A Toast To Success: How Modica’s Cocktail Mixers Grabbed Market share From Large Incumbents
60%
Sales Growth YoY
1.8X
Increase in ROAS
150%
Online Marketplace Visibility
“I highly recommend XENA, they have helped us achieve great growth in sales and ROI on Amazon”
-Eric & JD, Founders at MODICA
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
When a Great Product Isn’t Enough: The Challenges Modica Faced
Modica, a fast-growing cocktail mixer brand, was ready to scale — but Amazon wasn't playing along. Despite strong branding and product-market fit, three major roadblocks limited growth:
Poor Ad Efficiency
Modica, a fast-growing cocktail mixer brand, was ready to scale — but Amazon wasn't playing along. Despite strong branding and product-market fit, three major roadblocks limited growth:
Lack of Content Strategy
Their PDPs weren’t communicating product value clearly. No A+ content, no video, and inconsistent keyword targeting.
Invisibility in Category Rankings
Competing in a crowded niche, Modica struggled to appear on top search terms. They were losing share to better-optimized, lower-quality competitors.
“We knew we had the right product. We just didn’t know how to make Amazon work for us.”
-JD Mitchell, Founder, Modica
Solution
From Guesswork to Growth: How XENA Engineered a Comeback
The XENA team designed a performance engine from the ground up — combining AI, research, and hands-on execution.
Precision Ad Architecture
We audited Modica’s campaigns using Xena360, uncovering bloated targeting and underutilized high-intent keywords. Sponsored Product and Sponsored Brand campaigns were rebuilt with intent clusters, real-time bid optimization, and dynamic budget shifts.
Brand Storytelling with Data
Using BrandVoice AI, we rewrote Modica’s PDP content to align with buyer psychology and competitor gap analysis. This included fresh product titles, bullet points, and enhanced A+ visuals — all tailored to their ideal Amazon shopper.
Organic Growth via Xenalytics
XENA's internal analytics tool helped surface white-space keywords and low-competition, high-conversion queries. These were added to backend search terms and retargeting campaigns, gradually lifting Modica’s rank across key search terms.
“I highly recommend XENA, they have helped us achieve great growth in sales and ROI on Amazon”
-Eric & JD , Founders, Modica
Results
Real Results That Moved the Needle for Modica
By rebuilding Modica’s entire Amazon presence — from ad infrastructure to content and keyword strategy — XENA delivered tangible results in record time. Ad impressions soared by over 320%, thanks to hyper-targeted keyword clusters and efficient budget reallocation. ROAS more than doubled, while ACoS dropped by 42%, restoring profitability.
Within six weeks, Modica’s flagship products earned top placements for competitive search terms like “clean cocktail mixers” and “organic drink mixers.” With enhanced PDPs and clearer storytelling, click-through rates rose by 68%, and product conversion rates followed closely behind.
The cherry on top? Modica captured the #1 New Release badge in their category — proof that with the right data and execution, even small brands can outperform category leaders.
“The clarity and speed of execution XENA brought was unlike anything we’d seen before. It felt like having an in-house Amazon growth engine.”
-Eric & JD , Founders, Modica
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
“I highly recommend XENA, they have helped us achieve great growth in sales and ROI on Amazon”
-Eric & JD, Founders at MODICA
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
When a Great Product Isn’t Enough: The Challenges Modica Faced
Modica, a fast-growing cocktail mixer brand, was ready to scale — but Amazon wasn't playing along. Despite strong branding and product-market fit, three major roadblocks limited growth:
Poor Ad Efficiency
Modica, a fast-growing cocktail mixer brand, was ready to scale — but Amazon wasn't playing along. Despite strong branding and product-market fit, three major roadblocks limited growth:
Lack of Content Strategy
Their PDPs weren’t communicating product value clearly. No A+ content, no video, and inconsistent keyword targeting.
Invisibility in Category Rankings
Competing in a crowded niche, Modica struggled to appear on top search terms. They were losing share to better-optimized, lower-quality competitors.
“We knew we had the right product. We just didn’t know how to make Amazon work for us.”
-JD Mitchell, Founder, Modica
Solution
From Guesswork to Growth: How XENA Engineered a Comeback
The XENA team designed a performance engine from the ground up — combining AI, research, and hands-on execution.
Precision Ad Architecture
We audited Modica’s campaigns using Xena360, uncovering bloated targeting and underutilized high-intent keywords. Sponsored Product and Sponsored Brand campaigns were rebuilt with intent clusters, real-time bid optimization, and dynamic budget shifts.
Brand Storytelling with Data
Using BrandVoice AI, we rewrote Modica’s PDP content to align with buyer psychology and competitor gap analysis. This included fresh product titles, bullet points, and enhanced A+ visuals — all tailored to their ideal Amazon shopper.
Organic Growth via Xenalytics
XENA's internal analytics tool helped surface white-space keywords and low-competition, high-conversion queries. These were added to backend search terms and retargeting campaigns, gradually lifting Modica’s rank across key search terms.
“I highly recommend XENA, they have helped us achieve great growth in sales and ROI on Amazon”
-Eric & JD , Founders, Modica
Results
Real Results That Moved the Needle for Modica
By rebuilding Modica’s entire Amazon presence — from ad infrastructure to content and keyword strategy — XENA delivered tangible results in record time. Ad impressions soared by over 320%, thanks to hyper-targeted keyword clusters and efficient budget reallocation. ROAS more than doubled, while ACoS dropped by 42%, restoring profitability.
Within six weeks, Modica’s flagship products earned top placements for competitive search terms like “clean cocktail mixers” and “organic drink mixers.” With enhanced PDPs and clearer storytelling, click-through rates rose by 68%, and product conversion rates followed closely behind.
The cherry on top? Modica captured the #1 New Release badge in their category — proof that with the right data and execution, even small brands can outperform category leaders.
“The clarity and speed of execution XENA brought was unlike anything we’d seen before. It felt like having an in-house Amazon growth engine.”
-Eric & JD , Founders, Modica
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands