Growee Foods : 66% Sales Growth and 103% Ad Sales Boost in the U.S. Dips & Spreads Market Powered by XENA 360
66%
Increase in Total Sales
103.7%
Growth in Ad-Driven Revenue
32%
TACoS Efficiency Improvement
Growee Foods, a U.S.-based clean-label brand offering naturally indulgent vegan dips and spreads, partnered with XENA Intelligence to drive marketplace growth and expand its audience reach. In just one quarter, Growee achieved 66% total sales growth, a 103.7% increase in ad-driven sales, and a 28% boost in ROAS, all while improving TACoS by 32%.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Customer
Growee
Industry
Food & Beverage
Challenges
Growee’s range of plant-based dips and spreads offered a unique value proposition — clean, nutrient-rich, and indulgent — yet the brand faced significant challenges common to early-stage food innovators:
Category Saturation: The dips & spreads aisle was dominated by large brands with deep-pocketed ad budgets and long-standing brand recall. Competing for attention among hummus, nut butters, and queso substitutes meant high CPCs and limited visibility.
Niche Awareness: Consumers were unfamiliar with the concept of “naturally indulgent” — a message that needed education as much as promotion. The brand’s creative messaging often outperformed in engagement but underperformed in conversion.
Underutilized Keywords: Previous campaigns centered on generic food search terms, missing valuable micro-intents like “vegan queso dip,” “guilt-free spread,” and “clean snacking dips.”
Scaling Hesitation: Without unified performance visibility across ad groups, Growee struggled to determine where to scale spend without compromising profitability.
To grow sustainably, Growee needed a data-first partner to turn awareness into measurable results — connecting product discovery with sales efficiency.
“We always believed in creating better snacking experiences, but scaling awareness into measurable sales was tough. Xena helped us understand our customers and align our strategy with data. The growth since then has been steady and rewarding.”
-Co-Founder, Growee Foods
XENA’s Approach
Through XENA 360, Xena Intelligence deployed a hybrid strategy focused on visibility expansion, intent segmentation, and automation-led performance control.
1.Intent-Driven Keyword Strategy
Segmented campaigns across audiences looking for plant-based, clean snacking, and gourmet spreads.
Used Foresight AI to uncover untapped, low-competition keywords such as “vegan cheese dip,” “healthy sandwich spread,” and “no preservative dip.”
2.Ad Automation & Smart Scaling
Implemented AI-powered bid adjustments to optimize profitability while sustaining growth momentum.
Introduced dynamic dayparting and pacing rules, ensuring peak-time visibility without overspend.
3.Listing & Content Optimization
Enhanced product detail pages with updated imagery, emphasizing freshness, clean ingredients, and taste appeal.
Optimized bullet points and backend keywords to align with emerging consumer search patterns.
4.Performance Intelligence Dashboard
Integrated real time analytics to track ad performance across SKU clusters.
Enabled precise decision making on where to scale and where to consolidate ad spend.
“The insights from Xena completely changed how we view our ad performance. Instead of chasing impressions, we’re now focused on the right keywords, the right hours, and the right customers. The numbers speak for themselves.”
— Marketing Lead, Growee Foods
Results
66% Increase in Total Sales
Optimized listings and targeted audience campaigns led to consistent growth across multiple SKUs. The brand gained stronger traction among conscious consumers and health-focused households, fueling repeat orders.
103.7% Growth in Ad-Driven Revenue
The strategic redistribution of budget to long-tail, intent-based keywords doubled ad-attributed sales without increasing total ad spend.
28% Improvement in ROAS
The brand’s ad performance saw a sustained upward trajectory as automation eliminated wasted spend and focused on high-converting keywords.
32% TACoS Efficiency Improvement
Blended costs dropped significantly as organic ranking improved and ad dependency decreased. The shift from paid-first to balanced growth helped Growee maintain profit stability while scaling.
Category Positioning Upgrade
With XENA 360’s optimization, Growee redefined its place in the natural foods category recognized not just as a niche vegan brand, but as a flavorful, everyday alternative to traditional spreads and dips.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
Book a Meeting
Book a Meeting
Growee Foods, a U.S.-based clean-label brand offering naturally indulgent vegan dips and spreads, partnered with XENA Intelligence to drive marketplace growth and expand its audience reach. In just one quarter, Growee achieved 66% total sales growth, a 103.7% increase in ad-driven sales, and a 28% boost in ROAS, all while improving TACoS by 32%.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Customer
Growee
Industry
Food & Beverage
Challenges
Growee’s range of plant-based dips and spreads offered a unique value proposition — clean, nutrient-rich, and indulgent — yet the brand faced significant challenges common to early-stage food innovators:
Category Saturation: The dips & spreads aisle was dominated by large brands with deep-pocketed ad budgets and long-standing brand recall. Competing for attention among hummus, nut butters, and queso substitutes meant high CPCs and limited visibility.
Niche Awareness: Consumers were unfamiliar with the concept of “naturally indulgent” — a message that needed education as much as promotion. The brand’s creative messaging often outperformed in engagement but underperformed in conversion.
Underutilized Keywords: Previous campaigns centered on generic food search terms, missing valuable micro-intents like “vegan queso dip,” “guilt-free spread,” and “clean snacking dips.”
Scaling Hesitation: Without unified performance visibility across ad groups, Growee struggled to determine where to scale spend without compromising profitability.
To grow sustainably, Growee needed a data-first partner to turn awareness into measurable results — connecting product discovery with sales efficiency.
“We always believed in creating better snacking experiences, but scaling awareness into measurable sales was tough. Xena helped us understand our customers and align our strategy with data. The growth since then has been steady and rewarding.”
-Co-Founder, Growee Foods
XENA’s Approach
Through XENA 360, Xena Intelligence deployed a hybrid strategy focused on visibility expansion, intent segmentation, and automation-led performance control.
1.Intent-Driven Keyword Strategy
Segmented campaigns across audiences looking for plant-based, clean snacking, and gourmet spreads.
Used Foresight AI to uncover untapped, low-competition keywords such as “vegan cheese dip,” “healthy sandwich spread,” and “no preservative dip.”
2.Ad Automation & Smart Scaling
Implemented AI-powered bid adjustments to optimize profitability while sustaining growth momentum.
Introduced dynamic dayparting and pacing rules, ensuring peak-time visibility without overspend.
3.Listing & Content Optimization
Enhanced product detail pages with updated imagery, emphasizing freshness, clean ingredients, and taste appeal.
Optimized bullet points and backend keywords to align with emerging consumer search patterns.
4.Performance Intelligence Dashboard
Integrated real time analytics to track ad performance across SKU clusters.
Enabled precise decision making on where to scale and where to consolidate ad spend.
“The insights from Xena completely changed how we view our ad performance. Instead of chasing impressions, we’re now focused on the right keywords, the right hours, and the right customers. The numbers speak for themselves.”
— Marketing Lead, Growee Foods
Results
66% Increase in Total Sales
Optimized listings and targeted audience campaigns led to consistent growth across multiple SKUs. The brand gained stronger traction among conscious consumers and health-focused households, fueling repeat orders.
103.7% Growth in Ad-Driven Revenue
The strategic redistribution of budget to long-tail, intent-based keywords doubled ad-attributed sales without increasing total ad spend.
28% Improvement in ROAS
The brand’s ad performance saw a sustained upward trajectory as automation eliminated wasted spend and focused on high-converting keywords.
32% TACoS Efficiency Improvement
Blended costs dropped significantly as organic ranking improved and ad dependency decreased. The shift from paid-first to balanced growth helped Growee maintain profit stability while scaling.
Category Positioning Upgrade
With XENA 360’s optimization, Growee redefined its place in the natural foods category recognized not just as a niche vegan brand, but as a flavorful, everyday alternative to traditional spreads and dips.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
