Weaving Tradition into Modern Markets: How XENA Boosted Alpakita's Amazon Performance
32%
Month-over-Month Sales Growth
2.5x
Increase in ROAS
65%
Boost in Online Marketplace Visibility
“XENA’s AI-driven strategies enabled us to showcase our heritage-rich products effectively, reaching a broader audience without compromising our values.”
-Camilo Giraldo, Founder, Alpakita’s
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Customer
Alpakitas
Industry
Home Bedding
Challenges
Bridging Cultural Heritage with E-commerce Dynamics
Alpakita's, renowned for its handcrafted alpaca wool products, faced:
Intense Marketplace Competition
Navigating a saturated Amazon marketplace with numerous vendors offering similar products.
Communicating Brand Ethos
Conveying the brand's commitment to ethical practices and cultural heritage within the constraints of Amazon listings.
Optimizing Visibility and Sales
Enhancing product discoverability and conversion rates without diluting brand integrity.
“XENA’s technology allowed us to maintain our brand's authenticity while effectively scaling our online presence.”
-Marketing Director, Alpakita's
Solution
Integrating AI-Powered Insights with Authentic Storytelling
XENA implemented a comprehensive strategy:
Enhanced Product Listings
Utilized AI to optimize product titles, descriptions, and keywords, improving SEO and customer engagement.
Targeted Advertising Campaigns
Deployed data-driven ad strategies focusing on high-intent audiences, maximizing ROAS.
Automated Inventory and Pricing Management
Streamlined operations to maintain competitiveness while upholding ethical standards.
Customer Engagement Optimization
Leveraged AI tools to provide timely and personalized customer interactions, fostering loyalty.
“The collaboration with XENA was instrumental in aligning our traditional values with modern e-commerce strategies.”
-Operations Lead, Alpakita's
Results
Sustainable Growth and Amplified Brand Presence
Within a short span:
Achieved a 32% month-over-month increase in sales.
Realized a 2.5x improvement in return on ad spend.
Enhanced online marketplace visibility by 65%, reaching a wider audience.
“Thanks to XENA’s data insights, we better understand our customers and tailor our approach for deeper engagement.”
-Customer Experience Manager, Alpakita's
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Trusted by 50+ brands
2025 XENA Intelligence Inc.
Louisville, Kentucky
“XENA’s AI-driven strategies enabled us to showcase our heritage-rich products effectively, reaching a broader audience without compromising our values.”
-Camilo Giraldo, Founder, Alpakita’s
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Customer
Alpakitas
Industry
Home Bedding
Challenges
Bridging Cultural Heritage with E-commerce Dynamics
Alpakita's, renowned for its handcrafted alpaca wool products, faced:
Intense Marketplace Competition
Navigating a saturated Amazon marketplace with numerous vendors offering similar products.
Communicating Brand Ethos
Conveying the brand's commitment to ethical practices and cultural heritage within the constraints of Amazon listings.
Optimizing Visibility and Sales
Enhancing product discoverability and conversion rates without diluting brand integrity.
“XENA’s technology allowed us to maintain our brand's authenticity while effectively scaling our online presence.”
-Marketing Director, Alpakita's
Solution
Integrating AI-Powered Insights with Authentic Storytelling
XENA implemented a comprehensive strategy:
Enhanced Product Listings
Utilized AI to optimize product titles, descriptions, and keywords, improving SEO and customer engagement.
Targeted Advertising Campaigns
Deployed data-driven ad strategies focusing on high-intent audiences, maximizing ROAS.
Automated Inventory and Pricing Management
Streamlined operations to maintain competitiveness while upholding ethical standards.
Customer Engagement Optimization
Leveraged AI tools to provide timely and personalized customer interactions, fostering loyalty.
“The collaboration with XENA was instrumental in aligning our traditional values with modern e-commerce strategies.”
-Operations Lead, Alpakita's
Results
Sustainable Growth and Amplified Brand Presence
Within a short span:
Achieved a 32% month-over-month increase in sales.
Realized a 2.5x improvement in return on ad spend.
Enhanced online marketplace visibility by 65%, reaching a wider audience.
“Thanks to XENA’s data insights, we better understand our customers and tailor our approach for deeper engagement.”
-Customer Experience Manager, Alpakita's
Find More Case Studies
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands