Game On: How XENA Helped Deal & Dink Ignite Growth in the Pickleball Gaming Market
50.61%
Monthly Sales Growth
106.32%
Ad Sales Growth
50.95%
TACoS Improvement
Deal & Dink is the world’s first on-court pickleball card game created to make every match more exciting, social, and competitive. Whether players are battling it out with friends, engaging their pickleball club, or hosting a family match, Deal & Dink introduces fun challenges, strategy twists, and unforgettable moments to every rally. Designed for the fastest-growing sport in America, it blends gameplay, community, and creativity into one unique courtside experience.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Customer
Deal & Dink
Industry
Home & Kitchen
Challenges
Standing Out in the Rapidly Growing Pickleball Market
With pickleball exploding in popularity, dozens of brands are launching accessories, gadgets, and gear but Deal & Dink had a unique product category that customers didn’t always know to search for.
Category Awareness Was Low for a New Product Type
Because on-court card games are new to the market, Deal & Dink struggled to appear in searches where customers weren’t yet actively looking for such a product.
Scaling Ads Without Wasting Budget
Pickleball keywords are competitive and expensive, making it difficult to scale paid campaigns while maintaining strong ROAS.
Communicating the Fun, Social Value of the Game
Listing pages needed to capture the gameplay excitement something hard to express through standard marketplace formats.
“We had an amazing product, but people needed to see how fun it really is. XENA helped turn that into content and strategy.”
– Operations Lead, Deal & Dink
XENA’s Approach
Strategic Category Positioning and Audience Targeting for a New Product Type
XENA focused on building awareness, improving reach across pickleball audiences, and positioning Deal & Dink as a must-have game for courtside fun.
XENA 360 for Precision Ad Targeting
Using AI-driven signals, XENA targeted pickleball players, club members, sports-community buyers, and gift shoppers. This led to an enormous 106.32% surge in ad-attributed sales and a 27.05% increase in ROAS.
Storytelling-Led Product Content
We rebuilt listing content to showcase gameplay energy-highlighting social interaction, challenges, laughter, and the fun of adding unpredictability to every match.
Marketplace Visibility through Smart Keyword Strategy
XENA optimized SEO around gift categories, sports games, social games, and pickleball accessories, dramatically expanding search visibility for a product category that previously had no defined space.
“Once XENA refined our positioning, customers instantly understood what the product was, and why they needed it. That changed everything.”
– Marketing Manager, Deal & Dink
Results
Turning a New Game Concept into a Fast-Growing Bestseller
Deal & Dink achieved a 50.61% monthly sales increase, fueled by a 106.32% rise in ad sales and a 27.05% improvement in ROAS. With better targeting and organic momentum, TACoS improved by 50.95%, unlocking healthier, more scalable growth.
More importantly, XENA helped Deal & Dink define and dominate a new niche within the booming pickleball market-positioning the brand not just as a product, but as an experience that elevates every match.
Deal & Dink is now emerging as the go-to social game for pickleball lovers everywhere, blending energy, community, and courtside excitement-powered by XENA’s strategic marketplace acceleration.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
Book a Meeting
Book a Meeting
Deal & Dink is the world’s first on-court pickleball card game created to make every match more exciting, social, and competitive. Whether players are battling it out with friends, engaging their pickleball club, or hosting a family match, Deal & Dink introduces fun challenges, strategy twists, and unforgettable moments to every rally. Designed for the fastest-growing sport in America, it blends gameplay, community, and creativity into one unique courtside experience.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Customer
Deal & Dink
Industry
Home & Kitchen
Challenges
Standing Out in the Rapidly Growing Pickleball Market
With pickleball exploding in popularity, dozens of brands are launching accessories, gadgets, and gear but Deal & Dink had a unique product category that customers didn’t always know to search for.
Category Awareness Was Low for a New Product Type
Because on-court card games are new to the market, Deal & Dink struggled to appear in searches where customers weren’t yet actively looking for such a product.
Scaling Ads Without Wasting Budget
Pickleball keywords are competitive and expensive, making it difficult to scale paid campaigns while maintaining strong ROAS.
Communicating the Fun, Social Value of the Game
Listing pages needed to capture the gameplay excitement something hard to express through standard marketplace formats.
“We had an amazing product, but people needed to see how fun it really is. XENA helped turn that into content and strategy.”
– Operations Lead, Deal & Dink
XENA’s Approach
Strategic Category Positioning and Audience Targeting for a New Product Type
XENA focused on building awareness, improving reach across pickleball audiences, and positioning Deal & Dink as a must-have game for courtside fun.
XENA 360 for Precision Ad Targeting
Using AI-driven signals, XENA targeted pickleball players, club members, sports-community buyers, and gift shoppers. This led to an enormous 106.32% surge in ad-attributed sales and a 27.05% increase in ROAS.
Storytelling-Led Product Content
We rebuilt listing content to showcase gameplay energy-highlighting social interaction, challenges, laughter, and the fun of adding unpredictability to every match.
Marketplace Visibility through Smart Keyword Strategy
XENA optimized SEO around gift categories, sports games, social games, and pickleball accessories, dramatically expanding search visibility for a product category that previously had no defined space.
“Once XENA refined our positioning, customers instantly understood what the product was, and why they needed it. That changed everything.”
– Marketing Manager, Deal & Dink
Results
Turning a New Game Concept into a Fast-Growing Bestseller
Deal & Dink achieved a 50.61% monthly sales increase, fueled by a 106.32% rise in ad sales and a 27.05% improvement in ROAS. With better targeting and organic momentum, TACoS improved by 50.95%, unlocking healthier, more scalable growth.
More importantly, XENA helped Deal & Dink define and dominate a new niche within the booming pickleball market-positioning the brand not just as a product, but as an experience that elevates every match.
Deal & Dink is now emerging as the go-to social game for pickleball lovers everywhere, blending energy, community, and courtside excitement-powered by XENA’s strategic marketplace acceleration.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
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