From Clicks to Conversions: How Frontech Created a 169% Ad Sales in Consumer Electronics with XENA 360
Customer :
Frontech
Industry :
Consumer Electronics
162%
Total Sales Increase
169%
Ad Sales Growth
68%
ROAS Improvement
This story showcases the journey of Frontech, a consumer electronics brand, from struggling with visibility to achieving a 162% sales increase on Amazon with the power of strategic optimization by XENA 360.
In a fiercely competitive consumer electronics market, where brands constantly battle for visibility, Frontech sought to establish itself as a top contender. While they had a solid product lineup, their Amazon growth had stalled due to high advertising costs and inefficient visibility strategies. That’s when XENA 360 stepped in to turn things around.
Challenges
Despite offering high-quality consumer electronics, Frontech struggled with profitability and efficiency on Amazon. Their advertising costs were eating into margins, and their ROAS remained suboptimal. Additionally, their listings lacked optimization, making it difficult to attract and convert potential customers. With rising competition and fluctuating ad performance, scaling sustainably was a significant challenge. Another major issue was their lack of SEO-optimized A+ Content, which significantly impacted their ability to convert traffic into sales. With visually uninspiring and text-heavy product descriptions, customers weren’t engaging with the brand’s story, resulting in lower dwell times and weaker conversion rates.
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Working with XENA 360 completely changed our trajectory on Amazon. Their AI-driven strategies and data-backed decisions didn’t just drive sales—they helped us build a sustainable, high-growth brand in the electronics space.
Solution
Partnering with XENA 360, Frontech underwent a data-driven transformation. Our approach focused on:
AI-Powered Optimization: Leveraging Foresight, our AI-backed keyword and listing optimization tool, we identified and implemented high-converting search terms, ensuring Frontech’s products appeared in front of the right audience.
Strategic Ad Restructuring: We overhauled Frontech’s ad campaigns, eliminating wasteful spending and reallocating budgets towards high-performing placements, boosting ROAS significantly.
SEO-Optimized A+ Content for Higher Conversions Recognizing the lack of engaging content, we designed visually compelling, SEO-optimized A+ Content, which communicated the value of product as well as the brand and boosted engagement multiple folds.
The Result
The impact was undeniable. With XENA 360’s expertise, Frontech:
Increased total sales by 162%, making them a dominant player in their category.
Boosted ad sales by 169%, driving more conversions while improving efficiency.
Enhanced ROAS by 68%, ensuring every dollar spent on advertising yielded greater returns.
Reduced TACOS by 39%, improving profitability and setting the stage for long-term success.
