How CryoTone Scaled Recovery Sales by 85% With Smarter Marketplace Execution
85%
Monthly Sales Growth
136%
Ad Sales Growth
72%
TACoS Growth
CryoTone is a performance-focused recovery brand that creates clean, multi use muscle and massage gels designed for athletes and active individuals. Built around post-workout recovery, inflammation support, and skin-safe formulations, CryoTone blends science-backed ingredients with athlete-first design to support faster, more effective recovery routines in a competitive wellness market.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Challenges
Breaking Through the Crowded Recovery & Muscle Care Market
The recovery category is packed with legacy muscle rubs, “instant relief” claims, and look alike products. CryoTone had a differentiated product and a clean positioning but needed a sharper marketplace strategy to scale efficiently.
Strong Product, Limited Marketplace Momentum
CryoTone is positioned as a multi use post workout gel for athletes and everyday fitness enthusiasts designed to support recovery routines and work well with hands on massage and massage guns.
Clean Formulation Needed Clearer Communication
CryoTone emphasizes no parabens, no added fragrances or dyes, and highlights hypoallergenic + latex free benefits yet these differentiators needed to be translated into clearer, faster to grasp marketplace messaging.
Growth Required More Efficient Ads + Better Targeting
As demand increased, CryoTone needed ads that didn’t just spend but scaled profitably with stronger buyer intent capture, smarter segmentation, and improved conversion pathways.
"XENA helped us refine our messaging and optimize campaigns so we could scale efficiently and meaningfully.”
-Founder & Head of Marketing, CryoTone
XENA’s Approach
Smarter Targeting, Stronger Positioning & Conversion-Led Optimization
XENA implemented a multi layered strategy to improve CryoTone’s visibility, increase ad efficiency, and strengthen conversion across the shopping journey turning a strong product story into scalable marketplace performance.
XENA 360 for Performance First Ad Optimization
We rebuilt CryoTone’s campaigns around intent based segmentation separating recovery driven shoppers (post workout soreness, massage gel users, training routines) from broader audiences. This reduced wasted spend and increased ad attributed scale while protecting efficiency.
Listing & Messaging Enhancements for Faster Decision Making
We refined product page communication to spotlight what matters most in this category:
Multi use recovery utility (post workout massage, soreness support, massage gun compatibility) .
Clean ingredients + skin friendly trust cues (no parabens/fragrances/dyes; hypoallergenic; latex free) .
Recovery as performance narrative, aligning with CryoTone’s athlete-first positioning.
Keyword + Competitive Research to Win High-Intent Placements
Using competitive mapping and keyword clustering, we focused CryoTone on the queries most likely to convert (recovery routines, post workout care, massage gel use cases), while defending against look-alike products through tighter targeting and smarter placement strategy.
“XENA didn’t just help us spend more on ads they helped us build a scalable growth system. From sharper positioning to stronger ad efficiency, CryoTone saw meaningful improvements across sales, ROAS, and overall performance.”
— Founder, CryoTone
Results
From Promising Product to Scalable Recovery Brand
After implementing XENA’s optimization engine across ads, listings, and targeting strategy, CryoTone accelerated growth while improving performance efficiency.
Sales growth: +85%
Ad sales growth: +136%
ROAS growth: +55%
TACoS improvement: +72% (efficiency gain)
More importantly, CryoTone now has a repeatable growth system: stronger conversion messaging, clearer differentiation in a crowded recovery market, and ad architecture built to scale without burning margin positioning the brand for sustained momentum.
CryoTone is a performance-focused recovery brand that creates clean, multi use muscle and massage gels designed for athletes and active individuals. Built around post-workout recovery, inflammation support, and skin-safe formulations, CryoTone blends science-backed ingredients with athlete-first design to support faster, more effective recovery routines in a competitive wellness market.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Challenges
Breaking Through the Crowded Recovery & Muscle Care Market
The recovery category is packed with legacy muscle rubs, “instant relief” claims, and look alike products. CryoTone had a differentiated product and a clean positioning but needed a sharper marketplace strategy to scale efficiently.
Strong Product, Limited Marketplace Momentum
CryoTone is positioned as a multi use post workout gel for athletes and everyday fitness enthusiasts designed to support recovery routines and work well with hands on massage and massage guns.
Clean Formulation Needed Clearer Communication
CryoTone emphasizes no parabens, no added fragrances or dyes, and highlights hypoallergenic + latex free benefits yet these differentiators needed to be translated into clearer, faster to grasp marketplace messaging.
Growth Required More Efficient Ads + Better Targeting
As demand increased, CryoTone needed ads that didn’t just spend but scaled profitably with stronger buyer intent capture, smarter segmentation, and improved conversion pathways.
"XENA helped us refine our messaging and optimize campaigns so we could scale efficiently and meaningfully.”
-Founder & Head of Marketing, CryoTone
XENA’s Approach
Smarter Targeting, Stronger Positioning & Conversion-Led Optimization
XENA implemented a multi layered strategy to improve CryoTone’s visibility, increase ad efficiency, and strengthen conversion across the shopping journey turning a strong product story into scalable marketplace performance.
XENA 360 for Performance First Ad Optimization
We rebuilt CryoTone’s campaigns around intent based segmentation separating recovery driven shoppers (post workout soreness, massage gel users, training routines) from broader audiences. This reduced wasted spend and increased ad attributed scale while protecting efficiency.
Listing & Messaging Enhancements for Faster Decision Making
We refined product page communication to spotlight what matters most in this category:
Multi use recovery utility (post workout massage, soreness support, massage gun compatibility) .
Clean ingredients + skin friendly trust cues (no parabens/fragrances/dyes; hypoallergenic; latex free) .
Recovery as performance narrative, aligning with CryoTone’s athlete-first positioning.
Keyword + Competitive Research to Win High-Intent Placements
Using competitive mapping and keyword clustering, we focused CryoTone on the queries most likely to convert (recovery routines, post workout care, massage gel use cases), while defending against look-alike products through tighter targeting and smarter placement strategy.
“XENA didn’t just help us spend more on ads they helped us build a scalable growth system. From sharper positioning to stronger ad efficiency, CryoTone saw meaningful improvements across sales, ROAS, and overall performance.”
— Founder, CryoTone
Results
From Promising Product to Scalable Recovery Brand
After implementing XENA’s optimization engine across ads, listings, and targeting strategy, CryoTone accelerated growth while improving performance efficiency.
Sales growth: +85%
Ad sales growth: +136%
ROAS growth: +55%
TACoS improvement: +72% (efficiency gain)
More importantly, CryoTone now has a repeatable growth system: stronger conversion messaging, clearer differentiation in a crowded recovery market, and ad architecture built to scale without burning margin positioning the brand for sustained momentum.