized every dollar spent. Previously underperforming keywords started driving profitable conversions, while the overall account ROAS saw a consistent upward trend week-over-week.
Category Impact
Beyond the metrics, Trupo Treats solidified its position as a leader in the clean-label snack niche, consistently outperforming larger competitors in engagement and conversion efficiency. The combination of ethical branding and performance-driven marketing gave the brand a measurable edge in the “better-for-you” snack movement.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
Book a Meeting
Book a Meeting
Trupo Treats, a U.S - based maker of vegan and gluten-free snacks, partnered with XENA Intelligence to strengthen its Amazon and DTC performance. Within a single quarter, the brand achieved 129% overall sales growth, 148% increase in ad sales, and a 27.8% improvement in ROAS, while maintaining a 65% more efficient TACoS.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Customer
Trupo Treats
Industry
Food & Beverage
Challenges
Trupo Treats entered a highly competitive space dominated by legacy snack brands that had already started investing heavily in “plant-based” positioning. Despite strong branding and a loyal niche audience, the brand’s discoverability on Amazon was limited.
Several roadblocks stood in the way of growth:
Keyword Saturation: Most top-performing vegan snack keywords were highly bid-up, leaving limited visibility for smaller brands without aggressive budgets.
Fragmented Data: The team managed separate campaigns for Amazon and their DTC website (trupo.com), which made it difficult to track which channels actually drove conversions.
Limited Listing Optimization: Product listings had strong creative direction but lacked keyword density and SEO structuring to rank organically.
Ad Spend Inefficiency: Campaigns were running at a steady ACOS, but without automation or keyword intent mapping, scaling spend directly led to diminishing returns.
In essence, Trupo Treats had a high-quality product and a strong brand ethos but needed data-driven clarity and smarter automation to compete profitably in the U.S. snack market.
“XENA gave us visibility into what actually drives conversions and built a system that works even when we’re not watching it. Our sales momentum now feels predictable, not accidental.”
– Brian Trupo, Co-Founder, Trupo Treats
XENA’s Approach
Using XENA 360, our full-stack marketplace management platform, the team built an integrated growth framework:
1.Data-Driven Campaign Segmentation
Divided campaigns into clusters based on buyer intent — from health-focused snackers to indulgent treat-seekers.
Leveraged Foresight’s AI-powered keyword engine to uncover low-competition, high-conversion search phrases such as “non-dairy wafer bar” and “guilt-free chocolate snack.”
2.Cross-Marketplace Optimization
Unified analytics between Amazon and trupo.com to attribute ad performance accurately and eliminate overlap.
Replicated high-performing audiences and ad sets across both ecosystems for consistent messaging and performance.
3.Listing & Creative Revamp
Updated visuals and A+ content to emphasize taste-first vegan indulgence and ethical sourcing.
Optimized backend keywords and bullet points for higher organic discoverability.
4.Performance Automation
Implemented real-time bid adjustments and profit-driven pacing rules through XENA 360 automations.
Ensured campaigns scaled without inflating TACoS or sacrificing return on ad spend.
“What impressed us most was how Xena translated data into action. Their insights helped us optimize our listings and campaigns in ways that finally felt intentional. We’ve seen consistent sales momentum and brand visibility that we simply couldn’t reach before.”
– Anna McCarthy, Marketing Director, Trupo Treats
Results
129.3% Surge in Total Sales
Trupo Treats more than doubled its total revenue, driven by a combination of keyword-level optimization and consistent conversion growth across both branded and non-branded terms. The top-performing SKUs began ranking organically on page 1 for “vegan chocolate wafer” and “non-dairy snack bar,” resulting in steady repeat orders and stronger Buy Box control.
148.8% Growth in Ad-Driven Revenue
XENA’s automated bid strategies enabled Trupo Treats to capture high-converting shoppers without overspending. By dynamically adjusting bids during peak hours and optimizing for long-tail, low-competition keywords, ad-attributed sales nearly tripled in volume while maintaining a stable ACOS.
27.9% Increase in ROAS
The improved keyword targeting and structured campaign layering maximized every dollar spent. Previously underperforming keywords started driving profitable conversions, while the overall account ROAS saw a consistent upward trend week-over-week.
65% TACoS Improvement
The improved keyword targeting and structured campaign layering maximized every dollar spent. Previously underperforming keywords started driving profitable conversions, while the overall account ROAS saw a consistent upward trend week-over-week.
Category Impact
Beyond the metrics, Trupo Treats solidified its position as a leader in the clean-label snack niche, consistently outperforming larger competitors in engagement and conversion efficiency. The combination of ethical branding and performance-driven marketing gave the brand a measurable edge in the “better-for-you” snack movement.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
