Pressing Ahead: How XENA Helped Westbourne Scale Its Avocado Oil Brand Online
49%
Monthly Sales Growth
26%
Increase in Ad ROAS
134%
Boost in Marketplace Visibility
"We had a great product in avocado oil, but our challenge was getting it in front of the right consumers. XENA helped us refine our positioning and unlock rapid growth."
– Head of Marketing, Westbourne
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Challenges
Entering the Premium Cooking Oil Segment
Westbourne produces high-quality avocado oil, but breaking into a market dominated by established olive oil and cooking oil brands was no easy task.
Competing Against Household Staples
Shoppers often defaulted to olive oil or generic vegetable oils, making avocado oil seem like a niche product. Westbourne needed to demonstrate its health benefits and culinary versatility to stand out.
Educating Health-Conscious Consumers
While avocado oil is gaining recognition, many consumers remained unfamiliar with its nutritional advantages. Creating awareness-driven messaging was critical to adoption.
Scaling Profitably in a Crowded Online Market
With premium pricing, Westbourne had to ensure ad efficiency so marketing dollars weren’t wasted competing against lower-cost alternatives.
"We were struggling to communicate why our avocado oil was worth choosing over cheaper options. XENA helped us highlight the value and reach the right buyers."
– Co-Founder, Westbourne
Solution
Insight-Led Campaigns and Marketplace Positioning
XENA built a growth roadmap focused on health-conscious and culinary-savvy consumers who valued quality over price.
XENA 360 for Smarter Campaign Management
Through AI-driven campaign segmentation, Westbourne reached audiences actively searching for healthy cooking alternatives. This led to a 26% MoM lift in ROAS, ensuring budget efficiency while expanding reach.
Messaging That Elevated Health & Lifestyle Benefits
XENA crafted content that positioned Westbourne’s avocado oil as nutritious, versatile, and premium, appealing to both wellness-driven households and gourmet cooks.
Marketplace Optimization for Category Growth
Keyword optimization, competitive analysis, and enhanced product content boosted Westbourne’s marketplace visibility by 134%, helping the brand gain traction against olive oil competitors.
"What impressed us most about XENA was how they combined performance marketing with storytelling. They didn’t just sell a product, they helped us sell our lifestyle vision."
– Operations Manager, Westbourne
Results
Becoming a Recognized Premium Oil Brand
Within just a few months, Westbourne achieved 49% MoM sales growth while improving advertising efficiency by 26% in ROAS. Marketplace visibility more than doubled, driving Westbourne into the spotlight of the premium cooking oils category.
The partnership with XENA not only scaled revenue but also solidified Westbourne’s positioning as a trusted, healthier alternative to traditional oils. With strong consumer awareness, efficient campaigns, and elevated brand visibility, Westbourne is now on track to expand its presence in both online and retail markets, firmly establishing avocado oil as a kitchen essential.
"We had a great product in avocado oil, but our challenge was getting it in front of the right consumers. XENA helped us refine our positioning and unlock rapid growth."
– Head of Marketing, Westbourne
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Challenges
Entering the Premium Cooking Oil Segment
Westbourne produces high-quality avocado oil, but breaking into a market dominated by established olive oil and cooking oil brands was no easy task.
Competing Against Household Staples
Shoppers often defaulted to olive oil or generic vegetable oils, making avocado oil seem like a niche product. Westbourne needed to demonstrate its health benefits and culinary versatility to stand out.
Educating Health-Conscious Consumers
While avocado oil is gaining recognition, many consumers remained unfamiliar with its nutritional advantages. Creating awareness-driven messaging was critical to adoption.
Scaling Profitably in a Crowded Online Market
With premium pricing, Westbourne had to ensure ad efficiency so marketing dollars weren’t wasted competing against lower-cost alternatives.
"We were struggling to communicate why our avocado oil was worth choosing over cheaper options. XENA helped us highlight the value and reach the right buyers."
– Co-Founder, Westbourne
Solution
Insight-Led Campaigns and Marketplace Positioning
XENA built a growth roadmap focused on health-conscious and culinary-savvy consumers who valued quality over price.
XENA 360 for Smarter Campaign Management
Through AI-driven campaign segmentation, Westbourne reached audiences actively searching for healthy cooking alternatives. This led to a 26% MoM lift in ROAS, ensuring budget efficiency while expanding reach.
Messaging That Elevated Health & Lifestyle Benefits
XENA crafted content that positioned Westbourne’s avocado oil as nutritious, versatile, and premium, appealing to both wellness-driven households and gourmet cooks.
Marketplace Optimization for Category Growth
Keyword optimization, competitive analysis, and enhanced product content boosted Westbourne’s marketplace visibility by 134%, helping the brand gain traction against olive oil competitors.
"What impressed us most about XENA was how they combined performance marketing with storytelling. They didn’t just sell a product, they helped us sell our lifestyle vision."
– Operations Manager, Westbourne
Results
Becoming a Recognized Premium Oil Brand
Within just a few months, Westbourne achieved 49% MoM sales growth while improving advertising efficiency by 26% in ROAS. Marketplace visibility more than doubled, driving Westbourne into the spotlight of the premium cooking oils category.
The partnership with XENA not only scaled revenue but also solidified Westbourne’s positioning as a trusted, healthier alternative to traditional oils. With strong consumer awareness, efficient campaigns, and elevated brand visibility, Westbourne is now on track to expand its presence in both online and retail markets, firmly establishing avocado oil as a kitchen essential.