Brightening Health-Tech Growth: How XENA Helped BEACON40 Expand Its Reach on Amazon
148%
Sales Growth MoM
2.9x
Increase in ROAS
525%
Boost in Product Visibility
“XENA’s expertise in both data and storytelling helped us reach the right audience and convert them effectively.”
-Ale Antoncik Narcisse, BEACON40
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Beacon40
Industry
Consumer Electronics
Challenges
Navigating a Niche Health-Tech Category with Complex Buyer Behavior
BEACON40, a cognitive health-tech company offering light therapy lamps, faced:
Low Category Awareness
Many customers were unfamiliar with light therapy products, resulting in slower conversions.
Content That Didn’t Educate
Product listings lacked the education and clarity needed to build consumer trust and explain product benefits.
Ad Spend Without Precision
Broad campaigns failed to reach the right segments, leading to inefficient spend and low ROAS.
“We saw a clear impact not just in sales, but in how well our product message resonated.”
-Ale Antoncik Narcisse, BEACON40
Solution
A Smart Blend of Performance Marketing and Education-Focused Content
XENA’s custom strategy included:
Hyper-Targeted Ad Campaigns via Xena360
Focused keyword segmentation and real-time bid automation attracted high-intent, informed buyers.
Educational Content via BrandVoice AI
Refreshed product listings with informative, benefit-driven descriptions and A+ content that simplified science for consumers.
Analytics-Powered Iteration
Weekly optimization cycles using XENA’s analytics engine helped BEACON40 adapt to real-time performance insights.
“XENA helped us speak our customers’ language—something we had struggled with before.”
— Marketing Manager, BEACON40
Results
Scaling Trust, Traffic, and Revenue
Within 8 weeks:
Sales increased by 148% MoM with a 2.9x ROAS uplift.
Product visibility jumped by 525%, ranking BEACON40 on top search results in its niche.
Improved customer education led to a 40% lift in conversion rate.
BEACON40 gained recognition as one of the leading light therapy products on Amazon.
“From visibility to conversion, XENA guided every aspect of our growth.”
— E-commerce Operations Lead, BEACON40
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Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s expertise in both data and storytelling helped us reach the right audience and convert them effectively.”
-Ale Antoncik Narcisse, BEACON40
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Beacon40
Industry
Consumer Electronics
Challenges
Navigating a Niche Health-Tech Category with Complex Buyer Behavior
BEACON40, a cognitive health-tech company offering light therapy lamps, faced:
Low Category Awareness
Many customers were unfamiliar with light therapy products, resulting in slower conversions.
Content That Didn’t Educate
Product listings lacked the education and clarity needed to build consumer trust and explain product benefits.
Ad Spend Without Precision
Broad campaigns failed to reach the right segments, leading to inefficient spend and low ROAS.
“We saw a clear impact not just in sales, but in how well our product message resonated.”
-Ale Antoncik Narcisse, BEACON40
Solution
A Smart Blend of Performance Marketing and Education-Focused Content
XENA’s custom strategy included:
Hyper-Targeted Ad Campaigns via Xena360
Focused keyword segmentation and real-time bid automation attracted high-intent, informed buyers.
Educational Content via BrandVoice AI
Refreshed product listings with informative, benefit-driven descriptions and A+ content that simplified science for consumers.
Analytics-Powered Iteration
Weekly optimization cycles using XENA’s analytics engine helped BEACON40 adapt to real-time performance insights.
“XENA helped us speak our customers’ language—something we had struggled with before.”
— Marketing Manager, BEACON40
Results
Scaling Trust, Traffic, and Revenue
Within 8 weeks:
Sales increased by 148% MoM with a 2.9x ROAS uplift.
Product visibility jumped by 525%, ranking BEACON40 on top search results in its niche.
Improved customer education led to a 40% lift in conversion rate.
BEACON40 gained recognition as one of the leading light therapy products on Amazon.
“From visibility to conversion, XENA guided every aspect of our growth.”
— E-commerce Operations Lead, BEACON40
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands