Locking Up The Competition: How Lobster Lock and Xena’s Partnership Helped Improve Their Traffic And Organic Rank on Amazon
28%
Monthly Sales Growth
38%
Increase in Ad ROAS
5
New Product Launches
“XENA’s comprehensive approach to campaign management and content optimization transformed our Amazon strategy, driving significant growth.”
— CEO, Lobster Lock
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Competing in a Highly Competitive Market
Lobster Lock, a brand specializing in premium lobster traps and marine equipment, faced:
High Competition in the Marine Equipment Market
Despite offering high-quality, durable products, Lobster Lock struggled to differentiate itself in a crowded Amazon marketplace with established brands.
Ineffective Advertising Spend
Broad and unoptimized ad campaigns resulted in high customer acquisition costs and low conversions.
Underoptimized Product Listings
Product pages lacked clear, benefit-focused content that effectively communicated the quality and unique features of Lobster Lock’s products.
“XENA’s data-driven approach enabled us to get the right products in front of the right customers, increasing our conversion rates and sales.”
— Sales Director, Lobster Lock
Solution
AI-Powered Campaign Optimization and Enhanced Product Listings
XENA implemented a multi-faceted strategy:
Optimized Campaign Management with Xena360
XENA utilized data-driven insights to refine ad targeting, optimize bidding strategies, and focus on high-converting keywords, leading to a higher ROAS and more efficient use of the ad budget.
BrandVoice AI Content Enhancement
Product titles, descriptions, and A+ content were optimized to highlight Lobster Lock’s premium quality, functionality, and the value it offered to customers, improving both discoverability and engagement.
Real-Time Analytics and Continuous Optimization
XENA’s real-time analytics platform allowed Lobster Lock to monitor ad performance and continuously adjust campaigns, maximizing ROI and ensuring campaigns stayed aligned with market trends.
“With XENA’s expertise in Amazon advertising, we were able to scale quickly while improving customer engagement.”
— Marketing Manager, Lobster Lock
Results
Achieving Remarkable Growth and Market Leadership
Within 10 weeks:
Sales grew by 28% Monthly Sales Growth with a 38% Increase in Ad ROAS.
Product visibility surged by 150%, securing higher rankings for key lobster trap and marine equipment-related search terms.
Advertising spend efficiency improved, reducing wasted ad spend by 30%.
Lobster Lock established itself as a leading brand in the marine equipment category on Amazon.
“XENA helped us maximize our ad spend and optimize our product listings, driving sustainable growth and stronger customer loyalty.”
— CEO, Lobster Lock
“XENA’s comprehensive approach to campaign management and content optimization transformed our Amazon strategy, driving significant growth.”
— CEO, Lobster Lock
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Competing in a Highly Competitive Market
Lobster Lock, a brand specializing in premium lobster traps and marine equipment, faced:
High Competition in the Marine Equipment Market
Despite offering high-quality, durable products, Lobster Lock struggled to differentiate itself in a crowded Amazon marketplace with established brands.
Ineffective Advertising Spend
Broad and unoptimized ad campaigns resulted in high customer acquisition costs and low conversions.
Underoptimized Product Listings
Product pages lacked clear, benefit-focused content that effectively communicated the quality and unique features of Lobster Lock’s products.
“XENA’s data-driven approach enabled us to get the right products in front of the right customers, increasing our conversion rates and sales.”
— Sales Director, Lobster Lock
Solution
AI-Powered Campaign Optimization and Enhanced Product Listings
XENA implemented a multi-faceted strategy:
Optimized Campaign Management with Xena360
XENA utilized data-driven insights to refine ad targeting, optimize bidding strategies, and focus on high-converting keywords, leading to a higher ROAS and more efficient use of the ad budget.
BrandVoice AI Content Enhancement
Product titles, descriptions, and A+ content were optimized to highlight Lobster Lock’s premium quality, functionality, and the value it offered to customers, improving both discoverability and engagement.
Real-Time Analytics and Continuous Optimization
XENA’s real-time analytics platform allowed Lobster Lock to monitor ad performance and continuously adjust campaigns, maximizing ROI and ensuring campaigns stayed aligned with market trends.
“With XENA’s expertise in Amazon advertising, we were able to scale quickly while improving customer engagement.”
— Marketing Manager, Lobster Lock
Results
Achieving Remarkable Growth and Market Leadership
Within 10 weeks:
Sales grew by 28% Monthly Sales Growth with a 38% Increase in Ad ROAS.
Product visibility surged by 150%, securing higher rankings for key lobster trap and marine equipment-related search terms.
Advertising spend efficiency improved, reducing wasted ad spend by 30%.
Lobster Lock established itself as a leading brand in the marine equipment category on Amazon.
“XENA helped us maximize our ad spend and optimize our product listings, driving sustainable growth and stronger customer loyalty.”
— CEO, Lobster Lock
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands