Fueling Hydration: How XENA Helped Freedom Fluid Strengthen Its Digital Growth
33%
Monthly Sales Growth
37%
Ad-Attributed Sales Growth
42%
TACoS Efficiency Gain
Freedom Fluid is a clean, performance-focused hydration brand crafted to support active lifestyles with natural electrolytes, fast absorption, and refreshing flavors. The brand aims to deliver functional hydration without unnecessary additives, making it a trusted choice among fitness enthusiasts, athletes, and wellness-conscious consumers.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Challenges
Competing in a Saturated Hydration & Electrolyte Drink Category
The hydration and electrolyte segment has exploded online, with both legacy brands and new startups crowding the space. Freedom Fluid needed a stronger digital strategy to differentiate itself and consistently reach its ideal health-conscious audience.
Struggling to Stand Out Against Larger Brands
Top hydration brands dominated ad placements, search visibility, and consumer attention, leaving Freedom Fluid with limited market share and inconsistent discoverability.
Unoptimized Listings Leading to Low Conversion
Product pages lacked clear value positioning around hydration benefits, clean ingredients, and performance appeal, which made it difficult for customers to understand why Freedom Fluid was a better choice.
Inefficient Campaign Structures Driving Higher Costs
With fragmented keyword targeting and broad audiences, Freedom Fluid’s ad spend was not generating efficient returns, creating a barrier to profitable scaling and long-term growth.
“We believed in our product, but our messaging wasn’t cutting through. XENA helped us articulate our value, target the right shoppers, and finally achieve consistent growth.”
– Marketing Lead, Freedom Fluid
XENA’s Approach
1.Smarter Targeting, Stronger Messaging & Enhanced Marketplace Visibility
XENA designed a strategy that combined precise ad targeting, better content, and marketplace optimization to elevate Freedom Fluid’s online performance.
2.XENA 360 for Smarter, High-Intent Ad Campaigns
XENA restructured campaigns using data-backed segmentation focused on athletes, runners, gym-goers, and hydration-focused consumers ultimately driving a 37% surge in ad-attributed sales and stabilizing ROAS.
3.Optimized Listings With Clear Hydration Benefits
By restructuring product titles, bullet points, and visuals, XENA clarified Freedom Fluid’s core value: clean, fast-absorbing hydration designed for active lifestyles. This helped increase customer trust and improve conversion rates.
4.Enhanced Search Visibility Through Better SEO Positioning
XENA implemented a refined keyword strategy aligned with high-intent hydration queries, improving organic rank and enabling Freedom Fluid to compete confidently against larger brands.
“The clarity XENA brought to our messaging and marketplace strategy completely changed how customers interacted with our brand. The impact was immediate and measurable.”
– Operations Team, Freedom Fluid
Results
A Hydration Brand Rising With Renewed Digital Strength
Following XENA’s marketplace and advertising overhaul, Freedom Fluid achieved 33% month-over-month total sales growth, supported by a 37% lift in ad-attributed sales driven by efficient campaign architecture. Advertising effectiveness strengthened with a 21% improvement in ROAS, while overall cost-efficiency improved significantly, reflected in a 42% gain in TACoS.
Beyond the numbers, Freedom Fluid transformed from a quietly performing hydration brand into a compelling, structured, and scalable digital presence. With better visibility, clearer messaging, and performance-driven optimization, the brand is now positioned for long-term growth in the competitive hydration and wellness market.
Freedom Fluid is a clean, performance-focused hydration brand crafted to support active lifestyles with natural electrolytes, fast absorption, and refreshing flavors. The brand aims to deliver functional hydration without unnecessary additives, making it a trusted choice among fitness enthusiasts, athletes, and wellness-conscious consumers.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Challenges
Competing in a Saturated Hydration & Electrolyte Drink Category
The hydration and electrolyte segment has exploded online, with both legacy brands and new startups crowding the space. Freedom Fluid needed a stronger digital strategy to differentiate itself and consistently reach its ideal health-conscious audience.
Struggling to Stand Out Against Larger Brands
Top hydration brands dominated ad placements, search visibility, and consumer attention, leaving Freedom Fluid with limited market share and inconsistent discoverability.
Unoptimized Listings Leading to Low Conversion
Product pages lacked clear value positioning around hydration benefits, clean ingredients, and performance appeal, which made it difficult for customers to understand why Freedom Fluid was a better choice.
Inefficient Campaign Structures Driving Higher Costs
With fragmented keyword targeting and broad audiences, Freedom Fluid’s ad spend was not generating efficient returns, creating a barrier to profitable scaling and long-term growth.
“We believed in our product, but our messaging wasn’t cutting through. XENA helped us articulate our value, target the right shoppers, and finally achieve consistent growth.”
– Marketing Lead, Freedom Fluid
XENA’s Approach
1.Smarter Targeting, Stronger Messaging & Enhanced Marketplace Visibility
XENA designed a strategy that combined precise ad targeting, better content, and marketplace optimization to elevate Freedom Fluid’s online performance.
2.XENA 360 for Smarter, High-Intent Ad Campaigns
XENA restructured campaigns using data-backed segmentation focused on athletes, runners, gym-goers, and hydration-focused consumers ultimately driving a 37% surge in ad-attributed sales and stabilizing ROAS.
3.Optimized Listings With Clear Hydration Benefits
By restructuring product titles, bullet points, and visuals, XENA clarified Freedom Fluid’s core value: clean, fast-absorbing hydration designed for active lifestyles. This helped increase customer trust and improve conversion rates.
4.Enhanced Search Visibility Through Better SEO Positioning
XENA implemented a refined keyword strategy aligned with high-intent hydration queries, improving organic rank and enabling Freedom Fluid to compete confidently against larger brands.
“The clarity XENA brought to our messaging and marketplace strategy completely changed how customers interacted with our brand. The impact was immediate and measurable.”
– Operations Team, Freedom Fluid
Results
A Hydration Brand Rising With Renewed Digital Strength
Following XENA’s marketplace and advertising overhaul, Freedom Fluid achieved 33% month-over-month total sales growth, supported by a 37% lift in ad-attributed sales driven by efficient campaign architecture. Advertising effectiveness strengthened with a 21% improvement in ROAS, while overall cost-efficiency improved significantly, reflected in a 42% gain in TACoS.
Beyond the numbers, Freedom Fluid transformed from a quietly performing hydration brand into a compelling, structured, and scalable digital presence. With better visibility, clearer messaging, and performance-driven optimization, the brand is now positioned for long-term growth in the competitive hydration and wellness market.