Empowering Women’s Health: How XENA Helped Oya Femtech Achieve Remarkable Growth on Amazon
5X
Quarterly Sales Growth
54%
Increase in Ad ROAS
10
New Product Launches
“XENA’s innovative approach to marketing and campaign optimization helped us grow rapidly on Amazon, while aligning with our brand’s mission to empower women’s health.”
— Mitchella Gilbert, co-founder, and CEO at Oya Femtech
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Breaking Into a Competitive Market with a Niche Product
Oya Femtech, a brand dedicated to women’s health technology, faced:
High Competition in Women’s Health
Despite offering unique and innovative products, Oya Femtech struggled to capture attention in a market crowded with established brands.
Ineffective Advertising Spend
Broad targeting, high customer acquisition costs, and under-optimized ads led to poor performance and low conversions.
Underoptimized Product Listings
Product pages didn’t fully highlight the unique benefits and technological features of Oya Femtech’s products, impacting their ability to convert shoppers.
“Thanks to XENA, we saw measurable growth in both traffic and conversions, positioning us as a trusted brand in the femtech industry.”
— Sales Manager, Oya Femtech
Solution
AI-Powered Campaigns and Targeted Content Optimization
XENA’s solution included:
Refined Campaign Management via Xena360
Leveraged AI insights and automated bid management to focus on high-converting segments, improving ad efficiency and driving higher ROAS.
BrandVoice AI Content Enhancement
Optimized product descriptions, titles, and A+ content to highlight the innovative features of Oya Femtech’s products, ensuring alignment with customer interests and needs.
Data-Driven Performance Monitoring
Continuous performance analytics provided actionable insights, allowing Oya Femtech to adjust campaigns quickly based on real-time data.
“With XENA’s insights and support, we were able to scale rapidly while staying true to our mission of empowering women’s health.”
— Marketing Director, Oya Femtech
Results
Sustained Growth and Stronger Brand Positioning
Within 10 weeks:
Sales surged by 5x Quarterly Sales Growth with a 54% Ad ROAS increase.
Product visibility improved by 140%, securing top rankings for key search terms in the women’s health space.
Advertising spend was optimized, reducing wasted ad spend by 30%.
Oya Femtech established a strong presence on Amazon, gaining recognition as a top innovator in women’s health.
“XENA helped us optimize our advertising strategy and refine our content to better resonate with our customers.”
— Mitchella Gilbert, co-founder, and CEO at Oya Femtech
“XENA’s innovative approach to marketing and campaign optimization helped us grow rapidly on Amazon, while aligning with our brand’s mission to empower women’s health.”
— Mitchella Gilbert, co-founder, and CEO at Oya Femtech
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Breaking Into a Competitive Market with a Niche Product
Oya Femtech, a brand dedicated to women’s health technology, faced:
High Competition in Women’s Health
Despite offering unique and innovative products, Oya Femtech struggled to capture attention in a market crowded with established brands.
Ineffective Advertising Spend
Broad targeting, high customer acquisition costs, and under-optimized ads led to poor performance and low conversions.
Underoptimized Product Listings
Product pages didn’t fully highlight the unique benefits and technological features of Oya Femtech’s products, impacting their ability to convert shoppers.
“Thanks to XENA, we saw measurable growth in both traffic and conversions, positioning us as a trusted brand in the femtech industry.”
— Sales Manager, Oya Femtech
Solution
AI-Powered Campaigns and Targeted Content Optimization
XENA’s solution included:
Refined Campaign Management via Xena360
Leveraged AI insights and automated bid management to focus on high-converting segments, improving ad efficiency and driving higher ROAS.
BrandVoice AI Content Enhancement
Optimized product descriptions, titles, and A+ content to highlight the innovative features of Oya Femtech’s products, ensuring alignment with customer interests and needs.
Data-Driven Performance Monitoring
Continuous performance analytics provided actionable insights, allowing Oya Femtech to adjust campaigns quickly based on real-time data.
“With XENA’s insights and support, we were able to scale rapidly while staying true to our mission of empowering women’s health.”
— Marketing Director, Oya Femtech
Results
Sustained Growth and Stronger Brand Positioning
Within 10 weeks:
Sales surged by 5x Quarterly Sales Growth with a 54% Ad ROAS increase.
Product visibility improved by 140%, securing top rankings for key search terms in the women’s health space.
Advertising spend was optimized, reducing wasted ad spend by 30%.
Oya Femtech established a strong presence on Amazon, gaining recognition as a top innovator in women’s health.
“XENA helped us optimize our advertising strategy and refine our content to better resonate with our customers.”
— Mitchella Gilbert, co-founder, and CEO at Oya Femtech
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands