Snacking Smart: How XENA Helped Berg Bites Achieve Unprecedented Growth on Amazon
52%
Quarterly Sales Growth
69%
Increase in Ad ROAS
8
New Product Launches
“XENA’s targeted strategies and optimization tools helped us capture the attention of the right audience, driving our sales growth.”
— Founder & CEO, Berg Bites
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Standing Out in the Competitive Healthy Snacks Market
Berg Bites, a brand focused on healthy, bite-sized snacks, faced:
High Competition in the Health Food Category
With many well-established players, Berg Bites found it difficult to differentiate and gain visibility on Amazon.
Inefficient Ad Spend
Broad targeting and manual bidding strategies led to high customer acquisition costs and suboptimal conversions.
Underoptimized Product Listings
Product listings lacked SEO-optimized content and failed to communicate the unique health benefits of Berg Bites’ products effectively.
“XENA’s ongoing data analysis and adjustments kept our campaigns performing at their best, driving continuous growth.”
— Sales Director, Berg Bites
Solution
AI-Powered Ad Campaign Optimization and Content Enhancement
XENA implemented the following strategies:
Refined Ad Campaigns with Xena360
Optimized ad targeting by segmenting customer groups based on high-intent keywords and behavior, improving ROAS and reducing ad spend wastage.
Content Revitalization via BrandVoice AI
Revamped product descriptions, titles, and A+ content to better reflect the health benefits and premium quality of Berg Bites.
Continuous Performance Optimization
XENA’s real-time analytics allowed for ongoing campaign adjustments, ensuring optimal performance and responsiveness to market trends.
“Thanks to XENA, we’ve improved both our visibility and conversions while maintaining a tight ad budget.”
— Marketing Manager, Berg Bites
Results
Achieving Strong Growth and Market Dominance
Within 12 weeks:
Sales surged by 52% Quarterly Sales Growth with a 69% Increase in Ad ROAS.
Product visibility improved by 140%, securing top rankings for key snack-related search terms.
Advertising spend efficiency improved, reducing wasted costs by 30%.
Berg Bites strengthened its position as a leading healthy snack brand on Amazon.
“XENA’s tailored solutions allowed us to scale rapidly, improve our brand visibility, and connect with the right customers.”
— Founder & CEO, Berg Bites
“XENA’s targeted strategies and optimization tools helped us capture the attention of the right audience, driving our sales growth.”
— Founder & CEO, Berg Bites
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Challenges
Standing Out in the Competitive Healthy Snacks Market
Berg Bites, a brand focused on healthy, bite-sized snacks, faced:
High Competition in the Health Food Category
With many well-established players, Berg Bites found it difficult to differentiate and gain visibility on Amazon.
Inefficient Ad Spend
Broad targeting and manual bidding strategies led to high customer acquisition costs and suboptimal conversions.
Underoptimized Product Listings
Product listings lacked SEO-optimized content and failed to communicate the unique health benefits of Berg Bites’ products effectively.
“XENA’s ongoing data analysis and adjustments kept our campaigns performing at their best, driving continuous growth.”
— Sales Director, Berg Bites
Solution
AI-Powered Ad Campaign Optimization and Content Enhancement
XENA implemented the following strategies:
Refined Ad Campaigns with Xena360
Optimized ad targeting by segmenting customer groups based on high-intent keywords and behavior, improving ROAS and reducing ad spend wastage.
Content Revitalization via BrandVoice AI
Revamped product descriptions, titles, and A+ content to better reflect the health benefits and premium quality of Berg Bites.
Continuous Performance Optimization
XENA’s real-time analytics allowed for ongoing campaign adjustments, ensuring optimal performance and responsiveness to market trends.
“Thanks to XENA, we’ve improved both our visibility and conversions while maintaining a tight ad budget.”
— Marketing Manager, Berg Bites
Results
Achieving Strong Growth and Market Dominance
Within 12 weeks:
Sales surged by 52% Quarterly Sales Growth with a 69% Increase in Ad ROAS.
Product visibility improved by 140%, securing top rankings for key snack-related search terms.
Advertising spend efficiency improved, reducing wasted costs by 30%.
Berg Bites strengthened its position as a leading healthy snack brand on Amazon.
“XENA’s tailored solutions allowed us to scale rapidly, improve our brand visibility, and connect with the right customers.”
— Founder & CEO, Berg Bites
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands
Ready to Unlock Data-Driven Growth?
Trusted by 50+ brands