Pouring Success: How XENA Helped Titin Scale Its Premium Olive Oil Brand
49%
Monthly Sales Growth
26%
Increase in Ad ROAS
138%
Boost in Marketplace Visibility
"Our olive oil has always been about quality and heritage, but scaling online was our biggest challenge. XENA gave us the roadmap to compete in a crowded market and win."
– Founder, Titin
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Customer
Titin
Industry
Home & Kitchen
Challenges
Standing Out in the Global Olive Oil Market
Titin, known for its Picual and Frantoio blends, competes in one of the most saturated categories in food retail: olive oil.
Fierce Competition with Global Brands
With established international players dominating both shelf space and online marketplaces, Titin struggled to capture meaningful share of voice.
Balancing Premium Pricing Against Budget Alternatives
Titin’s oils are positioned as premium, artisanal, and health-focused, but lower-cost oils often swayed consumers, requiring Titin to justify its higher value.
Limited Visibility in Online Marketplaces
While quality was never in question, Titin’s products lacked the search ranking and optimized presence necessary to break through against global competitors.
"We knew we couldn’t outspend the bigger olive oil companies. With XENA’s guidance, we learned how to outsmart them instead."
– Marketing Lead, Titin
Solution
Data-Driven Campaigns and Category Optimization
XENA focused on elevating Titin’s online positioning, highlighting its heritage, quality, and health benefits while maximizing campaign efficiency.
XENA 360 for Smarter Ad Campaigns
Using AI-powered targeting and automated bidding, XENA improved campaign efficiency by delivering ads to health-conscious and gourmet-focused shoppers. This led to a 26% lift in ROAS.
Premium Storytelling Through Content
XENA helped Titin communicate the craftsmanship, flavor profile, and authenticity of its Picual and Frantoio oils. The messaging shifted consumer focus from price to quality.
Marketplace Ranking & Visibility
By optimizing keywords, refining product detail pages, and enhancing visuals, XENA improved Titin’s marketplace visibility by 138%, significantly increasing organic discovery.
"The XENA team felt like an extension of ours. They respected our heritage while helping us translate it into modern growth strategies."
– Head of Operations, Titin
Results
Carving Out a Premium Olive Oil Niche
In just a few months, Titin recorded 49% MoM sales growth and a 26% improvement in advertising ROAS. Marketplace visibility surged by 138%, giving Titin a stronger footing against global brands.
Beyond growth metrics, XENA helped Titin establish itself as a premium olive oil brand online, combining authenticity and performance-driven strategies. By balancing tradition with modern digital growth, Titin is now positioned to expand its influence in the gourmet oils market and become a household name among discerning consumers.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
Book a Meeting
Book a Meeting
"Our olive oil has always been about quality and heritage, but scaling online was our biggest challenge. XENA gave us the roadmap to compete in a crowded market and win."
– Founder, Titin
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Customer
Titin
Industry
Home & Kitchen
Challenges
Standing Out in the Global Olive Oil Market
Titin, known for its Picual and Frantoio blends, competes in one of the most saturated categories in food retail: olive oil.
Fierce Competition with Global Brands
With established international players dominating both shelf space and online marketplaces, Titin struggled to capture meaningful share of voice.
Balancing Premium Pricing Against Budget Alternatives
Titin’s oils are positioned as premium, artisanal, and health-focused, but lower-cost oils often swayed consumers, requiring Titin to justify its higher value.
Limited Visibility in Online Marketplaces
While quality was never in question, Titin’s products lacked the search ranking and optimized presence necessary to break through against global competitors.
"We knew we couldn’t outspend the bigger olive oil companies. With XENA’s guidance, we learned how to outsmart them instead."
– Marketing Lead, Titin
Solution
Data-Driven Campaigns and Category Optimization
XENA focused on elevating Titin’s online positioning, highlighting its heritage, quality, and health benefits while maximizing campaign efficiency.
XENA 360 for Smarter Ad Campaigns
Using AI-powered targeting and automated bidding, XENA improved campaign efficiency by delivering ads to health-conscious and gourmet-focused shoppers. This led to a 26% lift in ROAS.
Premium Storytelling Through Content
XENA helped Titin communicate the craftsmanship, flavor profile, and authenticity of its Picual and Frantoio oils. The messaging shifted consumer focus from price to quality.
Marketplace Ranking & Visibility
By optimizing keywords, refining product detail pages, and enhancing visuals, XENA improved Titin’s marketplace visibility by 138%, significantly increasing organic discovery.
"The XENA team felt like an extension of ours. They respected our heritage while helping us translate it into modern growth strategies."
– Head of Operations, Titin
Results
Carving Out a Premium Olive Oil Niche
In just a few months, Titin recorded 49% MoM sales growth and a 26% improvement in advertising ROAS. Marketplace visibility surged by 138%, giving Titin a stronger footing against global brands.
Beyond growth metrics, XENA helped Titin establish itself as a premium olive oil brand online, combining authenticity and performance-driven strategies. By balancing tradition with modern digital growth, Titin is now positioned to expand its influence in the gourmet oils market and become a household name among discerning consumers.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
