Season’s Greetings: How Xena Used AI Ad Capability & Data Analytics to Drive Tree-Free’s Sustainable Greeting Card Business
19%
Monthly Sales Growth
8x
Increase in Ad ROAS
4
New Product Launches
“XENA’s data-driven strategies helped us scale efficiently while staying true to our mission of sustainability.”
— Founder, Tree-Free Greetings
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Customer
Tree Free Greetings
Industry
Greeting Cards
Challenges
Competing in the Sustainable Products Market
Tree-Free Greetings, a brand specializing in eco-friendly greeting cards and paper products, faced:
High Competition in the Eco-Friendly Products Market
Despite offering sustainable alternatives, Tree-Free Greetings struggled to stand out among larger, established brands.
Ineffective Advertising Spend
Broad targeting and inefficient ad spend led to low conversion rates and high customer acquisition costs.
Underoptimized Product Listings
Product descriptions and listings lacked clear messaging to convey the unique sustainable features of the products.
“XENA’s optimization strategies gave us the agility to scale while maintaining our commitment to eco-friendly values.”
— Sales Director, Tree-Free Greetings
Solution
AI-Optimized Campaigns and Content Revitalization
XENA implemented the following strategies:
Targeted Campaign Management with Xena360
XENA optimized ad targeting by using detailed customer insights and automated bid strategies, maximizing ROI and improving ad spend efficiency.
BrandVoice AI Content Enhancement
Revamped product listings with clear, benefit-driven descriptions, SEO-focused titles, and A+ content that highlighted the brand’s eco-friendly values and product quality.
Continuous Data Analysis and Optimization
XENA’s real-time performance monitoring allowed for continuous campaign adjustments to ensure optimal performance.
“Thanks to XENA, we saw a dramatic improvement in conversions, traffic, and brand awareness.”
— Marketing Manager, Tree-Free Greetings
Results
Achieving Strong Sales Growth and Market Positioning
Within 10 weeks:
Sales increased by 19% MoM with a 8x ROAS increase.
Product visibility surged by 120%, securing first-page rankings for key eco-friendly product search terms.
Advertising spend efficiency improved, reducing wasted ad spend by 25%.
Tree-Free Greetings strengthened its position as a leader in the sustainable products category on Amazon.
“XENA helped us amplify our sustainability message, making it easier to reach and connect with our target customers.”
— Founder, Tree-Free Greetings
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Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s data-driven strategies helped us scale efficiently while staying true to our mission of sustainability.”
— Founder, Tree-Free Greetings
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Tree Free Greetings
Industry
Greeting Cards
Challenges
Competing in the Sustainable Products Market
Tree-Free Greetings, a brand specializing in eco-friendly greeting cards and paper products, faced:
High Competition in the Eco-Friendly Products Market
Despite offering sustainable alternatives, Tree-Free Greetings struggled to stand out among larger, established brands.
Ineffective Advertising Spend
Broad targeting and inefficient ad spend led to low conversion rates and high customer acquisition costs.
Underoptimized Product Listings
Product descriptions and listings lacked clear messaging to convey the unique sustainable features of the products.
“XENA’s optimization strategies gave us the agility to scale while maintaining our commitment to eco-friendly values.”
— Sales Director, Tree-Free Greetings
Solution
AI-Optimized Campaigns and Content Revitalization
XENA implemented the following strategies:
Targeted Campaign Management with Xena360
XENA optimized ad targeting by using detailed customer insights and automated bid strategies, maximizing ROI and improving ad spend efficiency.
BrandVoice AI Content Enhancement
Revamped product listings with clear, benefit-driven descriptions, SEO-focused titles, and A+ content that highlighted the brand’s eco-friendly values and product quality.
Continuous Data Analysis and Optimization
XENA’s real-time performance monitoring allowed for continuous campaign adjustments to ensure optimal performance.
“Thanks to XENA, we saw a dramatic improvement in conversions, traffic, and brand awareness.”
— Marketing Manager, Tree-Free Greetings
Results
Achieving Strong Sales Growth and Market Positioning
Within 10 weeks:
Sales increased by 19% MoM with a 8x ROAS increase.
Product visibility surged by 120%, securing first-page rankings for key eco-friendly product search terms.
Advertising spend efficiency improved, reducing wasted ad spend by 25%.
Tree-Free Greetings strengthened its position as a leader in the sustainable products category on Amazon.
“XENA helped us amplify our sustainability message, making it easier to reach and connect with our target customers.”
— Founder, Tree-Free Greetings
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands