Sustainable Living: How XENA Helped Green Llama Scale on Amazon and Expand Its Reach
2X
Quarterly Sales Growth
26
New Product Launches
25%
Increase In Conversion Rate
“XENA’s expertise and AI-driven tools helped us grow quickly while staying true to our sustainability values.”
— Mathew Keasey, Green Llama
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Customer
Green Llama
Industry
Sustainable Home & Kitchen Products
Challenges
Navigating the Competitive Eco-Friendly Market
Green Llama, an eco-friendly product brand, faced: wellness brand offering premium health supplements, faced:
-Difficulty Standing Out in a Saturated Market
The eco-friendly space was crowded with established brands, making it difficult to gain visibility.
-Ineffective Advertising and High Customer Acquisition Costs
Broad ad targeting and manual campaign management led to high costs and low conversion rates.
-Underoptimized Product Listings
Product pages lacked clear, optimized content that communicated the brand's sustainable mission and product benefits effectively.
“XENA’s approach helped us amplify our brand’s message and boost sales without compromising our sustainability ethos.”
— Mathew Keasey, Green Llama
Solution
Targeted Campaigns and Content Optimization Powered by AI
XENA delivered:
Refined Campaign Management with Xena360
XENA optimized advertising efforts by targeting high-intent customers with precise keyword segmentation and automated bidding, leading to an increase in ROAS.
Content Enhancement via BrandVoice AI
Product listings were revamped with SEO-focused titles, descriptions, and A+ content that aligned with Green Llama’s values and captured customer interest.
Real-Time Analytics and Data-Driven Adjustments
XENA’s analytics platform enabled continuous monitoring and agile campaign optimizations to stay aligned with shifting market trends.
“Their insights allowed us to align our campaigns perfectly with our target customers.”
— Marketing Manager, Green Llama
Results
Achieving Strong Growth and Strengthening Market Position
Within 10 weeks:
Sales grew by 2x Quarterly Sales Growth with a 25% Increase In Conversion Rate.
Product visibility increased by 120%, helping Green Llama rank higher for eco-friendly product categories.
Advertising spend efficiency improved, reducing wasted spend by 25%.
Green Llama solidified its position as a leading eco-friendly brand on Amazon.
“The level of detail XENA provided in our content optimization made a real difference in customer engagement.”
— Sales Lead, Green Llama
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Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s expertise and AI-driven tools helped us grow quickly while staying true to our sustainability values.”
— Mathew Keasey, Green Llama
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Green Llama
Industry
Sustainable Home & Kitchen Products
Challenges
Navigating the Competitive Eco-Friendly Market
Green Llama, an eco-friendly product brand, faced: wellness brand offering premium health supplements, faced:
-Difficulty Standing Out in a Saturated Market
The eco-friendly space was crowded with established brands, making it difficult to gain visibility.
-Ineffective Advertising and High Customer Acquisition Costs
Broad ad targeting and manual campaign management led to high costs and low conversion rates.
-Underoptimized Product Listings
Product pages lacked clear, optimized content that communicated the brand's sustainable mission and product benefits effectively.
“XENA’s approach helped us amplify our brand’s message and boost sales without compromising our sustainability ethos.”
— Mathew Keasey, Green Llama
Solution
Targeted Campaigns and Content Optimization Powered by AI
XENA delivered:
Refined Campaign Management with Xena360
XENA optimized advertising efforts by targeting high-intent customers with precise keyword segmentation and automated bidding, leading to an increase in ROAS.
Content Enhancement via BrandVoice AI
Product listings were revamped with SEO-focused titles, descriptions, and A+ content that aligned with Green Llama’s values and captured customer interest.
Real-Time Analytics and Data-Driven Adjustments
XENA’s analytics platform enabled continuous monitoring and agile campaign optimizations to stay aligned with shifting market trends.
“Their insights allowed us to align our campaigns perfectly with our target customers.”
— Marketing Manager, Green Llama
Results
Achieving Strong Growth and Strengthening Market Position
Within 10 weeks:
Sales grew by 2x Quarterly Sales Growth with a 25% Increase In Conversion Rate.
Product visibility increased by 120%, helping Green Llama rank higher for eco-friendly product categories.
Advertising spend efficiency improved, reducing wasted spend by 25%.
Green Llama solidified its position as a leading eco-friendly brand on Amazon.
“The level of detail XENA provided in our content optimization made a real difference in customer engagement.”
— Sales Lead, Green Llama
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands