Cooking Made Easy: How XENA Helped Goodcook Boost Sales and Visibility on Amazon
31%
Sales Growth MoM
2.8x
Increase in ROAS
85%
Boost in Product Visibility
“XENA’s strategic approach and AI-powered tools drove meaningful growth for our brand on Amazon.”
— Toby Gaerin, senior director , ecommerce sales at Goodcook
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Overcoming Marketplace Saturation and Visibility Challenges
Goodcook, a kitchenware brand, faced:
Low Organic Rankings
High competition limited product discoverability on Amazon’s search results.
Inefficient Ad Spend
Broad and unoptimized campaigns caused high acquisition costs and limited conversions.
Content Gaps
Product pages lacked engaging, optimized content to increase shopper trust and conversion.
“Working with XENA helped us scale efficiently while maintaining strong brand messaging.”
— Toby Gaerin, senior director , ecommerce sales at Goodcook
Solution
Data-Driven Optimization of Ads and Content
XENA delivered:
Campaign Refinement Using Xena360
Targeted keyword segmentation and real-time bid management improved ad efficiency and reach.
Content Enhancement via BrandVoice AI
Revamped product listings with compelling descriptions, bullet points, and A+ content.
Continuous Analytics and Optimization
Ongoing monitoring and AI-powered campaign adjustments ensured responsiveness to market changes.
“Their insights and automation capabilities allowed us to stay ahead of market trends.”
— Marketing Lead, Goodcook
Results
Achieving Rapid Growth and Increased Brand Presence
Within 10 weeks:
Sales increased by 31% MoM with a 2.8x ROAS uplift.
Product visibility improved by 85%, placing Goodcook on first pages for key kitchenware search terms.
Cost per acquisition decreased by 22%, improving campaign profitability.
Enhanced content and targeted ads boosted shopper engagement and repeat purchases.
“XENA’s partnership has been key to our Amazon success.”
— Sales Director, Goodcook
“XENA’s strategic approach and AI-powered tools drove meaningful growth for our brand on Amazon.”
— Toby Gaerin, senior director , ecommerce sales at Goodcook
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Overcoming Marketplace Saturation and Visibility Challenges
Goodcook, a kitchenware brand, faced:
Low Organic Rankings
High competition limited product discoverability on Amazon’s search results.
Inefficient Ad Spend
Broad and unoptimized campaigns caused high acquisition costs and limited conversions.
Content Gaps
Product pages lacked engaging, optimized content to increase shopper trust and conversion.
“Working with XENA helped us scale efficiently while maintaining strong brand messaging.”
— Toby Gaerin, senior director , ecommerce sales at Goodcook
Solution
Data-Driven Optimization of Ads and Content
XENA delivered:
Campaign Refinement Using Xena360
Targeted keyword segmentation and real-time bid management improved ad efficiency and reach.
Content Enhancement via BrandVoice AI
Revamped product listings with compelling descriptions, bullet points, and A+ content.
Continuous Analytics and Optimization
Ongoing monitoring and AI-powered campaign adjustments ensured responsiveness to market changes.
“Their insights and automation capabilities allowed us to stay ahead of market trends.”
— Marketing Lead, Goodcook
Results
Achieving Rapid Growth and Increased Brand Presence
Within 10 weeks:
Sales increased by 31% MoM with a 2.8x ROAS uplift.
Product visibility improved by 85%, placing Goodcook on first pages for key kitchenware search terms.
Cost per acquisition decreased by 22%, improving campaign profitability.
Enhanced content and targeted ads boosted shopper engagement and repeat purchases.
“XENA’s partnership has been key to our Amazon success.”
— Sales Director, Goodcook
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands