NEW

AI Visibility Platform

Know How AI Recommends Your Products

XENA tracks how ChatGPT, Gemini and Perplexity, describe your products SKU by SKU and tells you exactly what to change to get recommended more.

5X avg AI visibility lift
+32% conversion from optimized listings
200+ CPG brands trust XENA
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01. AI Visibility Score

Every SKU scored. Every engine tracked.

AI recommendations have always been a black box. XENA makes them measurable giving each product a clear visibility score based on real buyer-style queries across every major AI engines.

Score per Engine, per SKU

Each product receives a 0–100 AI visibility score broken down per engine ChatGPT, Gemini & Perplexity, you see exactly where you're strong, where you're weak, and why.

Score per Engine, per SKU

Each product receives a 0–100 AI visibility score broken down per engine ChatGPT, Gemini & Perplexity, you see exactly where you're strong, where you're weak, and why.

Score per Engine, per SKU

Each product receives a 0–100 AI visibility score broken down per engine ChatGPT, Gemini & Perplexity, you see exactly where you're strong, where you're weak, and why.

Competitor Benchmarking

See how your products compare within your category inside AI-generated answers. Spot gaps, missed signals, and opportunities to improve visibility against the top 5 competitors per search term.

Competitor Benchmarking

See how your products compare within your category inside AI-generated answers. Spot gaps, missed signals, and opportunities to improve visibility against the top 5 competitors per search term.

Competitor Benchmarking

See how your products compare within your category inside AI-generated answers. Spot gaps, missed signals, and opportunities to improve visibility against the top 5 competitors per search term.

Real AI Response Viewer

Read the actual outputs from ChatGPT, Gemini and Perplexity when asked about your category. See exactly how your brand is described and what competitors are being cited for that you're not.

Real AI Response Viewer

Read the actual outputs from ChatGPT, Gemini and Perplexity when asked about your category. See exactly how your brand is described and what competitors are being cited for that you're not.

Real AI Response Viewer

Read the actual outputs from ChatGPT, Gemini and Perplexity when asked about your category. See exactly how your brand is described and what competitors are being cited for that you're not.

Weekly Score History

Every score is tracked week-over-week. See how your visibility changes as you apply fixes with a clear before/after view per engine and per SKU, so you can prove ROI on every change.

Weekly Score History

Every score is tracked week-over-week. See how your visibility changes as you apply fixes with a clear before/after view per engine and per SKU, so you can prove ROI on every change.

Weekly Score History

Every score is tracked week-over-week. See how your visibility changes as you apply fixes with a clear before/after view per engine and per SKU, so you can prove ROI on every change.

Citation Rate & Share of Voice

How often does AI mention you vs. competitors for the same query? XENA tracks citation frequency, average ranking position, and share of voice across hundreds of real buyer prompts per product.

Citation Rate & Share of Voice

How often does AI mention you vs. competitors for the same query? XENA tracks citation frequency, average ranking position, and share of voice across hundreds of real buyer prompts per product.

Citation Rate & Share of Voice

How often does AI mention you vs. competitors for the same query? XENA tracks citation frequency, average ranking position, and share of voice across hundreds of real buyer prompts per product.

What your score actually means.

Every product gets a 0–100 AI Visibility Score. The number reflects how consistently AI engines mention, recommend, and correctly describe your product compared to competitors in your exact category.

0–39

Critical

AI engines rarely mention you. Competitors dominate every relevant buyer query in your category.

40–64

Developing

Occasional mentions. Significant content gaps and missing signals are holding you back.

40–64

Developing

Occasional mentions. Significant content gaps and missing signals are holding you back.

65–79

Competitive

Appearing regularly across engines. Some targeted optimization needed to reach top position.

65–79

Competitive

Appearing regularly across engines. Some targeted optimization needed to reach top position.

80–100

Dominant

AI consistently recommends you first. You are the category leader in AI search for your products.

80–100

Dominant

AI consistently recommends you first. You are the category leader in AI search for your products.

02. Recommendation Engine

Stop guessing. Start winning.

XENA identifies the specific signals AI systems rely on when recommending products and tells your team exactly what to change ranked by expected impact.

Prioritized by impact, tagged by engine

Every recommendation is ranked by its expected score lift and tagged to the specific AI engine it affects so you know whether you're optimizing for ChatGPT, Gemini, Perplexity, or all of them at once.

Impact-ranked fix queue

Highest-ROI changes surface first. Your team always knows where to start.

Engine-specific targeting

Each fix is tagged to the AI engines it affects no guesswork about where your effort goes.

Content gap analysis

See what competitors include in their listings that your products are missing and why it matters to AI.

Before/after score tracking

Apply a fix, re-score, and see exactly how much it moved the needle. Prove ROI to stakeholders with real numbers.

03. Knowledge Base

Your entire catalog. Connected. Always current.

XENA connects directly to your Amazon store, Shopify, and other channels pulling every product, variant, and attribute automatically. One connected catalog. Zero manual entry.

One source of truth for your entire catalog

When XENA scores visibility, generates content, or recommends fixes it draws from your Knowledge Base, not a blank slate. No re-entering context. No mismatched product information.

Connected store sync

Link Amazon Seller Central or Shopify in minutes. Titles, descriptions, attributes, variants, and ASINs synced automatically.

Single source of truth

Every product detail lives in one place. XENA always draws from the latest data, not cached or outdated information.

One-click content generation

With your catalog connected, AI-optimized listings, A+ content, and product descriptions take one click XENA already knows your products.

FREE INSTANT AUDIT

See your AI Score in 30 seconds.

Paste any Amazon ASIN, product URL, or SKU. We analyze your visibility across 3 AI engines and show you exactly what's broken no account needed.

No account required
No credit card
Results in 30 seconds

Free. No spam. Your data stays private.

Testimonials

Trusted by teams shipping to production

I highly recommend XENA for sustainable brands. They have helped us achieve amazing growth and ROI on Amazon.

Eric & JD

Founder, Modica

It's been absolutely incredible and I attribute a lot of our success to everything that XENA have been doing.

Stacia

Founder, Elcove

The ROI I would say has been through the roof ever since we partnered with XENA

Kate

Founder, Drink Simple

I know Xena is also a small business and I think your empathy for your clients is really high.

Hannah

Founder, Must Love

I highly recommend XENA for sustainable brands. They have helped us achieve amazing growth and ROI on Amazon.

Eric & JD

Founder, Modica

It's been absolutely incredible and I attribute a lot of our success to everything that XENA have been doing.

Stacia

Founder, Elcove

The ROI I would say has been through the roof ever since we partnered with XENA

Kate

Founder, Drink Simple

You've come in, you've changed all the copy on our pages and improved our ads. Xena have got us back on the right growth track.

Joshua

Founder,Titan Casket

With the help of XENA, we were able to grow our company in just a few years from nothing to a profitable million dollar Amazon business.

Paul

Founder, Go2kits

XENA dashboard is a game changer. My 20-hour PPC campaigns now take less than one.

Dan Wolff

Founder, TickEase

Trusting Xena to manage our Amazon presence has led to impressive sales growth and ROI, while relieving much of my stress.

Camilo

Founder, Alpakitas

XENA dashboard is a game changer. My 20-hour PPC campaigns now take less than one.

Dan Wolff

Founder, TickEase

Trusting Xena to manage our Amazon presence has led to impressive sales growth and ROI, while relieving much of my stress.

Camilo

Founder, Alpakitas

With XENA's help, we launched a profitable Amazon store. The competition can be overwhelming, but XENA helps manage this complexity.

Makayla

Founder, DetraPel

With XENA's help, we launched a profitable Amazon store. The competition can be overwhelming, but XENA helps manage this complexity.

Makayla

Founder, DetraPel

XENA’s tailored strategies and deep marketplace insights helped us unlock new growth channels and optimize our spend.

Eric Carver

Founder at MES

XENA’s insights and data driven strategies helped us achieve exceptional growth while aligning with our brand values.

Travis Steffens

CEO at Vitail

XENA’s expert insights and strategic optimization helped us scale rapidly on Amazon while staying true to our clean beauty brand values.

Teju Sawant

CEO at Skona

Comparison

Why CPG brands choose XENA

over generic GEO tools.

Other tools

Built for

Built for

SaaS, agencies, enterprise

SaaS, agencies, enterprise

DTC and CPG brands  

DTC and CPG brands  

Setup time

Setup time

Days to weeks

Days to weeks

Minutes  

Minutes  

Shopify and Amazon catalog sync

Shopify and Amazon catalog sync

Manual uploads

Manual uploads

Native integration  

Native integration  

Brand knowledge base

Brand knowledge base

Centralized  

Centralized  

Buyer intent mapping

Buyer intent mapping

Generic prompts

Generic prompts

Product specific intents with confidence scores  

Product specific intents with confidence scores  

Prompt level visibility scoring

Prompt level visibility scoring

Limited

Limited

Real time across engines

Real time across engines

Competitor benchmarking

Competitor benchmarking

Basic mentions

Basic mentions

Share of voice by intent and engine  

Share of voice by intent and engine  

Content optimization workflow

Content optimization workflow

Recommendations only

Recommendations only

Guided tasks and execution  

Guided tasks and execution  

Need a custom plan?

Need a custom plan?

We can tailor workflows, limits, and infrastructure to fit your team’s needs.

Customer Impact

Built for brands that know their product is great and need the world to find it.

" We knew we had the right product. We just didn't know how to make Amazon work for us. XENA changed that completely rebuilt our entire presence, and within six weeks we were ranking for our top search terms. It felt like having an in-house Amazon growth engine. "

Eric & JD Mitchell

Founders, Modica

+%

Sales Growth YoY

+%

Sales Growth YoY

X

Increase in ROAS

X

Increase in ROAS

- %

Drop in ACoS

- hrs

Drop in ACoS

- %

Drop in ACoS

GET STARTED

Your competitors are

already doing this.

Book a 30-minute demo and we'll run a live AI Visibility Score on one of your products — so you see exactly what's at stake before you commit to anything.

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