Elevating Equine Care: How XENA Helped Black Hoof Achieve Rapid Growth on Amazon
35%
Month-over-Month Sales Growth
1.5X
Increase in ROAS
225%
Online Marketplace Visibility
XENA’s data-driven approach and expert campaign management transformed our Amazon sales strategy.
-Gagan Gupta, CEO at Black Hoof
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Black Hoof Saddlery
Industry
Horse Accessories
Challenges
Navigating a Niche Equine Care Market with High Competition
Black Hoof, a specialized equine hoof care brand, faced:
Low Visibility Among Target Customers
Despite quality products, listings lacked discoverability and rank in competitive categories.
Suboptimal Advertising Strategy
Manual bidding and broad targeting limited ad efficiency and return on ad spend.
Content That Didn’t Fully Educate
Product descriptions missed key benefits and lacked engaging storytelling to convert buyers.
“XENA helped us connect better with our customers and scale efficiently on Amazon.”
-Gagan Gupta, CEO at Black Hoof
Solution
Precision Marketing and Content Revamp Powered by XENA
XENA deployed:
Xena360 Campaign Optimization
Leveraged buyer intent data for targeted ads with real-time bid automation, maximizing ROI.
BrandVoice AI Content Enhancement
Crafted compelling, benefit-focused product descriptions and A+ content that resonated with customers.
Continuous Analytics and Agile Adjustments
Ongoing campaign monitoring allowed quick responses to performance trends and market shifts.
“Their expertise in content and campaign strategy was instrumental in our success.”
— Marketing Manager, Black Hoof
Results
Driving Growth and Strengthening Brand Positioning
In 9 weeks:
Sales increased by 35% YoY with a 1.5x ROAS uplift.
Product visibility improved by 225%, securing top rankings for critical keywords.
Advertising spend efficiency increased, reducing wasted costs by 28%.
Black Hoof became a leading name in equine hoof care products on Amazon.
“Partnering with XENA gave us the agility and insights we needed to outperform competitors.”
— Sales Director, Black Hoof
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Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
XENA’s data-driven approach and expert campaign management transformed our Amazon sales strategy.
-Gagan Gupta, CEO at Black Hoof
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Black Hoof Saddlery
Industry
Horse Accessories
Challenges
Navigating a Niche Equine Care Market with High Competition
Black Hoof, a specialized equine hoof care brand, faced:
Low Visibility Among Target Customers
Despite quality products, listings lacked discoverability and rank in competitive categories.
Suboptimal Advertising Strategy
Manual bidding and broad targeting limited ad efficiency and return on ad spend.
Content That Didn’t Fully Educate
Product descriptions missed key benefits and lacked engaging storytelling to convert buyers.
“XENA helped us connect better with our customers and scale efficiently on Amazon.”
-Gagan Gupta, CEO at Black Hoof
Solution
Precision Marketing and Content Revamp Powered by XENA
XENA deployed:
Xena360 Campaign Optimization
Leveraged buyer intent data for targeted ads with real-time bid automation, maximizing ROI.
BrandVoice AI Content Enhancement
Crafted compelling, benefit-focused product descriptions and A+ content that resonated with customers.
Continuous Analytics and Agile Adjustments
Ongoing campaign monitoring allowed quick responses to performance trends and market shifts.
“Their expertise in content and campaign strategy was instrumental in our success.”
— Marketing Manager, Black Hoof
Results
Driving Growth and Strengthening Brand Positioning
In 9 weeks:
Sales increased by 35% YoY with a 1.5x ROAS uplift.
Product visibility improved by 225%, securing top rankings for critical keywords.
Advertising spend efficiency increased, reducing wasted costs by 28%.
Black Hoof became a leading name in equine hoof care products on Amazon.
“Partnering with XENA gave us the agility and insights we needed to outperform competitors.”
— Sales Director, Black Hoof
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands