Recovery, Optimized: How XENA Helped Bio Recovery Tech Transform Its eCommerce Performance
88%
Monthly Sales Growth
112%
Ad-Attributed Sales Growth
87%
TACoS Improvement
Bio Recovery Tech specializes in advanced pain-relief and recovery technology designed for athletes, professionals, and individuals seeking rapid muscle relaxation and improved mobility. Their solutions combine science-backed recovery methods with modern ergonomic design, offering targeted relief that enhances performance, speeds up recovery, and improves overall physical well-being.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Challenges
Standing Out in the Health & Recovery Products Space
Bio Recovery Tech specializes in products designed for bio-recovery, wellness, and post-workout support a segment crowded by many similar brands competing on price and claims.
Competing with Many Similar Brands
With a saturated market full of generic recovery and wellness products, Bio Recovery Tech struggled to differentiate itself and capture meaningful visibility among consumers.
Difficulty Converting Awareness Into Sales
Although the products had strong recovery benefits, listing content and ad messaging weren’t resonating clearly with potential buyers, leading to low conversion rates.
High Customer Acquisition Costs in a Competitive Niche
Due to intense competition, ad spend was often inefficient and margins were under pressure, making it hard to scale sustainably without inflating costs.
“We knew our formulations were solid, but without precise targeting and clear messaging, we were just another brand in a sea of labels. XENA changed that.”
– Head of Marketing, Bio Recovery Tech
XENA’s Approach
Data-Driven Targeting, Clear Messaging & Marketplace Optimization
XENA implemented a tailored strategy to help Bio Recovery Tech cut through noise - combining smarter targeting, optimized content, and efficient ad spend.
XENA 360 for Precision Ad Campaigns
Using AI-powered audience insights, XENA refined targeting to reach fitness enthusiasts, recovery-focused customers, and health-conscious buyers significantly improving ad relevance and driving a 112% jump in ad-attributed sales.
Enhanced Content & Value Messaging
XENA revamped product listings to clearly communicate benefits like faster recovery, muscle support, wellness improvement and credibility making it easier for consumers to understand the value and convert.
Marketplace Positioning & Keyword Strategy
Through optimized keywords, competitive positioning, and refined product detail pages, Bio Recovery Tech improved search visibility even in a saturated niche, enabling better organic traction and discoverability.
“The shift in how we presented our products combining science, clarity, and strong positioning made buyers trust us more. Conversion soared.”
– Operations Lead, Bio Recovery Tech
Results
From Overlooked to High-Performing Recovery Brand
After implementing XENA’s strategy, Bio Recovery Tech saw 88% month-over-month total sales growth. Their ad-driven sales more than doubled, with 112% increase in ad sales attributed to optimized campaigns. Advertising efficiency improved significantly with 46% increase in ROAS, while overall cost-efficiency improved drastically a 87% gain in TACoS, enabling healthier scaling without overspending.
Beyond the numbers, Bio Recovery Tech transformed from a lesser-known recovery brand into a compelling, high-performance presence in the wellness and recovery space. With clearer positioning, efficient ads, and strong market visibility, they are now well-positioned for further expansion and long-term growth.
Bio Recovery Tech specializes in advanced pain-relief and recovery technology designed for athletes, professionals, and individuals seeking rapid muscle relaxation and improved mobility. Their solutions combine science-backed recovery methods with modern ergonomic design, offering targeted relief that enhances performance, speeds up recovery, and improves overall physical well-being.
Ready to Unlock Data Driven Growth?
Trusted by 100+ brands
Challenges
Standing Out in the Health & Recovery Products Space
Bio Recovery Tech specializes in products designed for bio-recovery, wellness, and post-workout support a segment crowded by many similar brands competing on price and claims.
Competing with Many Similar Brands
With a saturated market full of generic recovery and wellness products, Bio Recovery Tech struggled to differentiate itself and capture meaningful visibility among consumers.
Difficulty Converting Awareness Into Sales
Although the products had strong recovery benefits, listing content and ad messaging weren’t resonating clearly with potential buyers, leading to low conversion rates.
High Customer Acquisition Costs in a Competitive Niche
Due to intense competition, ad spend was often inefficient and margins were under pressure, making it hard to scale sustainably without inflating costs.
“We knew our formulations were solid, but without precise targeting and clear messaging, we were just another brand in a sea of labels. XENA changed that.”
– Head of Marketing, Bio Recovery Tech
XENA’s Approach
Data-Driven Targeting, Clear Messaging & Marketplace Optimization
XENA implemented a tailored strategy to help Bio Recovery Tech cut through noise - combining smarter targeting, optimized content, and efficient ad spend.
XENA 360 for Precision Ad Campaigns
Using AI-powered audience insights, XENA refined targeting to reach fitness enthusiasts, recovery-focused customers, and health-conscious buyers significantly improving ad relevance and driving a 112% jump in ad-attributed sales.
Enhanced Content & Value Messaging
XENA revamped product listings to clearly communicate benefits like faster recovery, muscle support, wellness improvement and credibility making it easier for consumers to understand the value and convert.
Marketplace Positioning & Keyword Strategy
Through optimized keywords, competitive positioning, and refined product detail pages, Bio Recovery Tech improved search visibility even in a saturated niche, enabling better organic traction and discoverability.
“The shift in how we presented our products combining science, clarity, and strong positioning made buyers trust us more. Conversion soared.”
– Operations Lead, Bio Recovery Tech
Results
From Overlooked to High-Performing Recovery Brand
After implementing XENA’s strategy, Bio Recovery Tech saw 88% month-over-month total sales growth. Their ad-driven sales more than doubled, with 112% increase in ad sales attributed to optimized campaigns. Advertising efficiency improved significantly with 46% increase in ROAS, while overall cost-efficiency improved drastically a 87% gain in TACoS, enabling healthier scaling without overspending.
Beyond the numbers, Bio Recovery Tech transformed from a lesser-known recovery brand into a compelling, high-performance presence in the wellness and recovery space. With clearer positioning, efficient ads, and strong market visibility, they are now well-positioned for further expansion and long-term growth.