Comfort Meets Convenience: How XENA Fueled Comfortica Classics’ Rapid Amazon Expansion
44%
Reduction in Ad Spend
4X
Sales Growth YoY
8X
Increase In Conversion Rate
“XENA’s expertise helped us unlock new customer segments and maximize our ad spend efficiency.”
— Founder, Comfortica Classics
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
EcoSoul Home
Industry
Sustainable Home & Kitchen Products
Challenges
Scaling Comfortica Classics Amid Growing Competition and Market Complexity
Comfortica Classics, a premium home essentials brand, faced:
High Customer Acquisition Costs
Rising ad costs and inefficient bidding limited profitability and growth.
Limited Brand Awareness on Amazon
Low organic rankings and minimal content optimization affected discoverability.
Disjointed Marketing Efforts
Fragmented campaigns and lack of data integration reduced impact across ad types.
“With XENA’s partnership, we not only grew sales but also built a sustainable brand presence on Amazon.”
— Founder, Comfortica Classics
Solution
Driving Growth with Data-Backed Precision and Content Excellence
XENA’s tailored approach included:
Targeted Campaign Restructuring with Xena360
We optimized keyword clusters and real-time bidding, focusing on high-intent shoppers to reduce costs and improve ROAS.
Content Enhancement via BrandVoice AI
Enhanced product detail pages with engaging copy, visuals, and A+ content to boost conversions and brand trust.
Integrated Analytics & Continuous Optimization
Ongoing performance tracking and AI-driven adjustments ensured responsiveness to market changes and maximized ROI.
“Their data-driven approach and attentive service made scaling seamless and efficient.”
— Marketing Manager, Comfortica Classics
Results
Rapid Growth and Elevated Brand Positioning
Within 9 weeks:
Reduction in Ad Spend by 44% with a 4X Sales Growth YoY.
Increase In Conversion Rate by 8x, driving higher traffic and engagement.
Customer acquisition costs decreased by 25%, improving overall profitability.
Comfortica Classics secured a strong foothold in key home essentials categories.
“The clarity and speed of execution from XENA gave us confidence to scale faster than we imagined.”
— Operations Lead, Comfortica Classics
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Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s expertise helped us unlock new customer segments and maximize our ad spend efficiency.”
— Founder, Comfortica Classics
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
EcoSoul Home
Industry
Sustainable Home & Kitchen Products
Challenges
Scaling Comfortica Classics Amid Growing Competition and Market Complexity
Comfortica Classics, a premium home essentials brand, faced:
High Customer Acquisition Costs
Rising ad costs and inefficient bidding limited profitability and growth.
Limited Brand Awareness on Amazon
Low organic rankings and minimal content optimization affected discoverability.
Disjointed Marketing Efforts
Fragmented campaigns and lack of data integration reduced impact across ad types.
“With XENA’s partnership, we not only grew sales but also built a sustainable brand presence on Amazon.”
— Founder, Comfortica Classics
Solution
Driving Growth with Data-Backed Precision and Content Excellence
XENA’s tailored approach included:
Targeted Campaign Restructuring with Xena360
We optimized keyword clusters and real-time bidding, focusing on high-intent shoppers to reduce costs and improve ROAS.
Content Enhancement via BrandVoice AI
Enhanced product detail pages with engaging copy, visuals, and A+ content to boost conversions and brand trust.
Integrated Analytics & Continuous Optimization
Ongoing performance tracking and AI-driven adjustments ensured responsiveness to market changes and maximized ROI.
“Their data-driven approach and attentive service made scaling seamless and efficient.”
— Marketing Manager, Comfortica Classics
Results
Rapid Growth and Elevated Brand Positioning
Within 9 weeks:
Reduction in Ad Spend by 44% with a 4X Sales Growth YoY.
Increase In Conversion Rate by 8x, driving higher traffic and engagement.
Customer acquisition costs decreased by 25%, improving overall profitability.
Comfortica Classics secured a strong foothold in key home essentials categories.
“The clarity and speed of execution from XENA gave us confidence to scale faster than we imagined.”
— Operations Lead, Comfortica Classics
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands