Cozying Up: How XENA Helped Pudus Achieve Exceptional Growth on Amazon
47%
Quarterly Sales Growth
49%
Increase in Ad ROAS
13
New Product Launches
“XENA’s data-driven strategies and optimization tools enabled us to scale rapidly while maintaining our brand’s unique identity.”
— CEO, Pudus
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Trusted by 50+ brands
Customer
Pudus
Industry
Clothing & Apparel
Challenges
Breaking Through in the Competitive Footwear Market
Pudus, a brand known for its cozy footwear and accessories, faced:
High Competition in the Footwear Category
With numerous well-established brands in the footwear space, Pudus struggled to differentiate itself and capture consumer attention.
Ineffective Advertising Campaigns
Broad targeting and inefficient bidding resulted in low conversion rates and high customer acquisition costs.
Underoptimized Product Listings
Product descriptions and titles didn’t effectively highlight the brand’s unique comfort features, reducing shopper interest.
“XENA’s data insights empowered us to scale efficiently and reach new customers, all while staying true to our brand values.”
— Sales Director, Pudus
Solution
AI-Optimized Campaigns and Content Revitalization
XENA implemented the following strategies:
Targeted Ad Campaigns with Xena360
XENA optimized Pudus’s ad campaigns by focusing on high-intent keywords and audience segmentation, driving a higher return on ad spend (ROAS).
Content Optimization with BrandVoice AI
Product listings were revamped with SEO-focused copy, A+ content, and benefit-driven descriptions that resonated with Pudus’s target audience.
Continuous Performance Monitoring and Optimization
XENA’s real-time analytics allowed for rapid adjustments to campaigns, ensuring the brand stayed agile and responsive to changes in consumer behavior.
“Their insights and optimized content made a huge difference in our customer engagement and conversion rates.”
— Marketing Manager, Pudus
Results
Achieving Record Sales and Strengthened Brand Presence
Within 10 weeks:
Sales increased by 47% Quarterly Sales Growth with a 49% Increase in Ad ROAS.
Product visibility improved by 130%, helping Pudus secure top rankings for key keywords.
Advertising spend efficiency increased by reducing wasted ad spend by 25%.
Pudus became a top contender in the cozy footwear category on Amazon.
“XENA helped us refine our strategy and optimized our approach, leading to significant sales growth.”
— CEO, Pudus
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Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s data-driven strategies and optimization tools enabled us to scale rapidly while maintaining our brand’s unique identity.”
— CEO, Pudus
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Pudus
Industry
Clothing & Apparel
Challenges
Breaking Through in the Competitive Footwear Market
Pudus, a brand known for its cozy footwear and accessories, faced:
High Competition in the Footwear Category
With numerous well-established brands in the footwear space, Pudus struggled to differentiate itself and capture consumer attention.
Ineffective Advertising Campaigns
Broad targeting and inefficient bidding resulted in low conversion rates and high customer acquisition costs.
Underoptimized Product Listings
Product descriptions and titles didn’t effectively highlight the brand’s unique comfort features, reducing shopper interest.
“XENA’s data insights empowered us to scale efficiently and reach new customers, all while staying true to our brand values.”
— Sales Director, Pudus
Solution
AI-Optimized Campaigns and Content Revitalization
XENA implemented the following strategies:
Targeted Ad Campaigns with Xena360
XENA optimized Pudus’s ad campaigns by focusing on high-intent keywords and audience segmentation, driving a higher return on ad spend (ROAS).
Content Optimization with BrandVoice AI
Product listings were revamped with SEO-focused copy, A+ content, and benefit-driven descriptions that resonated with Pudus’s target audience.
Continuous Performance Monitoring and Optimization
XENA’s real-time analytics allowed for rapid adjustments to campaigns, ensuring the brand stayed agile and responsive to changes in consumer behavior.
“Their insights and optimized content made a huge difference in our customer engagement and conversion rates.”
— Marketing Manager, Pudus
Results
Achieving Record Sales and Strengthened Brand Presence
Within 10 weeks:
Sales increased by 47% Quarterly Sales Growth with a 49% Increase in Ad ROAS.
Product visibility improved by 130%, helping Pudus secure top rankings for key keywords.
Advertising spend efficiency increased by reducing wasted ad spend by 25%.
Pudus became a top contender in the cozy footwear category on Amazon.
“XENA helped us refine our strategy and optimized our approach, leading to significant sales growth.”
— CEO, Pudus
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands