Paperazzi: How Sisson Scaled Their Unique Parchment Paper Products on Amazon through Xena and Grew Sales By More Than 45%
19%
Monthly Sales Growth
8x
Ad ROAS
4
New Product Launches
“XENA’s tailored solutions helped us scale our Amazon presence, optimizing both our ad spend and product content for maximum results.”
— CEO, Sisson
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Standing Out in the Competitive Fitness Market
Sisson, a brand specializing in home decor faced:
Low Visibility in a Saturated Market
Despite offering high-quality products, Sisson struggled to rank highly in competitive fitness categories on Amazon.
Inefficient Advertising Spend
Unoptimized campaigns and broad targeting led to high customer acquisition costs and low conversion rates.
Underoptimized Product Listings
Product pages lacked SEO-optimized descriptions and compelling content that resonated with potential customers.
“XENA’s expertise in both marketing and content optimization was crucial to our rapid growth.”
— CEO, Sisson
Solution
AI-Driven Campaign Optimization and Content Enhancement
XENA’s strategy included:
Xena360 Campaign Management
Targeted ad campaigns with precise keyword clustering and automated bid adjustments to improve efficiency and maximize ROAS.
BrandVoice AI Content Revamp
Optimized product listings with clear, benefit-focused copy, SEO-driven keywords, and A+ content to enhance shopper engagement.
Real-Time Performance Monitoring and Adjustment
XENA’s continuous analytics helped optimize campaigns based on real-time performance, ensuring timely adjustments and improved outcomes.
“We saw a dramatic improvement in both customer engagement and conversion rates after implementing XENA’s strategies.”
— Marketing Manager, Sisson
Results
Sustained Growth and Market Leadership
Within 10 weeks:
Sales increased by 19% MoM with a 8x Ad ROAS uplift.
Product visibility improved by 115%, securing top rankings for key fitness accessory search terms.
Advertising spend efficiency improved, reducing wasted spend by 28%.
Sisson strengthened its position as a leading brand in fitness accessories on Amazon.
“Thanks to XENA, we’re now able to compete effectively in a crowded market, reaching more customers at a lower cost.”
— Sales Manager, Sisson
“XENA’s tailored solutions helped us scale our Amazon presence, optimizing both our ad spend and product content for maximum results.”
— CEO, Sisson
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Standing Out in the Competitive Fitness Market
Sisson, a brand specializing in home decor faced:
Low Visibility in a Saturated Market
Despite offering high-quality products, Sisson struggled to rank highly in competitive fitness categories on Amazon.
Inefficient Advertising Spend
Unoptimized campaigns and broad targeting led to high customer acquisition costs and low conversion rates.
Underoptimized Product Listings
Product pages lacked SEO-optimized descriptions and compelling content that resonated with potential customers.
“XENA’s expertise in both marketing and content optimization was crucial to our rapid growth.”
— CEO, Sisson
Solution
AI-Driven Campaign Optimization and Content Enhancement
XENA’s strategy included:
Xena360 Campaign Management
Targeted ad campaigns with precise keyword clustering and automated bid adjustments to improve efficiency and maximize ROAS.
BrandVoice AI Content Revamp
Optimized product listings with clear, benefit-focused copy, SEO-driven keywords, and A+ content to enhance shopper engagement.
Real-Time Performance Monitoring and Adjustment
XENA’s continuous analytics helped optimize campaigns based on real-time performance, ensuring timely adjustments and improved outcomes.
“We saw a dramatic improvement in both customer engagement and conversion rates after implementing XENA’s strategies.”
— Marketing Manager, Sisson
Results
Sustained Growth and Market Leadership
Within 10 weeks:
Sales increased by 19% MoM with a 8x Ad ROAS uplift.
Product visibility improved by 115%, securing top rankings for key fitness accessory search terms.
Advertising spend efficiency improved, reducing wasted spend by 28%.
Sisson strengthened its position as a leading brand in fitness accessories on Amazon.
“Thanks to XENA, we’re now able to compete effectively in a crowded market, reaching more customers at a lower cost.”
— Sales Manager, Sisson
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands