Cooling Confidence: How XENA Helped VPod Drive Growth in Women’s Intimate Wellness
26%
Monthly Sales Growth
16%
Increase in Ad ROAS
142%
Boost in Marketplace Visibility
"Partnering with XENA transformed how we approached our growth strategy. Their ability to understand the sensitivities of our product category while still driving strong results was exactly what we needed."
-Marketing Lead, Cool Comforts (VPod)
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Challenges
Breaking into the Intimate Health Market
VPod entered a sensitive but vital product category, targeting women struggling with discomfort from hot flashes, irritation, and dryness.
Overcoming Stigma Around Women’s Health Conversations
Women’s intimate health products often face reluctance in open discussions, limiting awareness and brand visibility. VPod needed a strategy to normalize the conversation and build trust.
Differentiating from General Wellness Solutions
Most competitors in the market positioned themselves broadly as "wellness aids." VPod, however, offered a highly specific solution for vaginal cooling relief, and the challenge was to ensure women understood this clear value proposition.
Building Trust with New Audiences
As a relatively new brand, VPod had to prove its effectiveness through education, testimonials, and community-driven marketing, all while scaling on digital marketplaces.
"We knew our product worked, but we struggled to communicate it in a way that resonated with women online. XENA helped us find our voice, refine our messaging, and scale our campaigns with confidence."
– Dr.Kesha Williams, Founder, Cool Comforts (VPod)
Solution
AI-Powered Campaigns and Targeted Education
XENA implemented a comprehensive strategy tailored to the unique sensitivities of the women’s health space.
Precision Targeting with XENA 360
Through AI-driven campaign management, XENA refined audience targeting to focus on women experiencing hot flashes, menopause symptoms, and intimate health discomforts. This not only improved relevance but also drove a 16% MoM lift in ROAS.
Content Strategies That Empower, Not Embarrass
Educational creatives were developed to position VPod as a trusted solution rather than a taboo product. Campaigns emphasized comfort, self-care, and confidence, while leveraging real-user testimonials to break barriers.
Marketplace Optimization and Visibility
With XENA’s data-backed insights, VPod’s listings were optimized for keyword relevance, competitive positioning, and visibility across major eCommerce platforms. Within two months, VPod saw a 142% boost in marketplace visibility, ensuring more women could discover the product.
"The XENA team didn’t just run ads; they became true partners in our mission. They helped us educate, connect, and scale in a way that stayed true to our brand values."
– Head of Operations, Cool Comforts (VPod)
Results
Redefining Comfort in the Women’s Health Space
Within just eight weeks of working with XENA, VPod experienced 26% month-over-month sales growth alongside a 16% increase in advertising ROAS. Marketplace visibility skyrocketed by 142%, positioning VPod as a category leader in intimate cooling solutions.
Sales efficiency improved dramatically as campaigns reduced wasted ad spend, channeling budgets toward high-intent shoppers. Beyond numbers, the impact was deeper: VPod strengthened its reputation as a pioneering women’s health brand that brings dignity, relief, and empowerment to its customers.
VPod is now on track to become a go-to solution in the women’s intimate wellness category, trusted by women worldwide who seek comfort, confidence, and relief from discomfort.
"Partnering with XENA transformed how we approached our growth strategy. Their ability to understand the sensitivities of our product category while still driving strong results was exactly what we needed."
-Marketing Lead, Cool Comforts (VPod)
Ready to Unlock Data-Driven Growth?
Trusted by 100+ brands
Challenges
Breaking into the Intimate Health Market
VPod entered a sensitive but vital product category, targeting women struggling with discomfort from hot flashes, irritation, and dryness.
Overcoming Stigma Around Women’s Health Conversations
Women’s intimate health products often face reluctance in open discussions, limiting awareness and brand visibility. VPod needed a strategy to normalize the conversation and build trust.
Differentiating from General Wellness Solutions
Most competitors in the market positioned themselves broadly as "wellness aids." VPod, however, offered a highly specific solution for vaginal cooling relief, and the challenge was to ensure women understood this clear value proposition.
Building Trust with New Audiences
As a relatively new brand, VPod had to prove its effectiveness through education, testimonials, and community-driven marketing, all while scaling on digital marketplaces.
"We knew our product worked, but we struggled to communicate it in a way that resonated with women online. XENA helped us find our voice, refine our messaging, and scale our campaigns with confidence."
– Dr.Kesha Williams, Founder, Cool Comforts (VPod)
Solution
AI-Powered Campaigns and Targeted Education
XENA implemented a comprehensive strategy tailored to the unique sensitivities of the women’s health space.
Precision Targeting with XENA 360
Through AI-driven campaign management, XENA refined audience targeting to focus on women experiencing hot flashes, menopause symptoms, and intimate health discomforts. This not only improved relevance but also drove a 16% MoM lift in ROAS.
Content Strategies That Empower, Not Embarrass
Educational creatives were developed to position VPod as a trusted solution rather than a taboo product. Campaigns emphasized comfort, self-care, and confidence, while leveraging real-user testimonials to break barriers.
Marketplace Optimization and Visibility
With XENA’s data-backed insights, VPod’s listings were optimized for keyword relevance, competitive positioning, and visibility across major eCommerce platforms. Within two months, VPod saw a 142% boost in marketplace visibility, ensuring more women could discover the product.
"The XENA team didn’t just run ads; they became true partners in our mission. They helped us educate, connect, and scale in a way that stayed true to our brand values."
– Head of Operations, Cool Comforts (VPod)
Results
Redefining Comfort in the Women’s Health Space
Within just eight weeks of working with XENA, VPod experienced 26% month-over-month sales growth alongside a 16% increase in advertising ROAS. Marketplace visibility skyrocketed by 142%, positioning VPod as a category leader in intimate cooling solutions.
Sales efficiency improved dramatically as campaigns reduced wasted ad spend, channeling budgets toward high-intent shoppers. Beyond numbers, the impact was deeper: VPod strengthened its reputation as a pioneering women’s health brand that brings dignity, relief, and empowerment to its customers.
VPod is now on track to become a go-to solution in the women’s intimate wellness category, trusted by women worldwide who seek comfort, confidence, and relief from discomfort.