Brewing Growth: How XENA Helped Blooms & Leopard Strengthen Its Position in the Premium Tea Market
33%
Monthly Sales Growth
11%
Increase in Ad ROAS
128%
Boost in Marketplace Visibility
"As a small but ambitious tea brand, we needed help to compete with bigger players who dominated the space. XENA gave us the structure, insights, and confidence to scale effectively."
– Megh, Founder, Blooms & Leopard
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Customer
Blooms & Leopard
Industry
Food & Beverage
Challenges
Competing in the Crowded Tea & Wellness Category
Blooms & Leopard specializes in premium black and green teas, but entering a category where global giants already had stronghold required strategic precision.
Standing Out Against Established Tea Brands
With household names already commanding the tea market, Blooms & Leopard struggled to capture visibility on eCommerce platforms where bigger brands monopolized top spots.
Educating Consumers on Premium Value
Unlike commoditized tea products, Blooms & Leopard emphasized quality sourcing, freshness, and artisanal blends. Communicating this premium positioning to cost-conscious online shoppers was a key hurdle.
Scaling Efficiently Without Overspending
With limited marketing resources, the brand needed a strategy that maximized every advertising dollar while ensuring measurable growth in sales and visibility.
"Before working with XENA, our ads were running, but they weren’t converting at the level we needed. Their approach to data-backed targeting changed everything."
– Marketing Manager, Blooms & Leopard
Solution
Data-Driven Campaigns and Marketplace Optimization
XENA introduced a tailored growth plan that balanced storytelling, precise targeting, and marketplace positioning.
Smart Ad Campaign Management with XENA 360
By refining campaign segmentation and audience targeting, XENA improved the efficiency of ad spend. Automated bidding strategies aligned with consumer search intent, leading to an 11% MoM lift in ROAS.
Content That Highlighted Premium Differentiation
XENA’s creative team crafted compelling content that spotlighted Blooms & Leopard’s unique blends, freshness promise, and artisanal sourcing, making the brand stand out against generic tea listings.
Marketplace Visibility Enhancements
Optimized keywords, enhanced product pages, and strategic placement gave Blooms & Leopard a 128% increase in marketplace visibility, helping the brand appear in top searches for premium black and green tea.
"The biggest difference working with XENA is how they integrated data and creativity. They didn’t just increase numbers; they helped us tell our story more powerfully online."
– Head of Operations, Blooms & Leopard
Results
Brewing Lasting Success in the Tea Market
In just a few months, Blooms & Leopard achieved 33% month-over-month sales growth, alongside an 11% improvement in ad ROAS. Marketplace visibility surged by 128%, enabling the brand to compete more confidently with established tea giants.
Beyond metrics, the collaboration gave Blooms & Leopard a scalable model for growth. With optimized campaigns, improved efficiency, and stronger storytelling, the brand successfully carved its space in the premium tea segment.
Today, Blooms & Leopard is not only enjoying improved sales but also earning recognition as a rising premium tea brand that resonates with health-conscious and quality-driven consumers.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
Book a Meeting
Book a Meeting
"As a small but ambitious tea brand, we needed help to compete with bigger players who dominated the space. XENA gave us the structure, insights, and confidence to scale effectively."
– Megh, Founder, Blooms & Leopard
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Customer
Blooms & Leopard
Industry
Food & Beverage
Challenges
Competing in the Crowded Tea & Wellness Category
Blooms & Leopard specializes in premium black and green teas, but entering a category where global giants already had stronghold required strategic precision.
Standing Out Against Established Tea Brands
With household names already commanding the tea market, Blooms & Leopard struggled to capture visibility on eCommerce platforms where bigger brands monopolized top spots.
Educating Consumers on Premium Value
Unlike commoditized tea products, Blooms & Leopard emphasized quality sourcing, freshness, and artisanal blends. Communicating this premium positioning to cost-conscious online shoppers was a key hurdle.
Scaling Efficiently Without Overspending
With limited marketing resources, the brand needed a strategy that maximized every advertising dollar while ensuring measurable growth in sales and visibility.
"Before working with XENA, our ads were running, but they weren’t converting at the level we needed. Their approach to data-backed targeting changed everything."
– Marketing Manager, Blooms & Leopard
Solution
Data-Driven Campaigns and Marketplace Optimization
XENA introduced a tailored growth plan that balanced storytelling, precise targeting, and marketplace positioning.
Smart Ad Campaign Management with XENA 360
By refining campaign segmentation and audience targeting, XENA improved the efficiency of ad spend. Automated bidding strategies aligned with consumer search intent, leading to an 11% MoM lift in ROAS.
Content That Highlighted Premium Differentiation
XENA’s creative team crafted compelling content that spotlighted Blooms & Leopard’s unique blends, freshness promise, and artisanal sourcing, making the brand stand out against generic tea listings.
Marketplace Visibility Enhancements
Optimized keywords, enhanced product pages, and strategic placement gave Blooms & Leopard a 128% increase in marketplace visibility, helping the brand appear in top searches for premium black and green tea.
"The biggest difference working with XENA is how they integrated data and creativity. They didn’t just increase numbers; they helped us tell our story more powerfully online."
– Head of Operations, Blooms & Leopard
Results
Brewing Lasting Success in the Tea Market
In just a few months, Blooms & Leopard achieved 33% month-over-month sales growth, alongside an 11% improvement in ad ROAS. Marketplace visibility surged by 128%, enabling the brand to compete more confidently with established tea giants.
Beyond metrics, the collaboration gave Blooms & Leopard a scalable model for growth. With optimized campaigns, improved efficiency, and stronger storytelling, the brand successfully carved its space in the premium tea segment.
Today, Blooms & Leopard is not only enjoying improved sales but also earning recognition as a rising premium tea brand that resonates with health-conscious and quality-driven consumers.
Find More Case Studies
Ready to Take Your E-Commerce Growth to the Next Level?
Discover how XENA helps brands and sellers optimize listings, boost visibility, and stay ahead in competitive marketplaces.
Book a Meeting
