Creating Connections: How XENA Helped Must Love Achieve Massive Growth on Amazon
66%
Quarterly Sales Growth
42%
Increase in Ad ROAS
7
New Product Launches
“XENA’s comprehensive solutions empowered us to scale faster while connecting with the right customers on Amazon.”
—Hannah Hong & Mollie Cha, Founders at Must Love
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Must Love
Industry
Grocery & Gourmet
Challenges
Breaking Through in the Competitive Pet Products Market
Must Love, a premium food brand, faced:
Intense Competition in Pet Care
Despite offering high-quality, unique pet products, Must Love struggled to stand out in the crowded Amazon pet care market.
Ineffective Ad Spend
Broad targeting and unoptimized bids led to high costs and poor conversion rates.
Underoptimized Product Listings
Product descriptions and listings did not fully communicate the brand’s unique value, which made it harder to convert customers.
“XENA’s insights and real-time data helped us scale quickly, maintaining brand integrity while driving sales.”
— Sales Manager, Must Love
Solution
AI-Driven Ad Campaign Optimization and Enhanced Content
XENA implemented:
Optimized Ad Campaigns via Xena360
Targeted keyword segments, precise audience targeting, and automated bidding helped increase ROAS and reduce wasted ad spend.
Content Revitalization with BrandVoice AI
Revamped product listings with SEO-optimized descriptions, enhanced product titles, and A+ content that conveyed the unique selling points of Must Love’s pet products.
Continuous Monitoring and Adjustment
XENA’s data-driven platform provided real-time insights, enabling fast adjustments to campaigns and listings to maximize results.
“We saw significant improvements in conversions and customer engagement, thanks to XENA’s campaign strategies and content optimization.”
— Marketing Director, Must Love
Results
Achieving Remarkable Growth and Brand Awareness
Within 10 weeks:
Sales increased by 66% Quarterly Sales Growth with a 42% Increase in Ad ROAS.
Product visibility surged by 130%, securing top rankings for competitive pet care search terms.
Advertising spend efficiency improved, reducing wasted spend by 30%.
Must Love established itself as a leading brand in the Amazon pet care category.
“XENA’s tailored solutions allowed us to streamline our marketing efforts and build a strong presence on Amazon.”
—Hannah Hong & Mollie Cha, Founders at Must Love
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Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s comprehensive solutions empowered us to scale faster while connecting with the right customers on Amazon.”
—Hannah Hong & Mollie Cha, Founders at Must Love
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Must Love
Industry
Grocery & Gourmet
Challenges
Breaking Through in the Competitive Pet Products Market
Must Love, a premium food brand, faced:
Intense Competition in Pet Care
Despite offering high-quality, unique pet products, Must Love struggled to stand out in the crowded Amazon pet care market.
Ineffective Ad Spend
Broad targeting and unoptimized bids led to high costs and poor conversion rates.
Underoptimized Product Listings
Product descriptions and listings did not fully communicate the brand’s unique value, which made it harder to convert customers.
“XENA’s insights and real-time data helped us scale quickly, maintaining brand integrity while driving sales.”
— Sales Manager, Must Love
Solution
AI-Driven Ad Campaign Optimization and Enhanced Content
XENA implemented:
Optimized Ad Campaigns via Xena360
Targeted keyword segments, precise audience targeting, and automated bidding helped increase ROAS and reduce wasted ad spend.
Content Revitalization with BrandVoice AI
Revamped product listings with SEO-optimized descriptions, enhanced product titles, and A+ content that conveyed the unique selling points of Must Love’s pet products.
Continuous Monitoring and Adjustment
XENA’s data-driven platform provided real-time insights, enabling fast adjustments to campaigns and listings to maximize results.
“We saw significant improvements in conversions and customer engagement, thanks to XENA’s campaign strategies and content optimization.”
— Marketing Director, Must Love
Results
Achieving Remarkable Growth and Brand Awareness
Within 10 weeks:
Sales increased by 66% Quarterly Sales Growth with a 42% Increase in Ad ROAS.
Product visibility surged by 130%, securing top rankings for competitive pet care search terms.
Advertising spend efficiency improved, reducing wasted spend by 30%.
Must Love established itself as a leading brand in the Amazon pet care category.
“XENA’s tailored solutions allowed us to streamline our marketing efforts and build a strong presence on Amazon.”
—Hannah Hong & Mollie Cha, Founders at Must Love
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands